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  1. 1.  Define the following and given an example of acompany that does this eg Apple for verticalintegration: (This is part 1 of your “ownership of the mediasector” power point. Add these two powerpoints together then add it to your blog - aftercompleting this try and add more of thesetechnical terms and definition to your casestudy - this will gain you merits and distinctions) Also you should realistically be doing a full pageof writing AND DON’T CUT AND PASTE OFFWIKIPEDIA
  2. 2. Private ownership in the media is when a mediacompany is owned by someone and they rely onadverts to get them their money.An example of these are MTV and Sky SportsThe advantages of this are that they can playthe shows they want to entertain their targetaudience. They are usually not a strict on thewatershed.A disadvantage is, if the company runs out ofmoney its down to them to get the money back.They have to rely on all their shows to do well.
  3. 3.  Public service ownership is when it is owned by thebroadcaster channel. For example the BBC. They have to put shows on that will entertaineveryone. The public pay for this channel from theirtax. Advantages of public services is that because of thisthere are no adverts. Also because there has to besomething on that you find entertaining. Alsobecause our money goes towards this channel itmeans it wont get shut down. A disadvantage of public service ownership isthat if they stopped paying they would be stuck.
  4. 4.  Describe it and give an example What are the advantages anddisadvantages of this type of ownership Multinational ownerships is when acompany is no longer just over onenation, and has usually gone global.
  5. 5.  Independent ownership is a company that isowned by a privately held organization. Thesebusinesses are operated in independent mode.Independent ownership is usually have one soleowner of the company. The business is carriedout in the name of the owner. The great advantage of the business is that theowner can shape the business how ever hesee’s fit. It is hard to get your business known becauseyou do not have the power of a public orprivate ownership to advertise your business.
  6. 6.  A conglomerate is corporation made up of lots ofdifferent companies that work in the same field sothey can boost the company and get a bigger profitacross all the companies. The advantage is that you have to share the profitbut because there are more companies workingtowards the same thing. So there is it is more likelythey will succeed and gain a large profit than if theywere multiple companies. The disadvantage of a conglomerate is that becausecompany is so large they are delving deep into newarea. So there is more chance of risk spreading.
  7. 7.  Horizontal Integration is where a business addsoutlets to chain to the company to enhance itscompetitiveness. A publisher might acquire apublishing house to keep a stable flow of editorand authors coming though this increases thechance of these people seeing his business. A advantage and disadvantage is seen byregulators that horizontal integration has anunfair advantage in the market and mustregulated a lot. This is an advantage becauseyou could use it and increase your business. Thiscan also be used against you by thecompetitors.
  8. 8.  This is where one single company owns multiplebusinesses. This in combination control the productionand selling the product. An example of this is that a Tvcompany, a radio show and a film producer can alluse the same product in their business. An advantage is that the experience and technologycan overlap to give the product a better chance inthe market against over products. A disadvantage is that the economics will decreasebecause of the different stages of production. So thebusiness will not thrive as well as other companies.
  9. 9.  Cross media divergence is when there is are a rangeof media platforms integrated into a single piece oftechnology. The Xbox 360 is a example of this isbecause it is a gaming console but also has a DVDplayer and a internet modem integrated inside ofthe console. A big advantage to this is that the consumer wouldsee more for their money and immediately want tobuy it. Also this helps smaller companies sell theirproduct. If the DVD company were selling reallybadly they could integrate there product into theXbox and take a better share of the productbecause more units would be sold.
  10. 10.  Synergy is where the different sectors of corporation worktogether to get the same goal. An example of this isDisney as all their movies, toys and theme parks all worktogether to make profit to one big pot. Synergy “meansthe whole is greater than the sum of its parts”. The advantages to a synergy is that the profit is bigdepending on the amount of parts that are in thebusiness. Also that each sector is different so they areaiming at a big audience. This also means if one sectorfails then they have the money to back it up or cut it off.Finally operating a synergy is easier than other methodsbecause you have more than one person running acertain sector so thee pressure is not on one person.
  11. 11. American Film IndustryThe American Industry was developed from 1890 to 1930. In this time the industry developed into an popular medium. That areclearly set in the production and distribution elements. In the 1930’s the American film industry thrived because of enhances intechnology, is was known as the studio era. A bad thing about the American industry is that it was controlled by five companiesknown as the majors or the Big five. The American Film Industry (The Big Five) are all vertically integrated because they overseer allof the production, marketing, distribution right through to the consumer. This is a good thing because it allows them to keep trackof what is going on across the board and fix any problems that might behappening. It is also a bad thing because it is expensive to keep track ofthere business as it is so big. So they have to bring in more money to keepthe companies on top. There are now over 6 major film companies that runthe American film industry which are “Warner Bros Pictures, 20thCentury Fox,Paramount Pictures, Columbia Pictures, Walt Disney Pictures and finallyUniversal studios. The advantage of having so many different companies atthe top, is that if one company fails in that sector they have other companiesto back them up because they are al linked. The disadvantage is that you haveto share the profits across the boards to the other companies to keep this linkgoing.British Film IndustryThe British Film Industry is seen as a lot smaller compared to the American industry. When people see a film they mostly relate itwith American production or Hollywood. The British Film Industry works onsmaller productions. Also supporting a first time writer work on a feature film script thathas great potential compared to the Hollywood productions using well known directors andscrip writers to get a clean and quality cut film. The advantage that British film industriesget from small productions is that they can look for talented film makers and makeprogress in developing the industry. Even if the film is not successful.