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Marketing Your Book Without Making Yourself Miserable

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For traditionally-published and self-published writers: Promote a new release or put life back in a book that’s been out for a while. This class takes a practical, personalized approach to how to attract readers and sell books, from when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more.

Published in: Marketing
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Marketing Your Book Without Making Yourself Miserable

  1. 1. Long-term engagement with a target audience that establishes name recognition and trust
  2. 2. PROMOTION
  3. 3. 1. What Makes Your Book Unique? Why will someone choose this book over all the others?
  4. 4. Who are the strangers who will want to buy your book?
  5. 5. A-C-T Attract Convert Transform
  6. 6. ATTRACT CONVERT TRANSFORM
  7. 7. Media coverage
  8. 8. Social Media
  9. 9. Promotional material (cards, swag, etc.)
  10. 10. Promotional Video
  11. 11. Speaking Events
  12. 12. Advertising ◦ Targeted, Tied to an Event, Trackable
  13. 13. Giving Books Away ◦ To reviewers/bloggers ◦ To readers ◦ As donations
  14. 14. Price
  15. 15. Placement
  16. 16. Email list:
  17. 17. Bookstore Outreach:
  18. 18. More: ◦ Launch party ◦ Book clubs ◦ Speaking events ◦ Specialty stores
  19. 19. Professional Reviews
  20. 20. Share positive reviews
  21. 21. Enter respected awards
  22. 22. Share photos!!
  23. 23. WRITE ANOTHER BOOK
  24. 24. Please sign up for my mailing list! http://bethjusino.com (Slideshow link under Resources) bethjusino@gmail.com Most photos in this slideshow courtesy of Unsplash: https://unsplash.com/

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