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Marketing for Writers: Write on the Sound 2017

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Marketing is something that every author today must do, whether they self-publish or partner with a traditional publisher. And good marketing starts long before a book releases. This workshop shows you how to create a marketing plan that’s based on your own strengths and passions. We'll talk about how to build a platform and grow your audience no matter where you are in the publishing journey. We’ll also look at specific promotional projects and tools that sell books, including social and traditional media, events, influencers, giveaways, and more. By the end of the workshop you’ll have an action-focused plan that you can start to implement immediately to promote a new release or put life back in a book that’s been out for a while.

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Marketing for Writers: Write on the Sound 2017

  1. 1. October 6, 2017
  2. 2. 1. Marketing is NOT optional for 21st century writers.
  3. 3. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word
  4. 4. Marketing: The collection of things you do over time to build positive name recognition
  5. 5. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word 3. Marketing starts as soon as you decide you want to publish
  6. 6. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word. 3. Marketing starts as soon as you decide you want to publish. 4. There’s no formula.
  7. 7. What is the “hook” that makes your project something a stranger would want to read?
  8. 8. Think about the first 100 strangers who will buy your book.
  9. 9. What skills do you bring?
  10. 10. Long-term engagement with a target audience that establishes name recognition and trust
  11. 11. Long-term engagement with a target audience that establishes name recognition and trust  Your audience (readers)  Influencers who can bring you THEIR followers
  12. 12. You don’t have to Tweet if you don’t want to!!
  13. 13.  Email list management:
  14. 14.  Short Stories and Articles (Print or online)
  15. 15.  Short Stories and Articles (Print or online)  Blogging
  16. 16. A-C-T Attract Convert Transform
  17. 17. ATTRACT CONVERT TRANSFORM
  18. 18.  Media coverage
  19. 19.  Media coverage  Promotional material (cards, swag, etc.)
  20. 20.  Media coverage  Promotional material (cards, swag, etc.)  Advertising ◦ Targeted, Tied to an Event, Trackable
  21. 21.  Media coverage  Promotional material (cards, swag, etc.)  Advertising  Giving Books Away ◦ To reviewers/bloggers ◦ To readers ◦ As donations
  22. 22.  Price
  23. 23.  Price  Placement
  24. 24.  Price  Placement  Author Opportunities: ◦ Website links ◦ Launch party ◦ Book clubs ◦ Special events ◦ MAILING LIST!
  25. 25.  Ask for reviews
  26. 26.  Ask for reviews  Share positive reviews
  27. 27.  Ask for reviews  Share positive reviews  Enter respected awards
  28. 28.  Ask for reviews  Share positive reviews  Enter respected awards  Share photos
  29. 29. WRITE ANOTHER BOOK
  30. 30. http://bethjusino.com (Slideshow link under Resources) bethjusino@gmail.com Please sign up for my mailing list!

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