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Marketing is something that every author today must do, whether they self-publish or partner with a traditional publisher. And good marketing starts long before a book releases. This workshop shows you how to create a marketing plan that’s based on your own strengths and passions. We'll talk about how to build a platform and grow your audience no matter where you are in the publishing journey. We’ll also look at specific promotional projects and tools that sell books, including social and traditional media, events, influencers, giveaways, and more. By the end of the workshop you’ll have an action-focused plan that you can start to implement immediately to promote a new release or put life back in a book that’s been out for a while.