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Building a Marketing Plan That Attracts Readers, Sells Books, and Won't Make You Miserable

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A practical, personal approach to author marketing shared with the Writer's Mill group at Cedar Mill's Community Library. We start with the oft-misunderstood "author platform" and then look at a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. We also explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more.

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Building a Marketing Plan That Attracts Readers, Sells Books, and Won't Make You Miserable

  1. 1. 1. Marketing is NOT optional for 21st century writers.
  2. 2. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word
  3. 3. Marketing: The collection of things you do over time to build positive name recognition
  4. 4. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word. 3. There’s no formula.
  5. 5. What is the “hook” that makes your project something a stranger would want to read?
  6. 6. Think about the first 100 strangers who will buy your book.
  7. 7. What skills do you bring?
  8. 8. Long-term engagement with a target audience that establishes name recognition and trust
  9. 9. Long-term engagement with a target audience that establishes name recognition and trust  Your audience (readers)  Influencers who can bring you their followers
  10. 10. You don’t have to Tweet if you don’t want to!!
  11. 11.  Email list management:
  12. 12.  OPTION A: Short Stories and Articles (Print or online)
  13. 13.  OPTION B: Blogging
  14. 14. A-C-T Attract Convert Transform
  15. 15. ATTRACT CONVERT TRANSFORM
  16. 16.  Media coverage
  17. 17.  Media coverage  Promotional material (cards, swag, etc.)
  18. 18.  Media coverage  Promotional material (cards, swag, etc.)  Advertising ◦ Targeted, Tied to an Event, Trackable
  19. 19.  Media coverage  Promotional material (cards, swag, etc.)  Advertising  Giving Books Away ◦ To reviewers/bloggers ◦ To readers ◦ As donations
  20. 20.  Price
  21. 21.  Price  Placement
  22. 22.  Price  Placement  Author Opportunities: ◦ Website links ◦ Launch party ◦ Book clubs ◦ Special events ◦ MAILING LIST!
  23. 23.  Ask for reviews
  24. 24.  Ask for reviews  Share positive reviews
  25. 25.  Ask for reviews  Share positive reviews  Enter respected awards
  26. 26.  Ask for reviews  Share positive reviews  Enter respected awards  Share photos
  27. 27. WRITE ANOTHER BOOK
  28. 28. http://bethjusino.com (Slideshow link under Resources) bethjusino@gmail.com Please sign up for my mailing list!

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