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Social Media as a Networking Tool for Non Profits

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Presented to the 2010 Community Renewal Summit in Fresno California. Giving non-profits some basics of social networking and how to use it to benefit their organization, their cause, and their community.

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Social Media as a Networking Tool for Non Profits

  1. 1. Using Social Media to Promote Your Organization, Publicize Your Cause and Generally Accomplish “Good Stuff” for Free! Presented by Beth Bridges The Networking Motivator ™ & Membership Director, Clovis Chamber of Commerce
  2. 4. Social Media vs Social Networking <ul><li>Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm </li></ul><ul><li>Social Networking is what </li></ul><ul><li>you do with the tools </li></ul>
  3. 5. The Five Part Networking Success Plan ™ <ul><li>Believe It </li></ul><ul><li>Go Places </li></ul><ul><li>Meet People </li></ul><ul><li>Give Value </li></ul><ul><li>Stay Connected </li></ul>
  4. 6. Believe It http://www.youtube.com/v/lFZ0z5Fm-Ng
  5. 7. Go Places
  6. 8. Which Social Media Sites to Use? <ul><li>Facebook: for the sheer volume, continuing growth, and because users (your target market) “know” how to use it </li></ul><ul><li>LinkedIn: for professional/business interactions </li></ul><ul><li>Specialty sites related to your industry </li></ul><ul><ul><li>NTEN http://www.nten.org/ Non-Profit Technology Network </li></ul></ul><ul><li>Blogging: www.Blogger.com </li></ul>
  7. 9. Facebook Pages <ul><li>Personal Page </li></ul><ul><li>Fan Page </li></ul><ul><li>Group </li></ul>
  8. 10. Personal Page
  9. 11. Fan Page
  10. 12. Why Create A Fan Page? (instead of a personal page for your organization) <ul><li>People can “Like” you 24/7 without waiting </li></ul><ul><li>Insights </li></ul><ul><li>Reviews and events </li></ul><ul><li>Send updates to fan inboxes </li></ul><ul><li>Multiple admins </li></ul><ul><li>A personal page is against TOS </li></ul><ul><li>SEO (fan pages are searchable ) </li></ul>
  11. 14. Meet People <ul><li>Start with your personal and business friends </li></ul><ul><ul><li>Only suggest to people who will know why you are asking them to “like” your page </li></ul></ul><ul><li>Help your supporters find you </li></ul><ul><ul><li>In-house signs </li></ul></ul><ul><ul><li>On letterhead, email signatures, brochures </li></ul></ul><ul><ul><li>On your website: Facebook widgets </li></ul></ul><ul><ul><li>Voicemail: Become our fan on Facebook at … </li></ul></ul>
  12. 15. Give Value <ul><li>What to post on your page </li></ul><ul><ul><li>Upcoming events & opportunities </li></ul></ul><ul><ul><li>Information about what you do </li></ul></ul><ul><ul><li>Results of what you do </li></ul></ul><ul><ul><ul><li>I.e. “success stories” </li></ul></ul></ul><ul><ul><li>Pictures of events </li></ul></ul><ul><li>Anything that helps them understand, appreciate and remember your organization </li></ul>
  13. 16. Stay Connected <ul><li>Commit to a daily effort </li></ul><ul><ul><li>No “abandoned” pages </li></ul></ul><ul><ul><li>At least one post per day </li></ul></ul><ul><li>Move them to monetize </li></ul><ul><ul><li>Find a way to help them take action: donate, sign up, attend, read … </li></ul></ul>
  14. 17. Great Local Examples <ul><li>Clovis Chamber of Commerce www.Facebook.com/ClovisChamber </li></ul><ul><li>Animal Compassion Team </li></ul><ul><li>Fresno Philharmonic http://www.facebook.com/ fresnophil </li></ul><ul><li>Valley Public Radio </li></ul><ul><li>Fresno County Public Library http://www.facebook.com/fresnolibrary </li></ul>
  15. 18. Additional Resources <ul><li>Seth Godin’s Social Media (SM) Suggestions: http:// sethgodin . typepad .com/ seths _ blog /files/org2.0. pdf </li></ul><ul><li>About.com Guide to SM for Non-Profits http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm </li></ul><ul><li>Nancy Lublin writes on non-profits for Fast Company http://www.fastcompany.com/topic/Nancy+Lublin?nav=inform-topics </li></ul><ul><li>Chris Brogan http://www.chrisbrogan.com/ </li></ul>
  16. 19. Thank you! <ul><li>To learn more about the Five Part Networking Success Plan™ become a fan on Facebook www.facebook.com/theNetworkingMotivator </li></ul><ul><li>Subscribe to my free weekly newsletter at www.BethBridges.com </li></ul><ul><li>Network with the business community www.facebook.com/ClovisChamber </li></ul>

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