Getting The Most Out Of Social Media for Local Businesses

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Presented to the City of Clovis for the Tools for Business Success Series.

What is the biggest mistake businesses make on Facebook?
How to make social media work for you and create more sales.
How to find the time to promote your business online.

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Getting The Most Out Of Social Media for Local Businesses

  1. 1. Getting the Most Out of Social Media Presented by: Beth Bridges Clovis Chamber’s Chief Networking Officer
  2. 3. Super Simple Social Media Plan <ul><li>Facebook </li></ul><ul><ul><li>Because “everyone” is on it, all the time, day and night </li></ul></ul><ul><li>Your website </li></ul><ul><ul><li>What’s new on it today? </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>SEO and you’re an expert </li></ul></ul>
  3. 4. The Biggest Mistake Businesses Make on Facebook <ul><li>Creating their business page as a “Personal Profile” and not a “Page” </li></ul>
  4. 5. The Biggest Mistake Businesses Make on Facebook <ul><li>Creating their business page as a “Personal Profile” and not a “Page” </li></ul>WHAT IS THE DIFFERENCE??
  5. 6. Personal Profile <ul><li>Meant to represent an individual, real live, person </li></ul><ul><li>Has a birthdate, hometown and other personal information </li></ul><ul><li>Can send private messages to a personal profile </li></ul><ul><li>Initial sign up on homepage </li></ul><ul><li>Where you go when you click on “Profile” in the upper right hand corner </li></ul>
  6. 7. Business (Fan) Page <ul><li>Designed specifically for non-people, such as ideas, organizations, businesses, bands, etc. </li></ul><ul><li>Has features such as Insights, Suggest to Friends, Promote with an Ad </li></ul><ul><li>No limit to the number of fans </li></ul><ul><li>Fans get instant access </li></ul><ul><li>Customized tabs </li></ul>
  7. 8. How Do I Know If I Set Up My Business as a Personal Profile?
  8. 10. And who cares…? <ul><li>Instant gratification of your fans </li></ul><ul><li>Insights </li></ul><ul><li>T.O.S. </li></ul>
  9. 11. How to Make Social Media Work for You <ul><li>It is still networking </li></ul><ul><li>All the rules of good networking still apply </li></ul><ul><ul><li>Build relationships with your customers </li></ul></ul><ul><ul><li>Showing value before they buy </li></ul></ul><ul><ul><li>Develop your brand </li></ul></ul><ul><ul><li>Creating awareness </li></ul></ul><ul><ul><li>SEO (another benefit of a page vs profile) </li></ul></ul>
  10. 12. How to “Sell” on Social Media <ul><li>“ Move them to monetize” </li></ul><ul><ul><li>Where do you sell? Website? Office? Independent reps? In person? </li></ul></ul><ul><li>Social Proof (I.e. testimonials) </li></ul><ul><li>Give, give, give, give, “take” </li></ul>
  11. 13. Finding the Time <ul><li>No Farmville, FrontierVille, FishVille, YoVille, Mafia Wars, Texas Hold ‘em, Word Challenge, Restaurant City, Bejeweled, Pet Society, Café World, Treasure Madness, Barn Buddy, PacMan, Bouncing Balls, Crazy Taxi, Tower Blocks , Bricks Breaking, Gem Swap, Pac Man, Solitaire… </li></ul>
  12. 14. What to DO <ul><li>Educate your customers, clients and fans </li></ul><ul><ul><li>Example: North India Bar & Grill </li></ul></ul>
  13. 16. What to DO <ul><li>Educate </li></ul><ul><li>Entertain your customers, clients and fans </li></ul><ul><ul><li>Relevant to your business </li></ul></ul>
  14. 18. What to DO <ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Inform & include them in activities </li></ul><ul><ul><li>Fresno Pacific University </li></ul></ul>
  15. 20. What to DO <ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Inform & include </li></ul><ul><li>Communicate and answer questions </li></ul><ul><ul><li>Big Hat Days/ClovisFest </li></ul></ul>
  16. 23. What to DO <ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Inform & include </li></ul><ul><li>Communicate and answer questions </li></ul><ul><li>Provide social proof </li></ul><ul><ul><li>Clovis Chamber/Beth Bridges </li></ul></ul>
  17. 25. http://www.socialmediaexaminer.com/using-social-media-as-social-proof/
  18. 26. What to DO <ul><li>Educate </li></ul><ul><li>Entertain </li></ul><ul><li>Inform & include </li></ul><ul><li>Communicate and answer questions </li></ul><ul><li>Provide social proof </li></ul><ul><li>SELL! </li></ul><ul><ul><li>Urban Ornaments </li></ul></ul>
  19. 28. Do or Do Not … <ul><li>http://www.facebook.com/profile.php?id=100000619910687 (Ap Cal) </li></ul><ul><li>http://www.facebook.com/profile.php?id=100000619910687#!/pages/Clovis-Garage-Inc/195959700090 </li></ul><ul><li>http://www.facebook.com/mmcenter </li></ul><ul><li>http://www.facebook.com/Frank.Kenny.Speaks.Writes.Coaches </li></ul><ul><li>http://www.facebook.com/Institute.of.Technology </li></ul><ul><li>http://www.facebook.com/childrenscentralcal </li></ul><ul><li>http://www.facebook.com/MercedesBenzofFresno </li></ul>
  20. 29. How Much Time? <ul><li>Would you spend 20 minutes a day for: </li></ul><ul><ul><li>New customers? </li></ul></ul><ul><ul><li>Free word of mouth? </li></ul></ul><ul><ul><li>Better search engine rankings? </li></ul></ul><ul><ul><li>Engage existing customers? </li></ul></ul><ul><ul><li>Prove value to potential customers? </li></ul></ul>
  21. 30. How Much Time? <ul><li>Check for posts with questions </li></ul><ul><ul><li>5 minutes </li></ul></ul><ul><li>Post ONE picture, comment, event, fun picture, fact, or testimonial </li></ul><ul><ul><li>10 minutes </li></ul></ul><ul><li>Comment and like other people’s posts </li></ul><ul><ul><li>5 minutes </li></ul></ul>
  22. 31. Thank you. Let’s Connect! <ul><li>www.Facebook.com/ClovisChamber </li></ul><ul><li>www.Twitter.com/ClovisChamber </li></ul><ul><li>www.Facebook.com/BethBridges </li></ul><ul><li>www.Facebook.com/TheNetworkingMotivator </li></ul>

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