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Develop Your Leadership Brand

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Your brand as a leader needs to change over time as the value you deliver to your constituents changes. This requires understanding why you are a leader, what your strengths are, and developing them to deliver the needed value.

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Develop Your Leadership Brand

  1. 1. Developing Your Leadership Brand
  2. 2. ?BrandBrandBrand BrandBrand @SrExecAdvisor
  3. 3. @SrExecAdvisor
  4. 4. Abraham Lincoln @SrExecAdvisor
  5. 5. CNBC Jack Welch @SrExecAdvisor
  6. 6. PHIL MCCARTEN / REUTERS Richard Branson @SrExecAdvisor
  7. 7. Tony Hsieh @SrExecAdvisor
  8. 8. Poll | Why are you a leader? 1 To bring people together for a common purpose or goal 2 To be a driving force to improve the organization 3 To work with others to fulfill their potential 4 Not sure @SrExecAdvisor
  9. 9. Inspire… Be Genuine…Deliver… Your Leadership Brand @SrExecAdvisor
  10. 10. Leadership | Values @SrExecAdvisor
  11. 11. Value Competencies Overall • Vision Business Business • Strategic / Financial Decisions Manager Strategy • Operating Mechanisms (President/CEO) • Reflect / Analyze ------------------------------------- • External Relationship Value Competencies Managing • Manage • Coaching / Development Managers through • Crucial Conversations Managers • Difficult Decisions • Strategy Value CompetenciesManaging Work through • CommunicationIndividuals Others • Delegation • AccountabilityLeadership | Values Progression @SrExecAdvisor
  12. 12. Defining Your Leadership Brand @SrExecAdvisor
  13. 13. What does leadership mean to you? @SrExecAdvisor
  14. 14. What are your strengths? Driven Coach Supportive DeveloperInnovative Courageous Strategic Decisive Resourceful Adaptable Influential Planner Collaborative Inspiring Integrator Communicator Learner @SrExecAdvisor
  15. 15. What are your potential derailers? @SrExecAdvisor
  16. 16. What are your values today?What do they need to be based on leadership level model? @SrExecAdvisor
  17. 17. What are your blind spots? @SrExecAdvisor
  18. 18. Johari | Window Model (ask) known by self unknown by self feedback solicitation known by others (1) open/free (2) blind (tell) self-disclosure/exposure shared others’ observation discov -ery unknown by others self-discovery (3) hidden (4) unknown @SrExecAdvisor
  19. 19. Poll | How clear are you on what your strengths are? 1 100-75% 2 74-50% 3 49-25% 4 24-0% @SrExecAdvisor
  20. 20. Current | Future @SrExecAdvisor
  21. 21. What gaps need to befilled for future success? @SrExecAdvisor
  22. 22. What is your plan to fill the gaps? @SrExecAdvisor
  23. 23. What resources will you need? @SrExecAdvisor
  24. 24. How will you measure progress? @SrExecAdvisor
  25. 25. Your Brand | Company Brand @SrExecAdvisor
  26. 26. Leadership Brand: Developing Customer- Focused Leaders to Drive Performance and Build Lasting Value | Dave Ulrich and Norm Smallwood (2007) Strengths Finder 2.0 | Tom Rath (2007)Resources | Books & Articles @SrExecAdvisor
  27. 27. Strengths Finder Hogan Leadership Assessment 360 Assessments Johari WindowResources | Assessments @SrExecAdvisor
  28. 28. Beth Millerbeth.miller@executive-velocity.com404.451.3726 @SrExecAdvisor

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