Given at Write the Docs Europe, 2015. See the write-up here (https://docs.google.com/document/d/1HTuKl4gSOcqdqYY72MK_frbTpHb73j_WnZN3HExp184/edit?usp=sharing) Good documentation is important, but it should be your last resort. You need to help users before they reach the docs - in the user interface itself. In this talk, I discuss: - strategies for writing microcopy when you’re short on space - what to explain in the UI, and what to save for the documentation - how to pick the right style of embedded help - what makes a great error message (and a terrible one) ... with plenty of real-world examples of doing it right and wrong. If you're interested in this, see my blog for more detailed examples: http://uiwriting.tumblr.com/