Beta-start Program


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Presentation from Pedro Rocha Vieira at the Kick Off Day

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Beta-start Program

  1. 1. Kick-Off Day Sep 15th
  2. 2. Beta-Start’s sponsors, supporters and partnersAlfa BetaGama SupporterPartners 2
  3. 3. 3
  4. 4. “All great journey starts with a first step.” 4
  5. 5. You’re now a Beta-starter – Welcome to this amazing groupof enchanted entrepreneurs 5
  6. 6. 6
  7. 7. During Beta-start you will:• Develop your idea until it is bullet proof with the help of experienced mentors;• Learn from successful entrepreneurs and professionals;• Structure your business model and strengthen competitive advantage;• Prototype your product / service and do market research;• Take your idea further with design thinking workshops; Learn to communicate your project to investors - You may need help;• Learn how to recruit and manage talent - because the team is the foundation of your success;• and ... you will be able to present your project to a group of investors and clients. 7
  8. 8. The acceleration program includes:• More than 90 hours of hands-on activities in various areas;• Mentorship: 30 successful entrepreneurs and professionals with over 10 years of experience in international markets;• A dedicated Coach for project;• Inspiring Talks• Demos day: all the participating ideas will have the opportunity to formally present a pitch to possible clients and a pool of more than 60 investors.• Trainers from different backgrounds will provide you with a number of workshops where you can expand your business knowledge (e.i Social Media, Design Thinking, Finance, Pitch...)• Workspace: Internet access, printer, and meeting rooms; 8
  9. 9. Only 6 rules to keep in mind1. Don’t arrive late to workshops and specially mentoring sessions2. Mandatory attendance3. Never miss the Collaborative session (every Monday afternoon)4. You get what you give – work hard and collaborate5. Deliverables have to be presented to your coach every week6. Prepare mentoring sessions and workshops and allocate resources wisely 9
  10. 10. Each Beta-Starter will have• Each team will have a coach• a set of mentors• a comprehensive array of workshops• a financial mentor• Access to potential clients and investors 10
  11. 11. A Coach is 11
  12. 12. Mentors are 12
  13. 13. Trainers are 13
  14. 14. Slide Structure for weekly deliverables1. Pitch2. Weekly Deliverables3. Previous week4. Problems5. Next week 14
  15. 15. Weekly deliverables1. Updated Business model canvas2. Mentors and clients feedback summary3. Updated MVP4. Updated Final presentation slides5. Biweekly Blog posts about your project 15
  16. 16. Beta-Start Calendar – Week 1 & 2 16
  17. 17. Beta-Start Calendar – Week 3 to 6 17
  18. 18. 1 Minute Pitch (some examples) (Founders Institute approach) My company, (company name), Is developing (a defined offering) (Dave McLure’s approach) To help (a target audience) We’re x, for y (solve problem) Ex. We’re AirBnB, for coworkers (with secret sauce) or Max 3 key words / phrases, 2 sentences Ex. Slideshare, is the world’s larger community for sharing presentations 18
  19. 19. 3 min Pitch – Demo Day 19
  20. 20. 20-30 min Pitch - Investors (12 Slides)1. Elevator Pitch2. The Problem3. Your Solution4. Market Size5. Business Model6. Proprietary Tech7. Competition8. Marketing Plan9. Team / Hires10.Money / Milestones11.Happy end 20
  21. 21. Executive Summary 21
  22. 22. Lean Startup• Talk to Customers; Discover Problems• Progress ≠ Features (Less = More)• Fast, Frequent Iteration (+ Feedback Loop)• Measure Conversion; Compare 2+ Options• Focus on Product/Market Fit (don’t “launch” b4)• Keep it Simple & Actionable 22
  23. 23. Some thoughts• Ideas are worthless• Get feedback early and iterate• Don’t plan, prototype• Look for the pain, find what they love and focus on what matters• Avoid co-founder conflict• Engage great mentors• Make decisions quickly• Use your head, then trust your gut• Be flexible and learn from your failures• You don’t have to raise money, don’t forget about boot-straping• Show, don’t tell• Discover Work-Life Balance 23
  24. 24. 24
  25. 25. Some references – books Lean Startup, Costumer Business Eric Ries Development Model Canvas The Startup The Art of Startup Owner’s Manual he Start Weekend 25
  26. 26. Some references – websites• Startup Lessons Learned Eric Ries (blog)• Customer Development Methodology Steve Blank (presentation, blog)• Sean Ellis (blog)• Hiten Shah / Neil Patel (website)• How To Pitch a VC Dave McClure (slides, NSFW)•• Brad Feld, Jason Mendelson:• Andrew Chen: 26
  27. 27. ActivationTools: Crazy Egg (Visual Click Mapping) Google Website Optimizer (A/B & Multivariate Testing) (B2B Lead Generation Management) http://marketo.comResources: Experimentation and Testing: A Primer Landing Page Design Toolbox: 100 Tips & Tools Landing Page Tutorials & Case Studies 101 Easy Easy to use Google Website Optimizer 27
  28. 28. RetentionTools Campaign Monitor / MailChimp (email newsletter software) / TriggerMail (site-centric email management) Litmus (email and website design testing - clients / browsers) litmusapp.comResources 30 free HTML email templates Best Practices in Writing Email Subject Lines Learning Viral: Viral Emails of 28
  29. 29. AcquisitionTools Google Analytics (web analytics) Google Keyword Tool (keyword research tool) SEO Book Tools (SEO related tools) tools.seobook.comResources SEO Book Blog The Social Media Manual: Read Before You Play Strategies to ruthlessly acquire users 29
  30. 30. ReferencesTools Gigya (social media distribution & tracking tool) ShareThis / AddThis (sharing buttons) / GetMyContacts (PHP contacts importing & invitation software) getmycontacts.comResources Seven Ways to GO VIRAL What’s your viral loop? Understanding the engine of adoption Metrics: Where Users Come From 30
  31. 31. RevenueResources & Tools Revenue Metrics (Andrew Chen) How to Create a Profitable “Freemium” Startup (Andrew Chen) 2008 Affiliate Marketing Review (Scott Jangro) 31
  32. 32. 32
  33. 33. Join us...ADDRESS: CONTACTS:Sede Pedro Rocha VieiraRua Princesa Maria Benedita pedro.rochavieira@Beta-i.ptnº 1 - 1º F +351 919 561 6882560-359 Torres Vedras André MarquetStartup Lisboa Andre.marquet@beta-i.ptRua da Prata +351 918 757 720nº 801100 Lisboa Tiago Pinto tiago.pinto@beta-i.pttlf.: +351 214 064 308 +351 966 017 280 Thank you!