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Don’t fight itMarsha, it’sContextualReaders’Advisoryand it’sBigger ThanBoth of Us!Presented by:Paul BrownEvent:LIANZAWaika...
Oh the places you’llgo! Best Sellersappearing…… in AustraliaTownsville (2012)Mackay (2012)Gold Coast (2011)QPLA Conference...
context /’kontekst/noun 1 theparts surrounding a written orspoken word or passage thatcan throw light on itsmeaning. 2 the...
“More valuable than content is the stuff that surrounds it.Reviews, recommendations and ratings are not only a by-producto...
 many-to-many communication                                                               From this                     ...
“The role of the trusted curator and guide – the                                         bookseller is needed more than ev...
“How in this unmoderated sea of crap would anyone ever find anything                                       worth reading?”...
Features include:Stack: a 72 page magazinepromoting JB Hi-Fi products.Approx. 66% of the publication isdevoted to ‘Context...
“We produce“Okay sure, not all                   booklists, sometimesstaff read, but some                  on coloured pap...
1                    !            The names of these            libraries have been            removed to protect         ...
“Our number one value isn‟t in any of the skills we have. It‟s that we‟re essentiallycurious.” [Jim Coudal]“Do stuff. Be...
1        2               43
1                                                                                    2Neal Wyatt in Library Journal:“Readi...
Reading PathsWhat is a Reading Path?“The Reading Path is a way for the readers advisor to make more creativeconnections b...
123
 A half-day (or day)literary trail thatfollows the key eventsof the books by JennyPattrick. Each stop on thetrail map in...
 Providesresources forlibraries to engagein genre studiesfor the P.D. of theirstaff. Genres coveredinclude:•   Adventure...
                                                                                               “And I want you           ...
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012
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Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012

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Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012

  1. 1. Don’t fight itMarsha, it’sContextualReaders’Advisoryand it’sBigger ThanBoth of Us!Presented by:Paul BrownEvent:LIANZAWaikato/BOPWeekendSchool 2012Venue:WhakataneLibrary, N.Z.
  2. 2. Oh the places you’llgo! Best Sellersappearing…… in AustraliaTownsville (2012)Mackay (2012)Gold Coast (2011)QPLA Conference (2011)[Keynote speaker]Queensland Univ. of Technology(2011) [Webinar]Logan City (2010)South Australia (2012)Adelaide (2010)Mount Gambier (2009 & 2012)Melbourne (2008) [Conferencespeaker]… in New ZealandManukau Libraries (2008-10)North Shore Libraries (2008)Palmerston Nth (2010) [LIANZAWeekend School]Masterton (2011)Wellington (2011 & 2012)Whakatane (2012) [LIANZAWeekend School]
  3. 3. context /’kontekst/noun 1 theparts surrounding a written orspoken word or passage thatcan throw light on itsmeaning. 2 the interrelatedconditions in which somethingexists or occurs.
  4. 4. “More valuable than content is the stuff that surrounds it.Reviews, recommendations and ratings are not only a by-productof consumption, they also make media more visible and in doing so, increase its underlying market demand.”
  5. 5.  many-to-many communication  From this  To this one-to-many communication
  6. 6. “The role of the trusted curator and guide – the bookseller is needed more than ever. It must be a trusted expert, selling not just books but the overall experience of books and reading” Roger Parry, media entrepreneur“This is how you get to engage readers: by letting them converse about books with people they trust, like and respect.” Matteo Berlucchi, CEO aNobii“And if we find ourselves in an unregulated YouTube of a book market,good stories will need you even more than they do now. This will mean a lot reading. Blessed are the gatekeepers [you] for they shall inherit the slush.” John Green
  7. 7. “How in this unmoderated sea of crap would anyone ever find anything worth reading?” John Green, author“Social Networks: where “ignorance meets egoism meets bad taste meets mob rule.” Andrew Keen, entrepreneur “All of us look for guidance to form opinions and make decisions and we look for “authenticity” in the source. Readers are no different. This is why reading thousands of book reviews doesn’t help you figure out if you’re going to enjoy a book, but a few trusted opinions might.” Peter Crawshaw, Lovereading.co.uk “One review from someone I trust is worth more than anything else.” Matteo Berlucchi, CEO aNobii
  8. 8. Features include:Stack: a 72 page magazinepromoting JB Hi-Fi products.Approx. 66% of the publication isdevoted to ‘Context Building.’3 pages of current news from the[global] entertainment industry.20 pages of ‘Feature’ articlescomprising interviews andbackground stories on filmdirectors, actors, musicians andcomputer gaming.24 pages of Reviews and Listsincluding ‘Best of’ style listings (formusic, DVD’s and games),andstaff picks.DVD categories include ‘TV’,‘World Cinema’ and ‘Asian’.
  9. 9. “We produce“Okay sure, not all booklists, sometimesstaff read, but some on coloured paper,of those who do write but occasionally withup the occasional bonuses like authorreview which goes on read-a-likes!”our library blog.” “We‟ve got NoveList too, you know, so we can answer customer read-a-like queries, now & “And we have a again.” library display with face-out books… pretty good or what?” “There‟s a Book Club… no wait, we‟ve got two. Membership is, er, „stable‟ and there‟s no set reading programme.”
  10. 10. 1 ! The names of these libraries have been removed to protect the… guilty. 1. A very basic subscription newsletter service without even a hint of • A personalised recommendation from the library • A Read-a-like • A  rating2 2. A booklist of non- fiction crime without any finesse or selling points. 3. At least they mention titles in the series, but the pamphlet made a 3 confession: all comments came from Fantasticfiction.
  11. 11. “Our number one value isn‟t in any of the skills we have. It‟s that we‟re essentiallycurious.” [Jim Coudal]“Do stuff. Be clenched, curious. Not waiting for inspirations shove or society‟s kiss onyour forehead. Pay attention. Attention is vitality. It connects you with others. It makes youeager. Stay eager.” [Susan Sontag]Be…”curiosity Sherpas, who lead us to things we didn‟t know we were interested inuntil we, well, until we are. Until we pay attention to them – because someone whosetaste and opinion we trust points us to them, and we integrate them with our existing poolof resources, and they become a part of our networked knowledge and another LEGOpiece in our combinatorial creativity.” [Marla Popova]
  12. 12. 1 2  43
  13. 13. 1 2Neal Wyatt in Library Journal:“Reading maps are web-based visual journeys through books that chart the 3myriad associations and themes of a title via other books, pictures, music, linksto web sites, and additional material. Reading maps open up the world of thebook for the reader by diagramming the internal life of the book, allowingreaders to inhabit the text and its outward connections, and enabling readers tofollow threads of interest that stem from any particular part of the work.”
  14. 14. Reading PathsWhat is a Reading Path?“The Reading Path is a way for the readers advisor to make more creativeconnections between the reader and books of interest to that reader. If thereader has just finished a book, you could ask "What sparked your curiosityin that book?" The answer would provide other avenues (paths) for theadvisor to pursue in acquiring more reading experiences for that reader.” [Maureen OConnor, WordsWorthy]Location:http://wordsworthyreadingpaths.pbworks.com/w/page/14145080/FrontPageThe Reading Path for this title includes the followingsections with links to various resources listed undereach:.• „About Frances Mayes‟• „Articles‟ (about the author)• „Discussion guide for „Under the Tuscan Sun‟ and „Reviews‟ of the book• „Interview‟s (with the author)• „More by Frances Mayes‟• „Official website‟• Other books about:-Architecture and Home renovation-Food and Wine-Lifestyle change-Tuscany
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  16. 16.  A half-day (or day)literary trail thatfollows the key eventsof the books by JennyPattrick. Each stop on thetrail map includesexcerpts from thenovels. An app is beingdeveloped which willinclude audio-visualresources highlightingkey locations andevents along the trail.
  17. 17.  Providesresources forlibraries to engagein genre studiesfor the P.D. of theirstaff. Genres coveredinclude:• Adventure• Fantasy• Gentle Reads• Historical Fiction• Horror• Literary Fiction• Mystery• Romance• Science Fiction• Suspense/Thrillers• Women‟s Fiction Contextualstudy of genresinclude looking at:AppealAwardsClassic authorsConferencesMagazinesReference materialsSub-genresTrendsWebsites
  18. 18.  “And I want you to be happy,1 But I’d rather that you were still with me…2  1. Library translation: “What can we do to make your lives, dreams and achievements better?” …Perhaps we(And that‟s just for starters). can arrange2. Library translation: “We believe in life-time partnerships. Please don’t go.”3. Library translation: “Perhaps what we can arrange for you is a dynamic transformation of something.”3the way you experience your books and the reading environment they appear in?”(We‟d really love to do that for you) 

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