Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sparkand hustle sm biz

1,031 views

Published on

Presentation for Small Business Owners at Mass Women's Conference Dec 2011 on How to Be Your Own Best Publicist

Published in: Business, News & Politics
  • Be the first to comment

Sparkand hustle sm biz

  1. 1. Presented by: Jessica Kleiman Meryl Weinsaft Cooper December 7, 2011
  2. 2. Source: Chartered Institute of Public Relations
  3. 3. Advertising you pay for… Public relations you pray for
  4. 4. How Do You Create News? <ul><li>Introduction of a product, service or event </li></ul><ul><ul><li>Real / unique news </li></ul></ul><ul><li>Having a story to tell </li></ul><ul><ul><ul><li>Think global; pitch local </li></ul></ul></ul><ul><li>Associations with pop culture </li></ul><ul><ul><li>Tie into current events, trends </li></ul></ul><ul><li>Surveys/Polls </li></ul><ul><ul><li>Statistics verify claims; add substance </li></ul></ul><ul><li>Credible Spokesperson </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Colorful quotes </li></ul></ul>
  5. 5. How Do You Create News? <ul><li>Cause Related/Charity Integration </li></ul><ul><ul><li>Feels good, attracts notables </li></ul></ul><ul><li>Celebrity Associations </li></ul><ul><ul><li>The right celebrity enhances media coverage </li></ul></ul><ul><li>Stunts/Events </li></ul><ul><ul><li>Generates “ buzz ”; brings ideas to life </li></ul></ul><ul><li>Creative Visuals </li></ul><ul><ul><ul><li>Business card, website, quality product photography </li></ul></ul></ul>
  6. 6. Key PR Tactics <ul><li>Media Relations </li></ul><ul><li>Blogger Campaigns </li></ul><ul><li>Social Media Programs/Community Management </li></ul><ul><li>PR Events/ “ Stunts ” </li></ul><ul><li>Influencer Programs/Outreach </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>Mat Release </li></ul><ul><li>Newswire </li></ul><ul><li>Press Conferences </li></ul><ul><li>Creative mailings </li></ul>
  7. 7. Steps to Strategic PR
  8. 8. Top 10 Tips for Dealing with the Press <ul><li>Have news </li></ul><ul><li>Be brief </li></ul><ul><li>Know your targets </li></ul><ul><li>Develop/maintain relationships </li></ul><ul><li>Be prepared </li></ul><ul><li>Have ties to larger news stories </li></ul><ul><li>Create exciting visuals </li></ul><ul><li>Be resourceful & flexible </li></ul><ul><li>Be proactive & responsive </li></ul><ul><li>Make it an easy experience </li></ul>
  9. 9. beyourownbestpublicist.com @bestpublicist Forbes.com’s Work in Progress blog [email_address] FOLLOW US AT:

×