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Design and Material Culture
PUBD	
  512	
  	
  
4/1/14	
  
prepared	
  by	
  bessie	
  chu	
  
Working Definition
Physical	
  objects	
  of	
  a	
  culture	
  or	
  country	
  and	
  
people’s	
  rela>onship	
  with	
...
Impact on Country Image?
Sweden
Sweden:
	
  Doesn’t	
  just	
  make	
  Legos	
  for	
  adults	
  
When we think about Ikea…
Taiwan as a case study
World Design Capital
Taipei Bid Video Search	
  for:	
  WDC	
  2016	
  Taipei	
  Bid	
  Video	
  
URL:	
  	
  hRp://youtu....
In Taiwan’s Case
•  Generally,	
  most	
  people,	
  
especially	
  outside	
  of	
  East	
  
Asia,	
  can’t	
  tell	
  th...
A	
  Commercial	
  Design	
  and	
  Material	
  Culture	
  Experience	
  
Can	
  this	
  be	
  Na>on	
  Branding,	
  SoC	
...
SHOWCASE FOR TAIWAN’S DESIGN
& MATERIAL CULTURE
Eslite	
  Bookstore	
  featuring	
  Taiwanese	
  Tea	
  culture	
  and	
  ...
Showcasing Values
Democratic thought, privileging of art and
culture, importance of sustainability
Impacts
Quote from Hong Kong Editorial
•  Since	
  its	
  opening	
  in	
  2012,	
  crowds	
  fill	
  
up	
  the	
  branch	
  of	
 ...
Tourism Figures
The	
  reasons	
  that	
  the	
  inbound	
  visitors	
  went	
  sightseeing	
  in	
  Taiwan	
  were:	
  	
...
Other Taiwanese Examples
LiuliGongFang	
  Glass	
  Sculptures	
  
Given	
  as	
  state	
  giCs	
  	
  
Other Taiwanese examples
LOHAS	
  (Lifestyle	
  of	
  Health	
  and	
  Sustainability)	
  
Tourism	
  and	
  Product	
  Br...
Other Examples
Design	
  and	
  Material	
  Goods	
  Represen>ng	
  Na>ons	
  
(for	
  beRer	
  or	
  worse)	
  
Questions?
Thank	
  you.	
  
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Design and Material Culture: Taiwan Case Study

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Presentation on Design and Material Culture of Taiwan in the context of Cultural Diplomacy. How can Design and Material culture be used for national branding and software power?

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Design and Material Culture: Taiwan Case Study

  1. 1. Design and Material Culture PUBD  512     4/1/14   prepared  by  bessie  chu  
  2. 2. Working Definition Physical  objects  of  a  culture  or  country  and   people’s  rela>onship  with  them.  OCen  displayed   in  travelling  large  scale  exhibi>ons.  
  3. 3. Impact on Country Image?
  4. 4. Sweden
  5. 5. Sweden:  Doesn’t  just  make  Legos  for  adults   When we think about Ikea…
  6. 6. Taiwan as a case study
  7. 7. World Design Capital Taipei Bid Video Search  for:  WDC  2016  Taipei  Bid  Video   URL:    hRp://youtu.be/8ge0UiyKlTw  
  8. 8. In Taiwan’s Case •  Generally,  most  people,   especially  outside  of  East   Asia,  can’t  tell  the   difference  among  dis>nct   cultures  of  ethnic  Chinese   countries  or  among   Chinese  provinces   •  However,  people  can   associate  and  do  design   and  material  objects  with   a  country,  culture,  or   even  values.
  9. 9. A  Commercial  Design  and  Material  Culture  Experience   Can  this  be  Na>on  Branding,  SoC  Power,  and  Cosmopolitan  Construc>vism?   ESLITE BOOKSTORE
  10. 10. SHOWCASE FOR TAIWAN’S DESIGN & MATERIAL CULTURE Eslite  Bookstore  featuring  Taiwanese  Tea  culture  and  Design   Causeway  Bay,  Hong  Kong  
  11. 11. Showcasing Values Democratic thought, privileging of art and culture, importance of sustainability
  12. 12. Impacts
  13. 13. Quote from Hong Kong Editorial •  Since  its  opening  in  2012,  crowds  fill   up  the  branch  of  Taiwan’s  Eslite   Bookstore  in  Causeway  Bay  every   weekend.    People  line  up  for  half  an   hour  for  a  cup  of  pearl  milk  tea.     Besides  books  from  Taiwan’s   publishing  houses,  people  also   browse  Taiwanese  products  such  as   Yuan’s  eco-­‐friendly  soaps  and  Wang   De  Chuan  Teas.     •  For  those  living  in  Hong  Kong’s   celebrity  gossip  brisk  reading   culture,  the  experience  in  this   bookstore  brings  a  contras:ng   cultural  feel.   •  Cultural  workers  complain  that   there’s  not  enough  of  Hong  Kong’s   own  Hong  Grown    bookstores,  but   it’s  undeniable  that  Eslite  Bookstore   established  a  cultural  oasis.     Source:  h*p://www.thenewslens.com/post/22458/   來自台灣的誠品書店2012年在銅 鑼灣的⿈黃⾦金地段商場開設,每逢 週末⼈人⼭山⼈人海,附設的天仁喫茶 趣,每每需要排隊半個⼩小時才能 買到⼀一杯珍珠奶茶。除了琳琅滿 ⺫⽬目的台灣出版品,他們可能順便 逛逛台灣本⼟土良品阿原肥皂或是 包裝精美的⺩王德傳茶葉。對於喜 好⼋八卦雜誌速⻝⾷食閱讀⽂文化的⾹香 港,誠品的出現的確帶來⼀一種驚 喜和不同的⽂文化氛圍,儘管本地 ⽂文化⼯工作者埋怨誠品的⾹香港本⼟土 書種太少,或是沒有24小時營業, 但是誠品的確旗幟鮮明地在這裡 樹立文化綠洲的角色。  
  14. 14. Tourism Figures The  reasons  that  the  inbound  visitors  went  sightseeing  in  Taiwan  were:     •  mainly  scenery  (60  persons  per  hundred)   •  food  (37  persons  per  hundred)   •  Taiwan’s  customs  and  culture  (31  persons  per  hundred)   •  friendliness  of  the  people  (25  persons  per  hundred)   •  shopping  (24  persons  per  hundred)   Source  Taiwan  Tourism  Bureau  Sta<s<cs  2012  h*p://admin.taiwan.net.tw/sta<s<cs/market_en.aspx?no=16  
  15. 15. Other Taiwanese Examples LiuliGongFang  Glass  Sculptures   Given  as  state  giCs    
  16. 16. Other Taiwanese examples LOHAS  (Lifestyle  of  Health  and  Sustainability)   Tourism  and  Product  Branding    
  17. 17. Other Examples Design  and  Material  Goods  Represen>ng  Na>ons   (for  beRer  or  worse)  
  18. 18. Questions? Thank  you.  

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