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Smgbe 49: Mobilisieren via Social Media

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Smgbe 49: Mobilisieren via Social Media

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Smgbe 49: Mobilisieren via Social Media

  1. 1. SOCIALMEDIAGIPFEL.CH flickr.com/photos/socialmediagipfel facebook.com/SocialMediaGipfel twitter.com/smgbe slideshare.net/SocialMediaGipfel #smgbe
  2. 2. SOCIALMEDIAGIPFEL.CH Mobilisieren via Social Media Nina Privitera Vétérinaires Sans Frontières Jessica Zuber Alliance F REFERENTINNEN Irène Messerli Bernet Relations Roger Wernli Previon + MODERATION
  3. 3. VERANSTALTER © 2019 SOCIAL MEDIA GIPFEL ZURICH SOCIALMEDIAGIPFEL.CH bernet.ch previon.ch
  4. 4. SOCIALMEDIAGIPFEL.CH SPONSOR HERZLICHEN DANK
  5. 5. SOCIALMEDIAGIPFEL.CH REFERENTINNEN Nina Privitera Vétérinaires Sans Frontières Jessica Zuber Alliance F
  6. 6. Nina Privitera Vétérinaires Sans Frontières SOCIALMEDIAGIPFEL.CH linkedin.com/in/ninaprivitera/ Via Social Media für eine Nonprofit mobilisieren
  7. 7. Via Social Media für eine Nonprofit mobilisieren Nina Privitera Vétérinaires Sans Frontières Suisse Social Media Gipfel, 5. Juni 2019
  8. 8. Warum social media? 1. Bekanntheitsgrad steigern 2. Interesse wecken 3. Für Anliegen sensibilisieren 4. Engagement generieren Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  9. 9. Zielgruppen Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  10. 10. Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019 SpenderInnen Freiwillige Mitglieder Fachpersonen Interessierte
  11. 11. Plattformen Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  12. 12. Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  13. 13. Mobilisieren Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  14. 14. Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  15. 15. Welches mobilisiert mehr? Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  16. 16. Learnings •  «Klassisches» mobilisieren für konkrete Projekte •  Einmalige Kampagnen •  «Allgemeines» mobilisieren viel Aufwand •  Höherer ROI ! oft bezahlte Beiträge nötig •  Facebook nicht für Junge •  Instagram nur mit guten Bildern •  Twitter aufwendig •  LinkedIn für Fachpersonen Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  17. 17. Danke! Wie sie sich für uns mobilisieren können: •  Mitglied werden! •  eine Spende machen! •  unsere Inhalte auf Social Media teilen! ! www.vsf-suisse.org Kontakt: Nina Privitera, nina.privitera@vsf-suisse.org Vétérinaires Sans Frontières Suisse, Social Media Gipfel, 5. Juni 2019
  18. 18. SOCIALMEDIAGIPFEL.CH Jessica Zuber Alliance F Mobilisieren via Social Media @jessicazuber_
  19. 19. Social Media Gipfel #49 Mobilisieren via Social Media Jessica Zuber, Projektleiterin / Kampagnen alliance F Restaurant Schmiedstube Bern, 5. Juni 2019
  20. 20. alliance F •  Dachverband: Bund Schweizerischer Frauenorganisationen, seit 1900, überparteilich •  Politische Interessenvertretung der Frauen in der Schweiz •  Ziel: Politische und wirtschaftliche Selbständigkeit und Gleichstellung der Frau in der Schweiz •  Rund 150 Mitgliederverbände und 500 Einzelmitglieder, darunter zahlreiche aktive wie ehemalige Parlamentarierinnen und Bundesrätinnen •  Vorstand zusammengesetzt aus aktiven und ehemaligen Parlamentarierinnen
  21. 21. Politischer Prozess • Vorberatende Kommissionen • Debatte in den Räten
  22. 22. Massnahmen • Lobbying • Recherche, Hintergrundinformationen • Gespräche, Briefe • Öffentlichkeitsarbeit • Medienarbeit • Social Media • Newletter
  23. 23. Mobilisieren via Social Media • Was ist das Problem? • Was wollen wir ändern? • Wie können wir es erreichen? • Wieso brauchen wir dich? • Was kannst du tun?
  24. 24. Erfolge
  25. 25. Misserfolg
  26. 26. • Spendenaufrufe auf Social Media
  27. 27. Learnings • Social Media dient als Katalysator, die Initialzündung und der Motor sind aber E-Mail und Webseite • Spenden via Social Media wegen geringer Konversionsrate schwierig • Stetige Bewirtschaftung zahlt sich aus
  28. 28. Fragen?
  29. 29. Danke!
  30. 30. SOCIALMEDIAGIPFEL.CH SPONSOR HERZLICHEN DANK
  31. 31. Danke fürs Kommen. Wir sehen uns am nächsten #smgzh/#smgbe. Jubiläums-Event 18. SEPTEMBER #smgzh50
  32. 32. SOCIALMEDIAGIPFEL.CH SPONSORING? Social Media Gipfel Jubiläums-Event Merkblatt für Sponsoring-Partner 5 .

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