Try it before you buy it has new meaning now that there are smart mirrors. These tools use artificial intelligence, augmented reality, and the internet of things to allow customers to "try on" new hair colors, styles, makeup, and more before they commit to it. Not only will they enhance the client experience, but it can also help drive makeover decisions and sales of clothes and cosmetics.

1. The Magic Of
AR and The IoT
Artificial Intelligence,
Smart Mirrors:

2. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
“Mirror, mirror on the wall. . .” The idea of a mirror not only reflecting your
image back to you but also augmenting it is no longer a fairy-tale. Several
companies have made significant progress in creating smart mirrors, also
called digital mirrors or smart displays, that can help you in the dressing room
as well as when you’re in the hair stylist’s seat or shopping for makeup.
The Magic Of Smart Mirrors:
Artificial Intelligence, Augmented Reality
And The Internet of Things

3. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Technology Behind Smart Mirrors
The silver-glassed mirrors most of us are familiar with today got their start more than 200
years ago in Germany. While they still serve a useful purpose when reflecting your image
back to you, some fashion and beauty leaders figured that if you added smart technology
to mirrors, they could elevate the customer experience. This vision is now a reality thanks
to the significant advances that have been made in artificial intelligence, augmented
reality, and gesture recognition technology. These mirrors can adjust your image,
including the clothes you wear to your hairstyle, hair colour, and makeup to create a very
realistic augmented reflection.

4. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Applications of Smart Mirrors
The beauty of a digital makeover is it’s easy to experiment and hit “undo” when you don’t
like the results. L’Oréal launched an app called Style My Hair in partnership with ModiFace
that allows customers to become a blonde (or any other hair colour)—at least digitally—
on live video. The technology colors hair strand by strand to create a fully dimensional,
realistic look. Not loving blonde? Just swipe on the app and change your colour again.
This technology is beneficial when a colourist consults with a client regarding what they
want and lets the client see—quite effectively—how the colour will look on them prior to
committing to the real thing.
YouCam Makeup-Magic Selfie Cam, developed by Perfect Corp., is a similar app that can
show you what you’ll look like with a new hair colour (and eye colour), try on makeup as
well as a skincare analysis feature that identifies issues to troubleshoot with a skincare
routine. Shopping for cosmetics in real-life can involve taking makeup on and off as you
try new shades of highlighter, foundation, blush, lipstick, and eye shadow. Being able to
do this virtually prevents any adverse reactions, especially for sensitive skin and makes
experimentation easy as you swap between different options.

5. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Applications of Smart Mirrors
The same technology can help people see how a new hairstyle will complement their
face—or not—before any irreversible cuts are made. It can also be helpful to determine a
style for a special occasion or see how a style you saw in a magazine will work with your
face shape before you head to the salon.
Coty’s version of the smart mirror is the CES 2019 Innovation Awards Honoree—Wella
Professionals Smart Mirror. This mirror allows stylists to provide more personalized
consultations. Like the apps discussed above, the Wella Professionals Smart Mirror is able
to do a live AR hair colour try on and can provide a 360-degree of the style so the client
can see what it will look like from all angles. In addition, using facial recognition
technology, it can retrieve past styles for each customer, allowing the stylist and client to
really assess what worked and what didn't. Also important, the mirror provides a curated
feed of content with trending styles and classic looks to help inspire both stylists and
customers when trying to determine a new look. It also connects to a mobile app so the
stylist and customer can stay in contact in between appointments.

6. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Applications of Smart Mirrors
Memory Mirror, a digital mirror created by MemoMi, combines a full-length mirror with
high-tech including a 70-inch LCD, computer and HD camera that can record videos so
you can save, share and review your try-on sessions. Neiman Marcus installed MemoMi’s
mirrors in 34 locations. Another mirror altering the retail experience is the Oak Mirror by
Oak Labs. It serves as a digital assistant in a dressing room, allowing customers to request
other colours, styles, or accessories from a sales assistant.
Sephora is another beauty retailer that offers a 3D augmented reality mirror. Customers
trying out different products can move their face from side to side, and the augmented
eye shadow or lipstick stays where it is supposed to creating a very realistic effect. The
technology is expected to not only enhance the customer experience but drive sales.
When it's easier to experiment with different looks, it makes it easier to discover new
products to purchase.

7. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Applications of Smart Mirrors
While your haircut, hair colour, and makeup choices are important for your overall look,
SenseMi expanded the makeover capabilities to create a virtual dressing mirror, too. The
company's smart mirror is used in retail stores, and there's a home version that allows you
to "try" on clothes digitally, plus it’s able to send you reminders about your calendar, tell
you the traffic details along your normal commuting route and more. SenseMi even sells a
smart table that provides a multi-touch, interactive experience that can be used in hotels,
schools, hospitals, and more.
Artificial intelligence, augmented reality, and virtual reality will help to make retail stores
more interactive and the online experience more real-life. Perhaps more importantly, with
the help of makeover apps and smart mirrors, the days of bad haircuts, and colour and
makeup choices will be a thing of the past.

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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