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7 Financial KPIs Everyone Needs To Know

Bernard Marr
Bernard Marr
Bernard MarrBest-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies.

Explains the seven most critical financial key performance indicators (KPIs) that everyone should know and understand.

7 Financial KPIs Everyone Needs To Know

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Everyone 
Should Know 
The 
Finan7cial 
Need-to-Know 
Finance 
KPIs
1 Revenue growth rate 
- measures whether you 
are increasing sales and 
therefore growing your 
business. 
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
2 Net profit 
- the bottom line: 
deducting the money you 
spent from the money 
you made. 
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
3 Net profit margin 
- measures how much 
profit are we generating 
for each dollar we make 
in sales. 
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
4 Gross profit margin 
- we subtract the costs of 
producing goods or 
delivering services from 
the revenue. 
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
5 Operating profit margin 
- removing the costs of 
operating the business 
from the revenue. 
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
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7 Financial KPIs Everyone Needs To Know

  • 1. Everyone Should Know The Finan7cial Need-to-Know Finance KPIs
  • 2. 1 Revenue growth rate - measures whether you are increasing sales and therefore growing your business. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 3. 2 Net profit - the bottom line: deducting the money you spent from the money you made. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 4. 3 Net profit margin - measures how much profit are we generating for each dollar we make in sales. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 5. 4 Gross profit margin - we subtract the costs of producing goods or delivering services from the revenue. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 6. 5 Operating profit margin - removing the costs of operating the business from the revenue. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 7. 6 Return on investment - how much money do you get in return from your investment. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 8. 7 Cash conversion cycle - how long does it take from spending money on the business to getting money back. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 9. For more on the topic, check out my LinkedIn Influencer blog: BLOG © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 10. © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 11. Order Options: • Amazon US • Amazon UK • Barnes & Noble • Pearson © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.
  • 12. About This overview was put together by Bernard Marr, Founder and CEO of the Advanced Performance Institute. Bernard Mar is a bestselling business author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He helps companies with their big data strategies and trains teams to better leverage data in their companies. Read Bernard’s blogs: • LinkedIn Influencer Blog Connect with Bernard on: • LinkedIn • Twitter • Advanced Performance Institute © 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.