PULSE Training Institute: Social Media Presentation
SOCIAL MEDIAWHERE DO I FIT IN? A guided tour: how to navigate the options and best represent your organization
WHY IT’S IMPORTANT Even the nightly news provides twitter hashtags during theirevening reports or engage the audience to visit their facebook page sothey can contribute to “the conversation” What dialogue is important to you? Deciding what conversationyou want to have with your audience will help define how you usesocial media
SO MANY CHOICES! TWITTER FACEBOOK FOURSQUARE INSTAGRAM YOU TUBE LINKED IN PINTEREST LAST.FM GOOGLE + VIMEO
FACEBOOK Profiles vs. Pages Posting Timeline vs. Regular Profile • Scheduling • Adding location Customization • Targeting by location • Favorites facebook.com/berkleePULSE • Settings facebook.com/ghostboxorchestra About info • Mission/Description Insights • Other web presences • How to contact your org
TWITTER http://www.momthisishowtwitterworks.com/ Twitter users RT (ReTweet) or MT (Modified Tweet) Hashtags #musiced #musicedtech #howtobeawesome Customizing your page www.twitter.com/berkleePULSE Third-party software – Tweetdeck, Hootsuite, etc.