Roche Bros. Social Media Plan

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ROCHE BROS. SUPERMARKETS
Social media: Phase 1
15 February 2012

Prioritize Sites
Specify Applications
Brand Sites
Content Strategy
Train Roche Bros.
Weekly Deployment
Social Media Consulting
Social Media Analytics

Facebook Goal: Increase Fans
Twitter Goal: Increase Followers
YouTube Goal: Increase Subscribers
Pinterest Goal: Increase Followers

3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
Archival Review
Integration of Events
Roche Promotions
Content Development
Posting Calendar
Response Strategy

Social Media Training
(1) 4 Hour Session
HootSuite Overview
Social Media Basics
Response Strategies
HootSuite Kick-Start
(4) 2 Hour Sessions
HootSuite Management
HootSuite Deployment

Strategy consulting
Strategy analysis
Content strategy
Social media promotion
Update Facebook coupons
Optimize social media
Fix technical issues
Ongoing training
Analytics reporting

Phase 2
Flickr
Tumblr
Google+
Tout
Phase 3
Instragram
Foursquare
Foodspotting

Phase 2 & 3 | Recommendations

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  • Pinterest is to connect everyone in the world through shared tastes and the “things” they find interesting.Pins may be divided into pictures, videos, discussions, and gifts. A pin is an image added to Pinterest. Gifts are subdivided into: $1–20, $20–50, $50–100, $100–200, $200–500, $500+.
  • Roche Bros. Social Media Plan

    1. 1. ROCHE BROS. SUPERMARKETSSOCIAL MEDIA: PHASE 115 FEBRUARY 2012
    2. 2. SOCIAL MEDIA PLAN | PHASE 1 ① Prioritize Sites ② Specify Applications ③ Brand Sites ④ Content Strategy ⑤ Train Roche Bros. ⑥ Weekly Deployment ⑦ Social Media Consulting ⑧ Social Media AnalyticsC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 2B E R G E R O N C R E A T I V E I D E A S
    3. 3. 1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 | ① Facebook Goal: Increase Fans ① Twitter Goal: Increase Followers ③ YouTube Goal: Increase SubscribersC O P Y R I G H TB E R G E R O N © 2 0 1 2 C R E A T I V E I ④ Pinterest T D H E E A S ROCHE BROS. SUPERMARKETS | 3
    4. 4. 2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1 ① Facebook WooBox: Coupon App Involver: YouTube App Involver: Signup App Ninva: NetworkedBlogs App ② Management HootSuite ③ Content Back-up BackupifyC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 4B E R G E R O N C R E A T I V E I D E A S
    5. 5. 3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Non-Fan PageC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 5B E R G E R O N C R E A T I V E I D E A S
    6. 6. 3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Fan PageC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 6B E R G E R O N C R E A T I V E I D E A S
    7. 7. 3.2 BRAND SITES | SOCIAL MEDIA PLA PHASE 1 Online ShoppingC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 7B E R G E R O N C R E A T I V E I D E A S
    8. 8. 3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1C O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 8B E R G E R O N C R E A T I V E I D E A S
    9. 9. 3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1C O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 9B E R G E R O N C R E A T I V E I D E A S
    10. 10. 3.5 BRAND SITES | SOCIAL MEDIA PL PHASE 1C O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 10B E R G E R O N C R E A T I V E I D E A S
    11. 11. 4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1 ① Archival Review ② Integration of Events ③ Roche Promotions ④ Content Development ⑤ Posting Calendar ⑥ Response StrategyC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 11B E R G E R O N C R E A T I V E I D E A S
    12. 12. 5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1 ① Social Media Training  (1) 4 Hour Session  HootSuite Overview  Social Media Basics  Response Strategies ② HootSuite Kick-Start  (4) 2 Hour Sessions  HootSuite Management  HootSuite DeploymentC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 12B E R G E R O N C R E A T I V E I D E A S
    13. 13. 6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1 HootSuite DashboardC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 13B E R G E R O N C R E A T I V E I D E A S
    14. 14. 6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Media LibraryC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 14B E R G E R O N C R E A T I V E I D E A S
    15. 15. 6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1 Monitoring, Mentions & RespondingC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 15B E R G E R O N C R E A T I V E I D E A S
    16. 16. 7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1 ① Strategy consulting ② Strategy analysis ③ Content strategy ④ Social media promotion ⑤ Update Facebook coupons ⑥ Optimize social media ⑦ Fix technical issues ⑧ Ongoing training ⑨ Analytics reportingC O P Y R I G H T © 2 0 1 1 T H E ROCHE BROS. SUPERMARKETS | 16B E R G E R O N C R E A T I V E I D E A S
    17. 17. 8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1 Social AnalyticsC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 17B E R G E R O N C R E A T I V E I D E A S
    18. 18. PHASE 2 & 3 | RECOMMENDATIONS ① Phase 2  Flickr  Tumblr  Google+  Tout ② Phase 3  Instragram  Foursquare  FoodspottingC O P Y R I G H T © 2 0 1 2 T H E ROCHE BROS. SUPERMARKETS | 18B E R G E R O N C R E A T I V E I D E A S
    19. 19. B R A N D I N G 1 5 1 W o r c e s t e r8 8 8 r e e t . 6 1 7 1 S t . 7 6 4I N T E R A C T I V E F i r s t F l o o r i d e a s @ b e r g e r o n c r e aS O C I A L M E D I A N o r t h G r a f t o n , w wa . b e r g5 e3 r 6 o n c r e a t i w M 0 1

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