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A Workshop on Contextualization, or: 
How can AV contextualization practices 
benefit best from the affordances of 
online publication? 
Willemien Sanders 
w.sanders@uu.nl 
Berber Hagedoorn 
b.hagedoorn@uu.nl 
Daniel Ockeloen 
daniel@noterik.nl 
Mariana Salgado 
mariana.salgado@aalto.fi 
Eleonora Mazzoli 
e.m.mazzoli@students.uu.nl 
EUscreenXL Conference 
31 October 2014, Rome
Academic publications: 
Research question 
Theoretical framework 
Methods 
Results 
Conclusion 
Discussion 
Bibliography 
Academic materials: 
Books 
Articles 
Documents 
Interviews 
Film, video, photo 
Audio 
… 
Online Publication: 
Interface and technology (time, space, content) 
Navigation (linear, non-linear) 
Materials (av, docs, selection, contextualization) 
Prototypes based on best practices 
b.hagedoorn@uu.nl – w.sanders@uu.nl
Content of the workshop: 
13:45‐14:05 Prototypes for publishing AV research online ‐ Berber Hagedoorn 
and Willemien Sanders 
14:05‐14:15 Six building blocks for creative reuse ‐ Mariana Salgado 
14:15‐14:20 Explanation of group exercise 
14:20‐15:00 Group exercise 
15:00‐15:25 Group presentations and feedback 
15:25‐15:35 Reflection on how to translate templates for (meaningful) use to 
a publication builder ‐ Daniel Ockeloen 
15:35‐15:45 Plenary discussion and conclusion
Prototypes 
for publishing AV research online 
Fundamental prototyping principle: 
Prototyping [creates] a manifestation that … filters the 
qualities in which designers are interested, without distorting 
the understanding of the whole. 
Economic principle of prototyping: 
The best prototype is one that … makes the possibilities and 
limitations of a design idea visible and measurable. 
Anatomy of prototypes: 
Prototypes … are manifestations of design ideas that 
concretize and externalize conceptual ideas. 
The Anatomy of Prototypes: Prototypes as Filters, Prototypes as Manifestations of Design Ideas, Youn-Kyung 
Lim, Erik Stolterman, Josh Tenenberg, ACM Transactions on Computer-Human Interaction, Vol. 15, No. 2, 
Article 7, Publication date: July 2008. 
b.hagedoorn@uu.nl – w.sanders@uu.nl
Challenges 
Interface and technology 
• Visualizing research 
• Integrating source materials 
Navigation 
• Layered vs. simple/uncomplicated 
• Linear vs. non-linear 
• Self-explanatory vs. with tutorial 
• Inside (contained) vs. outside of platform 
Materials 
• Availability 
• Contextualization: From general to specific 
• Presentation of materials: selection / categorization 
• Demands for source annotation 
b.hagedoorn@uu.nl – w.sanders@uu.nl
Prototypes: axes of online publication with AV 
Author's steering 
textual – steering 
concluding 
visual – steering 
experiencing the story 
Textual Visual 
textual – agency 
sharing knowledge 
visual – agency 
exploring 
User agency 
b.hagedoorn@uu.nl – w.sanders@uu.nl
textual – steering Author's steering 
● Text leading 
● Formatted design 
● Detailed categorization of materials 
● Specific selection 
● Embedded AV 
concluding 
Textual 
1
Example: 
VIEW: Journal of European Television History and Culture 
http://journal.euscreen.eu/index.php/view/article/view/jethc027/50
2 
visual – steering 
● Visuals leading 
● Individual design / single entry point 
● Automatic navigation 
● Specific selection 
● Self-explanatory 
experiencing the story 
Author's steering 
Visual
Example: 
Audiovisual Thinking: The Journal of Academic Videos 
http://www.audiovisualthinking.org/videos/issue04_the_battlefield_of_invisibility
3 
Textual 
textual – agency 
● Text leading 
● Formatted design 
● Basic categorization of materials 
● Database 
● Optional new window navigation 
sharing knowledge 
User agency
Example: 
Student scenario TV News: from static to dynamic from UU bachelor course 
"Dutch Television Culture" (De Leeuw, Müller, Hagedoorn and Sanders, Winter/Spring 2014)
visual – agency 
● Visuals leading 
● Individual design / various entry points 
● Optional (video) viewing 
● Database 
● Tutorial 
exploring 
4 
User agency 
Visual
Example: 
Soul‐Patron (Frederik Rieckher, Germany 2010) 
http://www.soul‐patron.com
Prototypes based on axes of online publication 
help us make a design idea and the choices 
involved visible and concrete. 
This design idea is aimed at a tool that facilitates 
the contextualization of AV materials through 
online publications. 
In practice, the online publication might be a 
hybrid of the outlined prototypes. 
b.hagedoorn@uu.nl – w.sanders@uu.nl
Example: 
Snow Fall. The Avalanche at Tunnel Creek 
(John Branch, NYT, USA 2012) 
http://www.nytimes.com/projects/2012/snow‐fall/#/?part=tunnel‐creek
Central questions for authors: 
When publishing with AV online: 
• Is the text leading or are your visuals leading? 
• How much freedom will the user get within the 
narrative? 
• Which source materials will / can be shared? 
• To publish is to contextualize: which points of entry does 
the narrative provide?  historical, geographical, 
material 
b.hagedoorn@uu.nl – w.sanders@uu.nl
Central questions for authors: 
What is the aim of the narrative? 
• Concluding: to provide the user with a strong argument 
• Sharing knowledge: to provide the user with access to a 
broad knowledge base 
• Experiencing the story: to immerse the user in your 
story 
• Exploring: to invite the user to find their own way 
through a range of materials 
Which functionalities help to construct the argument? 
b.hagedoorn@uu.nl – w.sanders@uu.nl
6 building blocks 
Creative re‐use of EUscreenXL 
Mariana Salgado 
Media Lab EUscreenXL Conference 
Rome‐ October 2014
mariana.salgado@aalto.fi
1 AUDIOVISUAL 
POSTERS 
to create an argument 
as a collage; 
academic AV posters 
online. 
Helmi wants to convince Helena that she watches one 
of her favourite TV series. These series are all in 
EUscreenXL, so she goes to the page and found the 
creators corner. She starts by selecting the Poster 
Unlimited, as she thinks this might be easy and she 
has little time. EUscreen advertise in the site that to 
make a poster could take less than 5min. She chooses a 
layout and a background. Then, she looks for some of 
her favorite clips in the series. When is ready she sends 
it to her sister. 
Picture in Flickr‐ Some rights reserved 
CC by Yaya Tamai 
Pictures from Pretty, Little, Liars 
mariana.salgado@aalto.fi
2 VIDEO 
ANNOTATIONS 
to add contextual 
information to the 
videos via tags, links, 
pictures, maps, sounds 
or music. 
Piotr is a historian researcher working with TV archives 
from Poland. He has selected some material on 
EUscreen and starts to add annotations, links, and 
texts. He notices that if he adds the same link to a 
certain video, then the application prompt a message 
asking to add also the link to the other video. In this 
way he gets to know the work of Rune a media 
researcher from Denmark. He starts to watch at the 
videos that he has been collecting and annotating. He 
could send him a message. After exchanging some 
messages, they decide to make a collection together. 
This is the start of a long‐term collaboration in which 
both researchers compare their material and link them 
through the annotations in their videos. 
Do you recognize 
the place? 
Windhoek, main 
character’s work 
place 
mariana.salgado@aalto.fi
3 SEMI‐AUTOMATIC 
REMIX 
to select a number of 
videos to illustrate an 
argument; 
Pecha Video. 
Susanne is a researcher in the digital humanities. 
She has prepared the text for a talk for a 
presentation but has not time to make slides. One 
colleague tells her about ResearchTV. It selects 
randomly videos from within european television 
archives. This is just what she needs now. She 
decides to try out. She types some keywords and 
she gets half an hour video TV show of programs 
related to her research topic. She decides to take 
out a couple that does not fit, and she extends the 
time of some of the video that she likes. Susanne 
decides that the video is ready and sends the link 
to her own mail, so she can play it during her 
presentation. Pictures from a video production with young immigrant video maker. 10.06.2014
4 VIDEO COLLECTIONS 
to combine video and/or sound. 
Greta is a teacher in secondary school. She teaches 
citizenship. She gets to know about EUscreenXL in a course 
for teachers about online resources. She goes to the page 
and checks the DIY exhibition in the creators’ section. She 
does a collection of videos on seniors’ citizens and well‐being. 
She selects some videos. Then, she is asked to add a 
small text to the whole exhibition. She writes it. She also 
makes one line text to present each of the videos. The 
collection is done. She thinks this could be a good way to 
present a certain topic. She decides to use it in her class, and 
make the students do collections. All these collections could 
be grouped and seen by others in the class. It is possible to 
edit a certain collection in small groups. 
Screenshot from YouTube 
mariana.salgado@aalto.fi
5 EXTRA SHORT 
VIDEOS 
extremely short videos 
(max 15 sec) to illustrate 
a specific point. 
Villi wants to make a video in which he could be seen within 
a lot of important characters such as Charles Darwin, Julius 
Caesar, Albert Einstein and others. He looks for videos of 
important people and adds a picture of himself. Then, he 
posts it the link to his friends. 
Picture in Flickr‐ Some rights reserved CC by David Baclwell/Jaci XIII/ Luis Lobo Borobia
6 QUICK SUBTITLING 
to translate and subtitle 
the content of a video. 
Night time 
After seeing some funny videos of animals talking, Johanna 
decides to do her own version. Then she sends to her friends, 
just to laugh. She picks one video that she finds intriguing 
and decides to make the subtitles for it. It is a video of a 
mother complaining or screaming to her child. Johanna 
makes a hilarious text in which the mother is complaining 
about the way the son tidy up her room. When the video is 
ready she posts the url in Facebook to share with her friends. 
Day time 
The friends visit EUscreenXL page and leave comments. Screenshot from YouTube 
mariana.salgado@aalto.fi
Author's steering 
textual – steering 
● Text leading 
● Formatted design 
● Detailed categorization of materials 
● Specific selection 
● Embedded AV 
concluding 
visual – steering 
● Visuals leading 
● Individual design / single entry point 
● Automatic navigation 
● Specific selection 
● Self-explanatory 
experiencing the story 
Textual Visual 
textual – agency 
● Text leading 
● Formatted design 
● Basic categorization of materials 
● Database 
● Optional new window navigation 
sharing knowledge 
visual – agency 
● Visuals leading 
● Individual design / various entry points 
● Optional (video) viewing 
● Database 
● Tutorial 
exploring 
User agency 
Functionalities: Video annotation Quick subtitling 
Video collections Semi‐automatic remix 
Audiovisual poster Extra short videos
Group exercise: Create an online 
publication with AV (circa 40 min) 
Reflect on a suitable publication form for your research, using the prototypes 
and functionalities as a starting point (in groups of 3-4). 
1. Each group member briefly proposes one example from their own practice. From this, the 
group selects one to develop for this exercise. (10 min) 
2. Discuss the aim of the narrative and a suitable online publication form for this example. 
Think out of the box! (10 min) 
3. Identify the author’s position (is the author of this online publication, e.g., a researcher, 
content provider, archivist, media professional…) and identify the target audience (e.g., 
general audience, students, academics..). (5 min) 
4. Reflect on the axes of online publication. Which format characteristics are indispensable for 
your publication? (10 min) 
5. Which functionalities help to construct your publication’s argument and narrative? (5 min) 
How might the prototypes and building blocks be applied to your research 
example to constitute meaningful use?
Daniel Ockeloen 
Reflection: 
How to translate templates for (meaningful) use 
to a publication builder? 
daniel@noterik.nl 
www.noterik.nl
Thank you for your attention! 
Willemien Sanders 
w.sanders@uu.nl 
Berber Hagedoorn 
b.hagedoorn@uu.nl 
Daniel Ockeloen 
daniel@noterik.nl 
Mariana Salgado 
mariana.salgado@aalto.fi 
Eleonora Mazzoli 
e.m.mazzoli@students.uu.nl 
An earlier version of this workshop was conducted at the AV in DH 2014 
workshop at Digital Humanities 2014 (Lausanne, 08-07-14)

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Workshop on Contextualisation: How can AV contextualization practices benefit best from the affordances of online publication?

  • 1. A Workshop on Contextualization, or: How can AV contextualization practices benefit best from the affordances of online publication? Willemien Sanders w.sanders@uu.nl Berber Hagedoorn b.hagedoorn@uu.nl Daniel Ockeloen daniel@noterik.nl Mariana Salgado mariana.salgado@aalto.fi Eleonora Mazzoli e.m.mazzoli@students.uu.nl EUscreenXL Conference 31 October 2014, Rome
  • 2. Academic publications: Research question Theoretical framework Methods Results Conclusion Discussion Bibliography Academic materials: Books Articles Documents Interviews Film, video, photo Audio … Online Publication: Interface and technology (time, space, content) Navigation (linear, non-linear) Materials (av, docs, selection, contextualization) Prototypes based on best practices b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 3. Content of the workshop: 13:45‐14:05 Prototypes for publishing AV research online ‐ Berber Hagedoorn and Willemien Sanders 14:05‐14:15 Six building blocks for creative reuse ‐ Mariana Salgado 14:15‐14:20 Explanation of group exercise 14:20‐15:00 Group exercise 15:00‐15:25 Group presentations and feedback 15:25‐15:35 Reflection on how to translate templates for (meaningful) use to a publication builder ‐ Daniel Ockeloen 15:35‐15:45 Plenary discussion and conclusion
  • 4. Prototypes for publishing AV research online Fundamental prototyping principle: Prototyping [creates] a manifestation that … filters the qualities in which designers are interested, without distorting the understanding of the whole. Economic principle of prototyping: The best prototype is one that … makes the possibilities and limitations of a design idea visible and measurable. Anatomy of prototypes: Prototypes … are manifestations of design ideas that concretize and externalize conceptual ideas. The Anatomy of Prototypes: Prototypes as Filters, Prototypes as Manifestations of Design Ideas, Youn-Kyung Lim, Erik Stolterman, Josh Tenenberg, ACM Transactions on Computer-Human Interaction, Vol. 15, No. 2, Article 7, Publication date: July 2008. b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 5. Challenges Interface and technology • Visualizing research • Integrating source materials Navigation • Layered vs. simple/uncomplicated • Linear vs. non-linear • Self-explanatory vs. with tutorial • Inside (contained) vs. outside of platform Materials • Availability • Contextualization: From general to specific • Presentation of materials: selection / categorization • Demands for source annotation b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 6. Prototypes: axes of online publication with AV Author's steering textual – steering concluding visual – steering experiencing the story Textual Visual textual – agency sharing knowledge visual – agency exploring User agency b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 7. textual – steering Author's steering ● Text leading ● Formatted design ● Detailed categorization of materials ● Specific selection ● Embedded AV concluding Textual 1
  • 8. Example: VIEW: Journal of European Television History and Culture http://journal.euscreen.eu/index.php/view/article/view/jethc027/50
  • 9. 2 visual – steering ● Visuals leading ● Individual design / single entry point ● Automatic navigation ● Specific selection ● Self-explanatory experiencing the story Author's steering Visual
  • 10. Example: Audiovisual Thinking: The Journal of Academic Videos http://www.audiovisualthinking.org/videos/issue04_the_battlefield_of_invisibility
  • 11. 3 Textual textual – agency ● Text leading ● Formatted design ● Basic categorization of materials ● Database ● Optional new window navigation sharing knowledge User agency
  • 12. Example: Student scenario TV News: from static to dynamic from UU bachelor course "Dutch Television Culture" (De Leeuw, Müller, Hagedoorn and Sanders, Winter/Spring 2014)
  • 13. visual – agency ● Visuals leading ● Individual design / various entry points ● Optional (video) viewing ● Database ● Tutorial exploring 4 User agency Visual
  • 14. Example: Soul‐Patron (Frederik Rieckher, Germany 2010) http://www.soul‐patron.com
  • 15. Prototypes based on axes of online publication help us make a design idea and the choices involved visible and concrete. This design idea is aimed at a tool that facilitates the contextualization of AV materials through online publications. In practice, the online publication might be a hybrid of the outlined prototypes. b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 16. Example: Snow Fall. The Avalanche at Tunnel Creek (John Branch, NYT, USA 2012) http://www.nytimes.com/projects/2012/snow‐fall/#/?part=tunnel‐creek
  • 17. Central questions for authors: When publishing with AV online: • Is the text leading or are your visuals leading? • How much freedom will the user get within the narrative? • Which source materials will / can be shared? • To publish is to contextualize: which points of entry does the narrative provide?  historical, geographical, material b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 18. Central questions for authors: What is the aim of the narrative? • Concluding: to provide the user with a strong argument • Sharing knowledge: to provide the user with access to a broad knowledge base • Experiencing the story: to immerse the user in your story • Exploring: to invite the user to find their own way through a range of materials Which functionalities help to construct the argument? b.hagedoorn@uu.nl – w.sanders@uu.nl
  • 19. 6 building blocks Creative re‐use of EUscreenXL Mariana Salgado Media Lab EUscreenXL Conference Rome‐ October 2014
  • 21. 1 AUDIOVISUAL POSTERS to create an argument as a collage; academic AV posters online. Helmi wants to convince Helena that she watches one of her favourite TV series. These series are all in EUscreenXL, so she goes to the page and found the creators corner. She starts by selecting the Poster Unlimited, as she thinks this might be easy and she has little time. EUscreen advertise in the site that to make a poster could take less than 5min. She chooses a layout and a background. Then, she looks for some of her favorite clips in the series. When is ready she sends it to her sister. Picture in Flickr‐ Some rights reserved CC by Yaya Tamai Pictures from Pretty, Little, Liars mariana.salgado@aalto.fi
  • 22. 2 VIDEO ANNOTATIONS to add contextual information to the videos via tags, links, pictures, maps, sounds or music. Piotr is a historian researcher working with TV archives from Poland. He has selected some material on EUscreen and starts to add annotations, links, and texts. He notices that if he adds the same link to a certain video, then the application prompt a message asking to add also the link to the other video. In this way he gets to know the work of Rune a media researcher from Denmark. He starts to watch at the videos that he has been collecting and annotating. He could send him a message. After exchanging some messages, they decide to make a collection together. This is the start of a long‐term collaboration in which both researchers compare their material and link them through the annotations in their videos. Do you recognize the place? Windhoek, main character’s work place mariana.salgado@aalto.fi
  • 23. 3 SEMI‐AUTOMATIC REMIX to select a number of videos to illustrate an argument; Pecha Video. Susanne is a researcher in the digital humanities. She has prepared the text for a talk for a presentation but has not time to make slides. One colleague tells her about ResearchTV. It selects randomly videos from within european television archives. This is just what she needs now. She decides to try out. She types some keywords and she gets half an hour video TV show of programs related to her research topic. She decides to take out a couple that does not fit, and she extends the time of some of the video that she likes. Susanne decides that the video is ready and sends the link to her own mail, so she can play it during her presentation. Pictures from a video production with young immigrant video maker. 10.06.2014
  • 24. 4 VIDEO COLLECTIONS to combine video and/or sound. Greta is a teacher in secondary school. She teaches citizenship. She gets to know about EUscreenXL in a course for teachers about online resources. She goes to the page and checks the DIY exhibition in the creators’ section. She does a collection of videos on seniors’ citizens and well‐being. She selects some videos. Then, she is asked to add a small text to the whole exhibition. She writes it. She also makes one line text to present each of the videos. The collection is done. She thinks this could be a good way to present a certain topic. She decides to use it in her class, and make the students do collections. All these collections could be grouped and seen by others in the class. It is possible to edit a certain collection in small groups. Screenshot from YouTube mariana.salgado@aalto.fi
  • 25. 5 EXTRA SHORT VIDEOS extremely short videos (max 15 sec) to illustrate a specific point. Villi wants to make a video in which he could be seen within a lot of important characters such as Charles Darwin, Julius Caesar, Albert Einstein and others. He looks for videos of important people and adds a picture of himself. Then, he posts it the link to his friends. Picture in Flickr‐ Some rights reserved CC by David Baclwell/Jaci XIII/ Luis Lobo Borobia
  • 26. 6 QUICK SUBTITLING to translate and subtitle the content of a video. Night time After seeing some funny videos of animals talking, Johanna decides to do her own version. Then she sends to her friends, just to laugh. She picks one video that she finds intriguing and decides to make the subtitles for it. It is a video of a mother complaining or screaming to her child. Johanna makes a hilarious text in which the mother is complaining about the way the son tidy up her room. When the video is ready she posts the url in Facebook to share with her friends. Day time The friends visit EUscreenXL page and leave comments. Screenshot from YouTube mariana.salgado@aalto.fi
  • 27. Author's steering textual – steering ● Text leading ● Formatted design ● Detailed categorization of materials ● Specific selection ● Embedded AV concluding visual – steering ● Visuals leading ● Individual design / single entry point ● Automatic navigation ● Specific selection ● Self-explanatory experiencing the story Textual Visual textual – agency ● Text leading ● Formatted design ● Basic categorization of materials ● Database ● Optional new window navigation sharing knowledge visual – agency ● Visuals leading ● Individual design / various entry points ● Optional (video) viewing ● Database ● Tutorial exploring User agency Functionalities: Video annotation Quick subtitling Video collections Semi‐automatic remix Audiovisual poster Extra short videos
  • 28. Group exercise: Create an online publication with AV (circa 40 min) Reflect on a suitable publication form for your research, using the prototypes and functionalities as a starting point (in groups of 3-4). 1. Each group member briefly proposes one example from their own practice. From this, the group selects one to develop for this exercise. (10 min) 2. Discuss the aim of the narrative and a suitable online publication form for this example. Think out of the box! (10 min) 3. Identify the author’s position (is the author of this online publication, e.g., a researcher, content provider, archivist, media professional…) and identify the target audience (e.g., general audience, students, academics..). (5 min) 4. Reflect on the axes of online publication. Which format characteristics are indispensable for your publication? (10 min) 5. Which functionalities help to construct your publication’s argument and narrative? (5 min) How might the prototypes and building blocks be applied to your research example to constitute meaningful use?
  • 29. Daniel Ockeloen Reflection: How to translate templates for (meaningful) use to a publication builder? daniel@noterik.nl www.noterik.nl
  • 30. Thank you for your attention! Willemien Sanders w.sanders@uu.nl Berber Hagedoorn b.hagedoorn@uu.nl Daniel Ockeloen daniel@noterik.nl Mariana Salgado mariana.salgado@aalto.fi Eleonora Mazzoli e.m.mazzoli@students.uu.nl An earlier version of this workshop was conducted at the AV in DH 2014 workshop at Digital Humanities 2014 (Lausanne, 08-07-14)