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Track a 1015_kaniasty

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Track a 1015_kaniasty

  1. 1. 1 The Strategic UX Triangle: Chasing the dream of Embedded UX Eva Kaniasty redpillux.com @kaniasty User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  2. 2. 2 EXISTING MODELS User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  3. 3. 3 METHOD-FOCUSED MODELS User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  4. 4. 4 PROCESS-FOCUSED User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  5. 5. 5 BUSINESS-FOCUSED MODELS User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  6. 6. 6 Me Business WHY? User Experience Strategy Overview, Eva Kaniasty/Red Pill UX HOW? ess tho c Pro WHAT? ds STRATEGIC UX
  7. 7. 7 APPROACH IDENTIFYING PROBLEMS LISTENING TO THE ORGANIZATION IDEAL VISION GOALS | BEST PRACTICES TACTICS CONSISTENT WITH ORGANIZATIONAL CULTURE User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  8. 8. 8 FINANCIAL SERVICES CONNECTION STARTUP GROWING ESTABLISHED AGENCY User Experience Strategy Overview, Eva Kaniasty/Red Pill UX SIZE HISTORY REGULATIONS COMPLEXITY OF THE SYSTEM ORGANIZATIONAL CULTURE
  9. 9. Me s c es t ho Pro ds 9 Business User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  10. 10. 10 STARTUP / AGENCY “We do discount UX. I showed it to coworkers and they liked it. ESTABLISHED /AGENCY “You can’t get valid data from only 8 users. Marketing already did focus groups anyway. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  11. 11. 11 Methods Strategy Checklist ✓We agree on issues of VALIDITY methodology and research validity. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  12. 12. 12 GROWING /MATURE “We spent all this money on our lab. Let’s usability test it! GROWING /AGENCY “We have 3 people wireframing out every project. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  13. 13. 13 Methods Strategy Checklist ✓ We agree on issues of methodology VALIDITY and research validity. ✓We draw from a range TOOLBOX methods, choosing the right solution for the problem at hand. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  14. 14. 14 STARTUP GROWING “We do UX. We just hired 2 UX developers. GROWING AGENCY “Our UX person is great. She tells us exactly what to do. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  15. 15. 15 Methods Strategy Checklist VALIDITY ✓ ✓ TOOLBOX PEOPLE We agree on issues of methodology and research validity. We draw from a range of methods, choosing the right solution for problem at hand. ✓ Our staff has the expertise required to deliver rigorous and high quality work. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  16. 16. 16 TACTICS FOR THE RIGHT METHODOLOGY DISCOUNT OR FORMAL? SHOW OR TELL? OUTSOURCE OR TRAIN? User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  17. 17. Me s c es t ho Pro ds 17 Business User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  18. 18. 18 STARTUP GROWING “Dev already started. Can you do a UX phase in the next 2 weeks? GROWING ESTABLISHED “Sales and marketing do their own landing page & widget design. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  19. 19. 19 Process Strategy Checklist ✓Our project plans allocate TIME time for a UX phase. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  20. 20. 20 GROWING ESTABLISHED “I’m pretty sure we did user profiles last year. “I can’t be there, but I’ll watch the testing videos. “Just email me a copy of the report. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  21. 21. 21 Process Strategy Checklist TIME ✓ Our project plans allocate time for a UX phase. ✓User perspective is USERS represented and known. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  22. 22. 22 GROWING ESTABLISHED “We ran 5 user tests: we just haven’t implement the results yet. GROWING ESTABLISHED “Great brainstorm everyone. Too bad we can’t use your ideas this time. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  23. 23. 23 Process Strategy Checklist TIME ✓ Our project plans allocate time for a UX phase. USERS ✓ User perspective is represented and known. IMPACT ✓Ideas generated through the UX design process are acted upon. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  24. 24. 24 GROWING ESTABLISHED “The launch is delayed, so there is no time for usability testing. GROWING ESTABLISHED “We have to move on to the next project before we can do v.2. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  25. 25. 25 Process Strategy Checklist TIME USERS ✓ Project plans include a UX phase. ✓ User perspective is represented and known. IMPACT ✓ Ideas generated through the UX design process are acted upon. LEARNING ✓Evaluation and iteration happens. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  26. 26. 26 TACTICS FOR THE RIGHT PROCESS USER-CENTERED OR LEAN UX? LIVE USERS OR PERSONAS? COLLABORATE OR DEMONSTRATE? User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  27. 27. Me s c es t ho Pro ds 27 Business User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  28. 28. 28 STARTUP GROWING “We’re Agile, so we don’t do research. ESTABLISHED “We don’t use ESTABLISHED “We rolled it back due the usability lab that much. to internal pushback. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  29. 29. 29 Business Strategy Checklist BUY-IN ✓Executive & stakeholder support is strong. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  30. 30. 30 ESTABLISHED “UX costs too much, and the business is doing fine as is. GROWING ESTABLISHED “The CIO thinks personas are a waste of time money. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  31. 31. 31 Business Strategy Checklist BUY-IN ✓ Executive and stakeholder support is strong. ✓UX budgets are stable MONEY non-negotiable. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX and
  32. 32. 32 ANY STAGE “The beta testers seem to like the new design. ANY STAGE “I think the project went well. The stakeholders seem happy. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  33. 33. 33 Business Strategy Checklist BUY-IN ✓ Executive and stakeholder support is strong. MONEY✓ UX budgets are stable and nonnegotiable. METRICS ✓Metrics and benchmarks are defined. Results are measured. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  34. 34. 34 ESTABLISHED “The VP of sales has made a list of features. “These users just didn’t GROWING ESTABLISHED get it! ANY STAGE “I think we should move this button to the left. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  35. 35. 35 Business Strategy Checklist BUY-IN ✓ Executive and stakeholder support is strong. MONEY✓ UX budgets are stable and nonnegotiable. METRICS✓ Metrics and benchmarks are defined. Results are measured. EVIDENCE ✓Evidence-based decisions are the norm. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  36. 36. 36 TACTICS FOR THE RIGHT BUSINESS STRATEGY ENGAGE OR EXCLUDE? SMALL TEAMS OR LARGE? FOCUS OR TRIANGULATE? User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  37. 37. 37 STRATEGIC PLANNING BUSINESS METHODS PROCESS ✓ Business Goals, Req. & Vision ✓ Project Goals & Metrics ✓ Project/Stakeholder Ecology ✓ Research Methodology ✓ User Modeling & Requirements ✓ Design Methodology ✓ Project Road Map ✓ Evaluation & Iteration User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  38. 38. 38 Me s c es t ho Pro ds STRATEGIC UX Business User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  39. 39. 39 Methods Strategy Checklist ✓ VALIDITY ✓ TOOLBOX PEOPLE ✓ We agree on issues of methodology and research validity. We draw from a range of methods, choosing the right solution for problem at hand. Our staff has the expertise required to deliver rigorous and high quality work. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  40. 40. 40 Process Strategy Checklist TIME USERS ✓ Project plans include a UX phase. ✓ User perspective is represented and known. IMPACT ✓ Ideas generated through the UX design process have visible impact. LEARNING✓ Evaluation and iteration happens. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX
  41. 41. 41 Business Strategy Checklist BUY-IN ✓ Executive and stakeholder support is strong. MONEY✓ UX budgets are stable and nonnegotiable. METRICS✓ Metrics and benchmarks are defined. Results are measured. EVIDENCE ✓ Evidence-based decisions are the norm. User Experience Strategy Overview, Eva Kaniasty/Red Pill UX

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