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© 2013 copyright TEMATYS SARL, All rights reserved
Reports - Market Research – Strategy – Technology Transfer
Optics – Pho...
© 2013 copyright TEMATYS SARL, All rights reserved
The Global Photonics Market
2
TEMATYS > Technologies et applications
0
...
© 2013 copyright TEMATYS SARL, All rights reserved
Photonic Technologies & Functions
3
TEMATYS > Technologies et applicati...
© 2013 copyright TEMATYS SARL, All rights reserved
Photonic Application Markets: almost every high-tech
devices contain at...
© 2013 copyright TEMATYS SARL, All rights reserved
Why TEMATYS
5
TEMATYS > Technologies et applications
 Almost every hig...
© 2013 copyright TEMATYS SARL, All rights reserved
Our activity: make application markets take advantage of
Photonic techn...
© 2013 copyright TEMATYS SARL, All rights reserved
 What they want:
 Study their markets and elaborate strategies for de...
© 2013 copyright TEMATYS SARL, All rights reserved
Reports
• Market research
• Technological benchmark
• Prospective studi...
© 2013 copyright TEMATYS SARL, All rights reserved
Photonics in Federal European FP7
R&D Program (2013)
Publications (http...
© 2013 copyright TEMATYS SARL, All rights reserved
References
TEMATYS > References
10
© 2013 copyright TEMATYS SARL, All rights reserved
Contact
Presentation TEMATYS > contact
11
Tell us your needs and object...
© 2013 copyright TEMATYS SARL, All rights reserved
Focus on services for Academics
TEMATYS > Focus on services for Academi...
© 2013 copyright TEMATYS SARL, All rights reserved
R&D results exploitation
TEMATYS > Focus on services for Academics
13
R...
© 2013 copyright TEMATYS SARL, All rights reserved
Focus on services for start-ups
TEMATYS > Focus on services for start-u...
© 2013 copyright TEMATYS SARL, All rights reserved
Business plan
Focus on services for start-ups
TEMATYS > Focus on servic...
© 2013 copyright TEMATYS SARL, All rights reserved
In search on new business opportunities
Focus on diversification
TEMATY...
© 2013 copyright TEMATYS SARL, All rights reserved
Focus on marketing & strategy training
TEMATYS > Focus on marketing & s...
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Présentation tematys 24avril2014 gb v1

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Présentation tematys 24avril2014 gb v1

  1. 1. © 2013 copyright TEMATYS SARL, All rights reserved Reports - Market Research – Strategy – Technology Transfer Optics – Photonics – Sensors – Material Engineering 1
  2. 2. © 2013 copyright TEMATYS SARL, All rights reserved The Global Photonics Market 2 TEMATYS > Technologies et applications 0 100 200 300 400 500 600 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Image sensors & I/O devices LASER Light sources Optical Fiber Communications LED & Lighting Photovoltaics Precision optical / componants / lenses Optical storage Flat Panel Displays total B$ Source : OITDA, OIA, OIDA, TEMATYS 2013
  3. 3. © 2013 copyright TEMATYS SARL, All rights reserved Photonic Technologies & Functions 3 TEMATYS > Technologies et applications Types of Photonic Systems Sensing & imaging systems Communi- cation systems Screens, displays, projectors, … LED, OLED, lamp systems Photovoltaic systems Laser & production systems Photonic Functions Acquiring information Transmitting information Delivering information Light providing Energy providing Manufac- turing Examples
  4. 4. © 2013 copyright TEMATYS SARL, All rights reserved Photonic Application Markets: almost every high-tech devices contain at least one photonic component 4 TEMATYS > Technologies et applications Life Medical Healthcare Industrial Materials manufacturers Biology & Life science Large machine man. Sea and agriculture Robotics & process control Environment BtoB Electronics Harsh Defense Agri-agro food and beverages Security Chemistry Aeronautics Fine chemistry & pharm Space Logistics Naval Consumer Automotive Oil & Gas Media production Printing (including 3D) & publishing Infrastructure Telecoms & data networks White & Brown Goods Computering, mobile & wearable devices Power Water Recreation, Tourism & leisure Land Transport Science Large instruments Construction Lab. Instruments Training & education
  5. 5. © 2013 copyright TEMATYS SARL, All rights reserved Why TEMATYS 5 TEMATYS > Technologies et applications  Almost every high-tech devices contain at least one photonic component  Photonics is a major key enabling technology for the emergence of most new "smart" systems  Most often, a photonic technology can lead to different applications and markets  User-needs can often be met by several Photonic technologies. The knowledge of the state of the art in terms of use and ability of each photonic technique is necessary to find the most effective solutions TEMATYS is independent. Our team of highly qualified consultants is committed to provide a very comprehensive understanding on trends, markets and use of photonic technologies and their applications.
  6. 6. © 2013 copyright TEMATYS SARL, All rights reserved Our activity: make application markets take advantage of Photonic technologies 6 TEMATYS > Technologies et applications Our clients Companies Start-ups Research centers Universities Public institutions Technology Sourcing & Assessment Strategy & Market Entry Application Markets - Sensing & acquiring information - Transmitting information - Displaying & Delivering information - Lighting - Energy providing - Processing Photonic technologies
  7. 7. © 2013 copyright TEMATYS SARL, All rights reserved  What they want:  Study their markets and elaborate strategies for developing and selling innovative technological products  Detect, benchmark and assess new technologies that could increase their competitiveness on their markets (life science, defense, aerospace …) Our clients TEMATYS > Our clients 7 Companies & start-ups Research centers & Universities Public institutions & Clusters
  8. 8. © 2013 copyright TEMATYS SARL, All rights reserved Reports • Market research • Technological benchmark • Prospective studies Market studies & Strategy • Market studies • Market entry strategy & roadmaps • Diversification • Pre-commercial prospection Technology transfer & Research valorization • Marketing and exploitation of Research results • Collaborative research consortium set-up • Technology transfer strategy Product features definition • User needs – Market Requirements Documents (MRD) • Product Requirements Documents (PRD) • Feasibility studies • Sourcing & technology assessment Services 8 TEMATYS > Services
  9. 9. © 2013 copyright TEMATYS SARL, All rights reserved Photonics in Federal European FP7 R&D Program (2013) Publications (http://Publications.tematys.fr) TEMATYS > Publications 9 Biophotonics Market, technologies and Markets Analysis (2013) Terahertz Components & Systems, Technology and Market Trends (2013)
  10. 10. © 2013 copyright TEMATYS SARL, All rights reserved References TEMATYS > References 10
  11. 11. © 2013 copyright TEMATYS SARL, All rights reserved Contact Presentation TEMATYS > contact 11 Tell us your needs and objectives 6, cité de Trévise 75009 PARIS - FRANCE Tel : +33 6 74 64 52 21 - www.tematys.com Benoît d'Humières, Partner Strategy consulting, Administrative management bdhumieres@tematys.com +33 6 74 64 52 21 Jacques Cochard, Partner Technology transfer & Research valorization jcochard@tematys.com +33 6 89 37 57 88 Thierry Robin, Partner Product features definition trobin@tematys.com + 33 6 48 08 63 32
  12. 12. © 2013 copyright TEMATYS SARL, All rights reserved Focus on services for Academics TEMATYS > Focus on services for Academics 12 Contact Management R&D Programs IP Academic or Corporate R&D Center Manager (> 200 p) •Lean management for R&D infrastructure •Benchmark with other R&D sites •R&D benchmark •R&D roadmap & strategic partnership •Evaluation of Patent portfolio •Patent strategic roadmap Lab Manager (> 50 p) •Business Model analysis for lowering the cost of ownership of scientific assets •Screening of Business Potential from Research Results •Licensing of Patents Team leader (> 10 p) •Marketing studies / communication of technological assets •Fund raising for Spin-offs (Private equity) •Business Plans drawings •Project build-up •Identification of Business diversification
  13. 13. © 2013 copyright TEMATYS SARL, All rights reserved R&D results exploitation TEMATYS > Focus on services for Academics 13 R&D Strategy Background: - Ongoing research with interesting results. - Questions about future applications. Objectives: - Guide the research work toward the foreseen applica- tions - Prepare the results to make them attractive and show that they meet the needs of end-users Market study Background: A patent has been filed or granted Objectives: collect and analyse data for being able to evaluate: - the value of the patent - The best applica- tion markets for a licensing or exploi- tation operation Licensee prospection Background: A patent has been granted and the market study has been done Objectives: - Find and convince companies to license the new technology through a research contract or a collaborative project Collaborative project Background: Setting up of a collaborative project (H2020, ANR, FUI…) Objectives: Have a SME partner able to: - Study the end-users needs with well-tried methods - lead the exploita- tion wok package of a R&D project
  14. 14. © 2013 copyright TEMATYS SARL, All rights reserved Focus on services for start-ups TEMATYS > Focus on services for start-ups 14 Company Building Customer Creation Customer Validation Customer Discovery Pivot Search Execute The Customer Development process (Steve Blank, Stanford Univ.) Market study Product features definition (MRD + PRD) Market entry strategy Pre-commercial prospection
  15. 15. © 2013 copyright TEMATYS SARL, All rights reserved Business plan Focus on services for start-ups TEMATYS > Focus on services for start-ups 15 The more convincing business plans contain the MRD and a market entry strategy
  16. 16. © 2013 copyright TEMATYS SARL, All rights reserved In search on new business opportunities Focus on diversification TEMATYS > Focus on diversification 16 Objective Added value Offensive diversification either by adapting the existing product to a new market or by developping a new product for the existing market Defensive Diversification when facing the risk of market contraction, or when current product seems to provide no further opportunities for growth In search on a new business model from a "high-tech custom product designer" to "a owned commercial product provider" • Review and update of the growth strategy • Business plan • Understanding of end-user markets and trends • MRD & PRD of new and existing products • Investigation of new markets • Market entry strategy and roadmaps • Introduction to the specific marketing methods applicable to high-tech BtoB technologies • Competitive intelligence and benchmark • Market monitoring methods • Qualified networks and contacts • Pre-commercial prospection • Identification of target companies to be acquired
  17. 17. © 2013 copyright TEMATYS SARL, All rights reserved Focus on marketing & strategy training TEMATYS > Focus on marketing & strategy training A training course for you and your team Learn marketing tools for understanding your markets and specify your products Our tools are specifically adapted to personnel with a scientific or a technical background Some managers want to decide by themselves! Refine your business model The Business model canva Understand your market Managing marketing interviews Evaluate the value of your product - The Value matrix Adapt your product to the customer needs Market requirements document or functionnal specifications

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