Holistic Universal Booking System
- Proposal for travel agencies
and travel suppliers -
Benoit Germaneau 3 May 2009
To share the sales channels between the products lines.
To develop the cross-selling between the products lines.
Beyond the selling, the booking.
A single point of contact for the customers, but multiple
A hub between the product lines and the sales
Each product line has its own sales channels
Each product line has its own customer database
Many websites to book different products (with the
same look & feel to lure the customers)
No cross-selling across the sales channels
No online booking via partners or consolidators
The Holistic Universal Booking System
The sales channels are shared by the product lines
One customer database shared by the product lines
One website to book all the products
(with several look & feels, affiliates, white labels)
Cross-selling accross the sales channels
Online booking via partners and consolidators
The encounter between...
... THE SALES CHANNELS AND THE PRODUCTS LINES
Sales Channels Products Lines
Call Centre Packages
Travel Agent Cruises
Travel Agencies Cars