Since Google, IBM und SAP use Design Thinking, their digital products have remarkably improved. Meanwhile this tool is also used for the strategic foundation itself. This talk illuminates the increasingly relevant Design Sprint method from Google in comparison with the variants from IBM and SAP and how they can be used. #DesignSprint, #Strategy

1. STRATEGY DESIGN SPRINT
IA CONFERENCE, BERLIN
JUNE 4TH, 2016
@BENNOLOEWENBERG

2. AUTOMATIC DOORS
Photo: @BennoLoewenberg

3. Video: @BennoLoewenberg
AUTOMATIC DOORS

4. BAKEROLL PRISON
Photo: @BennoLoewenberg

5. BAKEROLL PRISON
Photo: @BennoLoewenberg

6. GAMIFICATION ?
Photo: @BennoLoewenberg

7. TEST LAB ?
Photo: @BennoLoewenberg

8. @BennoLoewenberg
PRODUCT MARKET FIT ?
These “solutions” are bad ideas perfectly executed.

9. LAUNCHIDEA
BUILD
LEARN
1 3
4
2Here it costs
more time & money
Graphic: @BennoLoewenberg

10. “ANGLED”
UNDERSTAND IDEATION
DEFINE PROTOTYPING
EVALUATION
Graphic: @BennoLoewenberg (aft. SAP)

11. LAUNCHIDEA
BUILD
LEARN
THINKING
1 3
4
2
Graphic: @BennoLoewenberg

12. LAUNCHIDEA
BUILD
LEARN
AGILE
1 3
4
2
Graphic: @BennoLoewenberg

13. “ROUND”
HILLS ≈ MVP
Graphic: @BennoLoewenberg (aft. IBM)

14. LAUNCHIDEA
BUILD
LEARN
LEAN
1 3
4
2
Graphic: @BennoLoewenberg

15. LAUNCHIDEA
BUILD
LEARN
1 3
4
2
Graphic: @BennoLoewenberg

16. “ANGLED-ROUNDish”
UNDERSTAND IDEATIONDEFINE PROTOTYPE VALIDATE
Graphic: @BennoLoewenberg

17. LAUNCHIDEA
BUILD
LEARN
3
2
SPRINT
1
4
Graphic: @BennoLoewenberg (aft. GV)

18. @BennoLoewenberg
SPRINT

19. TIMEFRAME
Photo: @BennoLoewenberg

20. STRUCTURE
Graphic: @jakek

21. RESULTS
Photo: @BennoLoewenberg

22. TOOLS
Graphic: @jakek
Theexerciseworksbestwhenyousketchseveralvariationsofthesameidea.Takea
favoritepiecefromyourideassheetandaskyourself,“Whatwouldbeanothergood
waytodothis?”Keepgoinguntilyoucan’tthinkofanymorevariations,thenlookback
atyourideassheet,chooseanewidea,andstartriffngonitinstead.

23. TEAM
& SPACE
Photo: @BennoLoewenberg (in “The Garage” at Google)

24. @BennoLoewenberg
1. UNDERSTAND
Shared knowledge and shared brain
View from/illustrate all angles
Mapping the problem space

25. @BennoLoewenberg
Individual work
Focus and strategy
Not the 1st ready, but many ideas
2. SKETCH

26. @BennoLoewenberg
Collaboratively surfacing the best ideas
Narrowing down to what makes sense
Building consensus on solutions
3. DECIDE

27. @BennoLoewenberg
Gaining knowledge earlier on what has potential
Rapid Prototyping to test ideas before investing
a ton of time, money, or resources
Real Enough-Experience
4. PROTOTYPE

28. @BennoLoewenberg
Most important part of a sprint
Answer the hardest question:
“How good is this idea actually ?”
Immediate feedback from potential users
5. VALIDATE

29. STRATEGY FOCUS
Photo: @BennoLoewenberg (#IAK16 method cards)

30. @BennoLoewenberg
CHALLENGE STATEMENT
at the beginning of the sprint:
We will redesign {what}
to improve the experience {for whom}
because they value {why}
later during the sprint:
by {taking what action}

31. EXECUTION TIMELINE
Graphic: @BenoLoewenberg (aft. @kaihaley)
NOW SHORT MID and LONG TERM
WHAT IS POSSIBLE ?

32. @BennoLoewenberg
CANVASES & MAPS
e. g.
Strategy Canvas & Value Proposition Canvas
for Blue Ocean
Business Model Canvas & Business Origami
for Organisational Prototyping

33. PREPARATION
Graphic: @BennoLoewenberg (aft. @mpowel85)
BEFORE SPRINT AFT.
WORK
TIME

34. @BennoLoewenberg
FLEXIBLE FRAMEWORK
Tailored to each task and team
On the fly-adjustments by Sprint Master
Method toolbox, no rigit corset/cookie cutter

35. @BennoLoewenberg
NO GUESSWORK …
Photo: @BennoLoewenberg

36. @BennoLoewenberg
… BUT THINKING & TESTING
Photo: @BennoLoewenberg (prototyping an elevator cabin)

37. @BennoLoewenberg
BENEFIT
Ensuring that customer needs have been identified
and looked at from different angles
Several solutions validated in a very short duration
in an early stage & with real users
Clear vision of the actual customer acceptance
before execution/production

38. @BennoLoewenberg
NO ROCKET SCIENCE …
Photo: @BennoLoewenberg (in a real spacesuit at ESA)

39. @BennoLoewenberg
… BUT A PRACTICAL SHORTCUT
Photo: @BennoLoewenberg

40. BENNO LOEWENBERG
LINKEDIN / XING / TWITTER