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Bennett Frazier - Design Process Example

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My logo design process for a class project, working from the moodboarding stage all the way to production, environmental graphics, trade exhibit design, and more! I hope you enjoy and you can take something away from my design process!

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Bennett Frazier - Design Process Example

  1. 1. DESIGN PROCESS by Bennett Frazier
  2. 2. DESIGN BRIEF •  Heritage Lighting Gallery is located in downtown Cedarburg, WI •  Sell antique lights both online* and in-store, as well as repairs and additional services •  Goal intended to draw in more customers from the excitement of a new identity as well –  Plus, showing that Heritage has more to offer than just lights, since they also provide services and repair. *Especially note online
  3. 3. DESIGN MOODBOARD
  4. 4. LOGO SKETCHES
  5. 5. LOGO SKETCHES 2
  6. 6. VECTOR LOGO - Logotype
  7. 7. VECTOR LOGO - Wordmark
  8. 8. VECTOR LOGO - Glyph
  9. 9. VECTOR LOGO - Alphaglyph
  10. 10. VECTOR LOGO - Heraldic
  11. 11. LETTERHEAD
  12. 12. LOGO STANDARDS GUIDE
  13. 13. LOGO STANDARDS GUIDE (CONT.)
  14. 14. ENVIRONMENTAL GRAPHICS
  15. 15. ENVIRONMENTAL GRAPHICS - 2
  16. 16. ENVIRONMENTAL GRAPHICS - 3
  17. 17. TRADE EXHIBIT SKETCHES - FRONT
  18. 18. TRADE EXHIBIT SKETCHES - TOP
  19. 19. TRADE EXHIBIT – MOODBOARD
  20. 20. TRADE EXHIBIT – IN PRODUCTION
  21. 21. TRADE EXHIBIT – FINAL PRODUCT
  22. 22. TRADE EXHIBIT – FINAL MOCKUP
  23. 23. TRADE EXHIBIT DESIGN HOURS •  1.5 hours finding examples, 1 hour sketching •  2.5 hr digital + 2.5 hr shopping/finding materials PRODUCTION •  TUES: 8 - 11am, 3-6:30pm, 7:30-4:30am (15.5 hr) •  WED: 4:00-6:00pm, 8:00-11:30pm (5.5 hr) •  Creating Design Keynote: 1- 5:15 am (4 ¼ hr) TOTAL TIME: 32.75 hours
  24. 24. EXTRA – WEB SITE

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