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Better Insights from Your Master Data - Graph Database LA Meetup

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Master Data Management, is a practice that involves discovering, cleaning, housing, and governing data. Data architects for enterprises require a data model that offers ad hoc, variable, and flexible structures as business needs are constantly changing.

We'll be discussing the benefits of using the Neo4j graph database for Master Data Management including the flexible schema free data model, concepts of layering in data, keeping your data current and flowing and then the benefits of connected data analytics and real-time recommendations that can result.

An overview of MDM with Neo4j https://www.graphgrid.com/graph-advantage-master-data-management/

The demo portion of the presentation is here: https://youtu.be/_GnDiwngnXk

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Better Insights from Your Master Data - Graph Database LA Meetup

  1. 1. Better Insights
 from Your Master Data March 22, 2016 Benjamin Nussbaum 
 @bennussbaum www.graphgrid.com | www.atomrain.com
  2. 2. Introduction Benjamin Nussbaum 20 years of Technology Innovation.
 Software architecture | Database design | Server infrastructure
 President & CTO of AtomRain,
 one of the world’s leading NEO4J Solution Partners 
 and makers of GraphGrid. a platform by
  3. 3. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  4. 4. Master Data Management For customer interests, product lines, store locations, org charts… For white papers, visit neo4j.com/use-cases/
  5. 5. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  6. 6. A Graph Records a New Kind of Data Semantic Web
 and 
 Knowledge Graphs Enterprises Systems
 and 
 Business Transactions For Business Operations ▪ Business Systems
 generate data. 
 ▪ Data about Business
 Orders, purchases, invoices,
 customer interactions…
 ▪ Static System of Record 
 Standard data; change requires
 re-programming.
 CRM
 System Product Catalog Invoice
 System ▪ Connected Customers & Smart Things
 generate data.
 ▪ Data about Real-World 
 Concepts, people, places, things,
 and their relationships.
 ▪ Dynamic Graph of Knowledge
 Discovers and learns from changing
 data– no re-programming. 
 For Connected Experiences
  7. 7. A “Node”
 in the graph HOTEL ROOM PERSON A Graph Models
 Real-World People, Places, and Things Solution Partner
  8. 8. An “Edge”
 in the graph Prefers HOTEL ROOM PERSON HasAvailable A Graph Models
 Real-Time Relationships Solution Partner
  9. 9. Prefers HOTEL ROOM PERSON “Properties”
 in the Graph lastStayed: 2-10-2015 Name: Hilton Hotel Name: Jane Smith Number: 315 HasAvailable A Graph Stores and Updates Data
 about Each Thing and its Relationships Solution Partner
  10. 10. Graph Queries
 Start with one “entity” and traverse the graph 
 to discover linked people, places, or things Query for a Graph MATCH (boss)-[:MANAGES*0..3]->(sub), (sub)-[:MANAGES*1..3]->(report) WHERE boss.name = “John Doe” RETURN sub.name AS Subordinate, 
 count(report) AS Total NEO4J Cypher Language “Complex Join” in SQL Solution Partner
  11. 11. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  12. 12. Many Sources. Many Models.
 bringing it all together
  13. 13. One Individual John Jakob Smith
  14. 14. Two Financial Institutions Washington Mutual JP Morgan Chase
  15. 15. Multiple Accounts John has Checking and Saving Accounts at Washington Mutual John has an Investment Account at JP Morgan Chase
  16. 16. An Acquisition Occurs JP Morgan Chase Acquires Washington Mutual
  17. 17. Requiring the Merger of with
  18. 18. Imported Into Neo4j
  19. 19. Mastered Into Single Person
  20. 20. Demo
  21. 21. Today’s Meetup Agenda Better Insights for Your Master Data • What make graphs so good at MDM? Graph Basics • What is a graph database. • How a graph works. Graphs for Your Master Data • Why graphs are good at mastering data. • Getting your data sources into the graph. • Mastering your data in the graph. • Better insights with it all connected. Q&A
  22. 22. Q&A

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