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Benjamin Loos, brandbutler GmbH & Co. KG Köln: f-commerce; social shopping oder social flopping

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f-commerce: social shopping oder social flopping? Immer mehr Unternehmen stürzen sich in den sog. f-commerce und versuchen sich im Handel mit ihren Freunden. Wie sinnvoll ist ein Shop auf Facebook, nach welchen Regeln funktioniert er und warum sollte ein Kunde überhaupt in facebook kaufen wollen. Im Rahmen der Roadshow von Meet Magento beschäftigte sich Benjamin Loos, brandbutler GmbH & Co. KG Köln mit diesem Thema.

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Benjamin Loos, brandbutler GmbH & Co. KG Köln: f-commerce; social shopping oder social flopping

  1. 1. "Social Shopping oder Social Flopping?Wohin geht die Reise im sog. f-Commerce?“brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  2. 2. Sind wir den alle nur Trendhopper?brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  3. 3. Oxymoron „Ist eine rhetorische Figur, bei der eine Formulierung aus zwei gegensätzlichen, einander (scheinbar) widersprechenden oder sich gegenseitig ausschließenden Begriffen gebildet wird.“brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  4. 4. schwarzer Schneebrandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  5. 5. social commercebrandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  6. 6. social commerce = f-commerce?brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  7. 7. social commerce Unter social commerce (Empfehlungshandel) wird eine konkrete Ausprägung des elektronischen Handelns (bzw. Electronic Commerce) verstanden, bei der die aktive Beteiligung der Kunden und die persönliche Beziehung sowie die Kommunikation der Kunden untereinander im Vordergrund stehen.brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  8. 8. social commerce Ein anderes Beispiel sind social-commerce-Portale, auf denen Händler und Produkte bewertet werden können. Auf diese Weise wird anderen Nutzern Hilfestellung bei der Suche nach Produkten und Dienstleistungen gegeben. Erste Elemente von social-commerce-Portalen können schon seit mehreren Jahren im Bereich Online-Shopping wie bei ebay oder amazon gesehen werden.brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  9. 9. social commerce Darüber hinaus ist es auch ein Kennzeichen des social commerce, dass man selbst Produkte gestalten und über Shopsysteme in privaten Homepages vertreiben kann. Nahezu alle notwendigen Funktionen (wie z. B. Lagerhaltung, Produktion, Versand, Zahlungsabwicklung etc.) werden vom Anbieter übernommen und die Nutzer müssen lediglich die Motive und Art der Artikel selbst festlegen.brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  10. 10. f-commerce f-commmerce beschreibt eine weitere Möglichkeit des e-commerce. Es handelt sich dabei um e- commerce-Aktivitäten auf facebook.brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  11. 11. f-commerce f-commmerce beschreibt eine weitere Möglichkeit des e-commerce. Es handelt sich dabei um e- commerce-Aktivitäten auf facebook. Eventuell ist f-commerce social, eventuell will der Kunde das auch und ganz eventuell wird man damit auch Geld verdienen können und nicht seine „Freunde“ vertreiben;-)brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  12. 12. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  13. 13. Drei Hardfacts warum ein Kunde in Ihrem Shopkauft:brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  14. 14. Preis Marke Produktbrandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  15. 15. Einige Softfacts warum Kunde in Ihrem Shopkauft:brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  16. 16. Trust Trend Usability Bequemlichkeit Payment ... ∞brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  17. 17. Die (R)evolution des e-commerce?brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  18. 18. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  19. 19. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  20. 20. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  21. 21. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  22. 22. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  23. 23. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  24. 24. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  25. 25. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  26. 26. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  27. 27. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  28. 28. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  29. 29. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  30. 30. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  31. 31. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  32. 32. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  33. 33. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  34. 34. brandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  
  35. 35. Vielen Dank für Ihre Aufmerksamkeit! brandbutler GmbH & Co. KG Lindenstraße 14 50674 Köln +49 (0) 221 - 92 42 82 55 +49 (0) 221 - 92 42 82 59 www.brandbutler.de info@brandbutler.de www.facebook.com/benni.loos www.facebook.com/benni.meetmyfriends www.xing.com/profile/Benjamin_Loos www.twitter.com/BenniLoosbrandbutler  GmbH  &  Co.  KG  -­‐  Lindenstraße  14  -­‐  50674  Köln  -­‐  www.brandbutler.de  -­‐  info@brandbutler.de  

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