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The Life-Changing Magic of a Good Workshop

At their best, a design workshop ignites creativity and collaboration. Designers are empowered :muscle:, stakeholders are psyched :raised_hands:, teams are aligned :handshake:, and design projects can take a big leap forward. At their worst, workshops are just really long meetings.

The keys to a triumphant workshop are both tactical (which exercises work best for which groups, how do we capture all the ideas) and philosophical (why are we here? why do we want to work in this way?). 

Leading design workshops is a vital skill, but it often isn’t taught in design programs or formalized in the workplace. In this talk, you will learn how we run workshops, and why I’m so passionate about them as a means to inspire and align. Be prepared to leave the session with an actionable blueprint to run your own workshop tomorrow!

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The Life-Changing Magic of a Good Workshop

  1. 1. FriOct18/9:30am WHAT TIME IS IT? BenjaminShown WHO’S TALKING? DesignDirector+ PartneratBlinkUX WHAT’S HIS GIG? @benkshown INSTAGRAM/TWITTER/LINKEDIN andTipsforthe BestWorkshopEver ofaGoodWorkshop Philosophies,Strategies, TheLife-ChangingMagic
  2. 2. LAND ACKNOWLEDGMENT WWW.REALRENTDUWAMISH.ORG Duwamish
  3. 3. native-land.ca
  4. 4. GOOD MORNING! MY NAME IS
  5. 5. I’m a design director, graphic designer, husband, dad, tall guy, Hoosier, Bay Stater, conference speaker. WHO AM I?
  6. 6. MY TALK IS ABOUT Thelife-changing magicofagood designworkshop
  7. 7. MY TALK IS ABOUT Philosophies, strategies,andtips forthebest workshopever
  8. 8. 1. FortWayne,Indiana
  9. 9. St.Louis,Missouri Boston,Massachusetts Washington,DistrictofColumbia NorthAdams,Massachusetts Leiden,Holland 2. 3. 4. 5. 6.
  10. 10. 7. UniversityofWashington Seattle,WA
  11. 11. 8. MuseumofPopCulture Seattle,WA
  12. 12. 9. MicrosoftEnvisioning Redmond,WA
  13. 13. 10. Tectonic Seattle,WA
  14. 14. 11. BlinkUX Cambridge,MA
  15. 15. BlinkSanFrancisco BlinkSanDiego
  16. 16. BlinkSeattleHQ
  17. 17. Design working session User journey brainstorm Naming workshop User research workshop Design kickoff workshop UX alignment workshop Product roadmap brainstorm Strategy workshop Design critique
  18. 18. Design working session User journey brainstorm Naming workshop User research workshop Design kickoff workshop UX alignment workshop Product roadmap brainstorm Strategy workshop Design critique
  19. 19. Toalignschedulesand setupmeetings. WHY HAVE A DESIGN WORKSHOP?
  20. 20. Toalignschedulesand setupmeetings. WHY HAVE A DESIGN WORKSHOP?
  21. 21. WHY HAVE A DESIGN WORKSHOP? Toprovideyourboss asoapboxtopresent theirideas.
  22. 22. WHY HAVE A DESIGN WORKSHOP? Toprovideyourboss asoapboxtopresent theirideas.
  23. 23. WHY HAVE A DESIGN WORKSHOP? Togetspecificon potentialsolutions.
  24. 24. WHY HAVE A DESIGN WORKSHOP? Togetspecificon potentialsolutions.
  25. 25. WHY HAVE A DESIGN WORKSHOP? Toarriveatclear directionfortheproject.
  26. 26. WHY HAVE A DESIGN WORKSHOP? Toarriveatclear directionfortheproject.
  27. 27. WHY HAVE A DESIGN WORKSHOP? Toprovideyourbossasoapboxtopresenttheirideas. Toalignschedulesandsetupmeetings. Togetspecificonpotentialsolutions. Toarriveatacleardirectionfortheproject.
  28. 28. WHY HAVE A DESIGN WORKSHOP? Surfacelotsofideas, perspectives,issues, concerns,andplotholes. 1 4
  29. 29. WHY HAVE A DESIGN WORKSHOP? Movepastexpected directionsandtrendy solutions. 2 4
  30. 30. WHY HAVE A DESIGN WORKSHOP? Empowerpeoplewho arenottypicallypartof thecreativeprocess. 3 4
  31. 31. WHY HAVE A DESIGN WORKSHOP? Begintoestablishtrust andcamaraderie. 4 4
  32. 32. Surfacelotsofideas,perspectives, issues,concerns,andplotholes. Empowerpeoplewhoarenottypically partofthecreativeprocess. Movepastexpecteddirectionsandtrendy solutions. Begintoestablishtrustandcamaraderie. WHY HAVE A DESIGN WORKSHOP? 4. 3. 2. 1.
  33. 33. SIX KEY ACTIVITIES TO A GREAT DESIGN WORKSHOP 1. SpeakYourMind 2. Continuums 3. PriorityCircles 4. DesignAudit 5. Keywords 6. InspirationalImages
  34. 34. SpeakYourMind
  35. 35. 1. WHATDOES SUCCESSLOOK LIKE? 2. WHAT’SAHERO QUOTEFROM ACUSTOMER/ USER? 3. AGLOWING REVIEWOF YOURFUTURE PRODUCT
  36. 36. 4. REDFLAGS/ OFFLIMITS 5. WHATDON’T WEKNOW? 6. WHAT’S THEWORST THATCOULD HAPPEN?
  37. 37. Continuums
  38. 38. RICH/LUSH DESKTOP OPEN/AIRY MOBILE
  39. 39. LEAN FORWARD EDUCATIONAL LEAN BACK INSPIRATIONAL UNIVERSAL SERIOUS PERSONALIZED PLAYFUL
  40. 40. LITERAL EVOLUTIONARY ABSTRACT REVOLUTIONARY
  41. 41. Scientific Creative Generalists Specialists Playful Serious Evolutionary Revolutionary Differentiated Familiar Type Imagery Consumer Enterprise Emotional Informational Safe Provocative Continuums
  42. 42. PriorityCircles
  43. 43. MUST HAVE NICE TO HAVE OUT OF SCOPE
  44. 44. MUST HAVE NICE TO HAVE OUT OF SCOPE
  45. 45. Create the next-gen vision Develop a common design language A demo-able experience, no need to fake product for marketing A common Taxonomy across products and functionality Product does not hinder but accelerates what customer needs MUST HAVE NICE TO HAVE OUT OF SCOPE Designtheproductso usersunderstand Empowerengineeringtobe useranddesign-centric Designforaconsumer, notjusttheadmin Deliverbest-in-classproduct experiencesforeachvertical Salesmotionsareeasierand don'trequirehightouch-points Pivotawayfromsurvey-centric everything Adesignlanguagetoclearlyconvey our3rdpartymethodology PriorityCircles
  46. 46. DesignAudit
  47. 47. Keywords
  48. 48. InspirationalImages
  49. 49. More Moodboard Examples…
  50. 50. Pacific Snappy Resilient Precise Durable MOODBOARD 16 STIBO SYSTEMS / DESIGN REVIEW #3 BLINK
  51. 51. Ledger MOODBOARD Snappy Resilient Precise Durable 17 STIBO SYSTEMS / DESIGN REVIEW #3 BLINK
  52. 52. Mason MOODBOARD Snappy Resilient Precise Durable 18 STIBO SYSTEMS / DESIGN REVIEW #3 BLINK
  53. 53. Instrument MOODBOARD Snappy Resilient Precise Durable 19 STIBO SYSTEMS / DESIGN REVIEW #3 BLINK
  54. 54. YOU ARE HERE 4HBO VISION FLAGSHIP MAGNETIC CINEMATIC CURATED CRAFTED BOLD CONFIDENT PREMIUM WORKSHOP RECAP
  55. 55. 4HBO VISION FLAGSHIP MAGNETIC CINEMATIC CURATED CRAFTED BOLD CONFIDENT PREMIUM WORKSHOP RECAP
  56. 56. 4HBO VISION FLAGSHIP MAGNETIC CINEMATIC CURATED CRAFTED BOLD CONFIDENT PREMIUM WORKSHOP RECAP
  57. 57. CLEAN ROBUST CREDIBLETOM COLLINS 22AWS + TECTONIC KEYWORDS + MOODBOARDS
  58. 58. 10/16/2014 7–9 P Storefront for Art and Architecture in New York City ENGAGING APPROACHABLE BOLDPALOMA 03 No. E–Z better materials bring better business 25AWS + TECTONIC KEYWORDS + MOODBOARDS
  59. 59. APPROACHABLE CLEAN CREDIBLE BOLDMANHATTAN 24AWS + TECTONIC KEYWORDS + MOODBOARDS
  60. 60. ENGAGING VIBRANT CLEANMEZCAL NEAT 23AWS + TECTONIC KEYWORDS + MOODBOARDS
  61. 61. Trust+camaraderie1.
  62. 62. Trust+camaraderie1. Sweatthesmallthings2.
  63. 63. Trust+camaraderie1. Sweatthesmallthings2. Revisit+refer3.
  64. 64. I’d love to get my hands on some of those workshop assets. ARE YOU THINKING
  65. 65. I’d love to get my hands on some of those workshop assets. ARE YOU THINKING benjamink.com/workshop
  66. 66. 7SpeakYourMind 12Continuums 150Keywords 8.5×11 / speakyourmind.pdf 11×17 / continuums.pdf 8.5×11 / keywords.pdf 1. WHATDOES SUCCESSLOOK LIKE? Accessible Authentic Adorable Bare-bones Alluring Blunt Ambitious Brawny Artful Bright Austere Brilliant RICH/LUSH DESKTOP OPEN/AIRY MOBILE benjamink.com/workshop
  67. 67. BenjaminShown DESIGN DIRECTOR + PARTNER benjamink.com WWW @benkshown INSTAGRAM/TWITTER/LINKEDIN BlinkUX UX RESEARCH + DESIGN blinkux.com WWW @blink_ux INSTAGRAM/TWITTER/LINKEDIN

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