Why, and how to translate your research for a non-academic audience. Aimed at post doc researchers at La Trobe University thinking about a public profile. References tools only available to La Trobe staff.
$770m total revenue in 2017 - (tax would be $230 million) $73 million in research revenue
Where do you find your audience.
MOBILE AUDIENCE – they do not have to stay there… you need to make them stay by giving them something they need.
What’s your story? - From LTU media team. Describe the general issue or situation, at it’s most basic level? What’s new here that has not been done before? What’s your role, explain you discovery? What are the result’s what’s the significance?
Twitter, blog, internal news item, yammer, press release, write a paper, The Conversation, Open access $$, Podcast, Do Media, Make a Video, infographic, Wikipedia, Poem, Interpretive dance Wiki map Guru is Dr Thomas Shaffee - T.Shafee@latrobe.edu.au
https://en.wikipedia.org/wiki/List_of_most_popular_websites - La Trobe is one of the most Wikipedia-engaged university in Australia, https://theconversation.com/institutions/la-trobe-university-842
DO Podcast last – What benefits does it have? – Use Tschin finding me as an example. ACTIVITY – Who has used these, and how did it go?
It can be difficult to captivatingly share good scientific thinking as well as scientifically accurate information. Krulwich and Olson believe scientists must rise to that challenge using metaphor and story telling. WIKIPEDIA on Science Communication
Stories mater, they are the ladder of abstraction with a human face.
Show the application, the papers, the interviews, the rewrites, the videos, the editing, the B-roll
The application. – two pages, lots of data, some papers and some achievements. What’s missing? --- all the translation work. The interview – asking the human questions. What did you actually do? Who benefits. What did it take to get those real world impacts What were the frustrations along the way.
Level D academic - Impact and Engagement -
Scholarly Activity Guidelines.
• Take up of research by industry or community
• Local or state media coverage related to disseminating one’s own research to the broader
• Other forms of research communication and dissemination of research, such as industry
publications, public news sites, blogs, developing an active social media profile, or professional
websites, demonstrating quality of engagement.
• Data about impact/effectiveness of your research on practice
*Impact refers to the contribution that research makes to the economy, society, environment or
culture, beyond the contribution to academic research.
*Engagement refers to the interaction between researchers and research end-users outside of
academia (community, industry, the arts, business, government and cultural organisations – CAIBGC),
for the mutually beneficial transfer of knowledge, technologies, methods or resources.
Total revenue 2017 $770m
LTU Income Research income Tax we didn't pay
Who are we translating for?
In your field
MAKE A VIDEO
Dr Andrea Simpson
‘on deaf ears’
Stories are 10 times more memorable than facts. Ironically.
2019 Excellence in Health Research & Translation Awards
HOW TO FIND THE door into your RESEARCH
FOR THE MOST PEOPLE
Because of my ________ into _________ , people who ________will be ______________ . Leading to ____ ______
Action Problem focus Outcome Benefit
Research Mole blindness Eat blind moles able to catch them easier
Gleaming detail | Story GPS | Stories about People | Let me in | the Ah Ha moment | Include
Analytics request to
From media team
La Trobe via Isentia
“not everything that can be counted counts, and not everything that counts can be counted.”
William Bruce Cameron, 1963
1: Do translational activities that you enjoy
2: Plan your activities (GAMPER, GRID)
3: Use metaphor and storytelling
4: Let your passion out… it’s contagious
5: Evaluate, Review, repeat
Links and resources
PODCAST + TWITTER = Lingthusiasm - https://lingthusiasm.com/
A podcast that's enthusiastic about linguistics by Gretchen
McCulloch and Lauren Gawne. Make your boring commute or
chores feel like a lively, nerdy, chat.
WIKIPEDIA - https://intranet.latrobe.edu.au/know-our-
Infographic + Video = http://semrc.blogs.latrobe.edu.au/10-
All the workshops