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15 facts you should know about Search

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2.3 million searches per second only on Google! (Expandedramblings)
On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads
The first 5 organic results account for 67.60% of all the clicks (MOZ)
Running a PPC and SEO campaign at the same time can drive to an increase in profits up to 27% according to a BrightOak study
Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO (MarketingProfs)

Published in: Marketing
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15 facts you should know about Search

  1. 1. 15 facts Search be n jami n dubuc .c om
  2. 2. 89% of consumers start their buying process with a search engine Biznologybe n jami n dubuc .c om
  3. 3. There is about 2.3 million Searches per second only on Google! Expandedramblingsbe n jami n dubuc .c om
  4. 4. Organic Search leads have a 14.6% close rate Compared to 1.7% for outbound marketing leads. HubSpotbe n jami n dubuc .c om
  5. 5. The first 5 organic results account for nearly 70% of all the clicks MOZbe n jami n dubuc .c om
  6. 6. Running a PPC and SEO campaign at the same time can increase your profits up to 27% BrightOakbe n jami n dubuc .c om
  7. 7. Nearly half of digital marketing budgets are spent on Search MarketingProfsbe n jami n dubuc .c om
  8. 8. U.S. spending on Search Will top $45 billion by 2019 MediaPostbe n jami n dubuc .c om
  9. 9. 75% of users ignore paid ads focusing on organic results ImForzabe n jami n dubuc .c om
  10. 10. 50% of consumers visit a store within a day after their local search on a smartphone DMPbe n jami n dubuc .c om
  11. 11. Hi there, I’m Ben. Follow me on Twitter to learn more about Search. https://twitter.com/DbBenj
  12. 12. 18% of local mobile searches lead to a sale within one day Googlebe n jami n dubuc .c om
  13. 13. 72% of worldwide marketers said content marketing was the most effective SEO tactic Ascend2be n jami n dubuc .c om
  14. 14. Google own 94% of the worldwide mobile search market share (December 2015) Netmarketsharebe n jami n dubuc .c om
  15. 15. 61% of consumers are more likely to contact a local business if they have a mobile friendly website Brightlocalbe n jami n dubuc .c om
  16. 16. On average, B2B influencers do 12 searches prior to visiting a specific website Googlebe n jami n dubuc .c om
  17. 17. 57% of B2B marketers say SEO has the biggest impact on lead generation NewsCredbe n jami n dubuc .c om
  18. 18. https://twitter.com/DbBenj Benjamin Dubuc SEO & digital marketing Consultant Follow me on Twitter

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