Benj ArriolaInternet Marketing Inc.
Google Tools                MadePartially      for SEOfor SEO            Not for             SEO    How you make    it wor...
Why Use SEO Tools?         Research                      WebProduction                    Analytics
How do we use SEO Tools?UI             API
Remember these when looking at the tools                MadePartially      for SEO            Researchfor SEO            N...
Google Tools for Research: KeywordsGoogle Adwords             Popular usage:Keyword Tool                 Obtaining Search ...
Google Tools for Research: KeywordsGoogle Adwords             Real value in many tools                           Popular u...
Google Tools for Research: KeywordsGoogle Adwords Keyword Tool  UI: https://adwords.google.com/select/KeywordToolExternal ...
Google Tools for Research: KeywordsGoogle Trends         Popular usage:Google Hot Searches     Comparing Search VolumesGoo...
Google Tools for Research: KeywordsGoogle Trends         Real value in many tools is                      Popular usage:Go...
Google Tools for Research: KeywordsGoogle Trends         Real value in many tools isGoogle Hot Searches   how you use it. ...
Google Tools for Research: KeywordsGoogle Trends  UI: http://www.google.com/trends/  API: https://github.com/suryasev/unof...
Google Tools for Research: News & BlogsNews  UI: http://news.google.com/  API: http://code.google.com/apis/newssearch/    ...
Google Tools for Research: NewsfeedsiGooglePopular usage:  Install a bunch of  useless gadgets.Real value in manytools is ...
Google Tools for Research: PartnersGooglePopular usage:   Search for whatever you are looking   for.Real value in many too...
Google Tools for Research: Competitors Google Popular usage:   Search for whatever you are   looking for. Real value in ma...
Google Tools for Research: Competitors DoubleClick Ad Planner Popular usage:   Gathering Demographic   Data
Google Tools for Research: Competitors DoubleClick Ad Planner   UI: https://www.google.com/adplanner/   API: http://advert...
Google Tools for Analysis: Analytics & Diagnostics Google Analytics           Popular Usage:                              ...
Google Tools for Analysis: Analytics & Diagnostics                            Real value in many tools is how you Google A...
Google Tools for Analysis: Analytics & Diagnostics Google Analytics           Popular Usage: Google Webmaster Tools       ...
Google Tools for Analysis: Analytics & Diagnostics Google Analytics           Real value Usage:tools is how               ...
Google Tools for Analysis: Analytics & Diagnostics Google Analytics           Popular Usage: Google Webmaster Tools       ...
Google Tools for Analysis: Analysis & DiagnosticsGoogle Analytics   UI: http://www.google.com/analytics/   API: http://cod...
Google Tools for Production: Design/Development Google Web Font    UI: http://www.google.com/webfonts    API: http://code....
Google Tools for Production: ORMGoogle AlertsbetaIU: http://www.google.com/alerts
Google Tools for Production: Social MediaYouTube     http://www.youtube.com/Blogger     http://www.blogger.com/Picasa     ...
Google Tools for Production: eCommerceGoogle Product Search  (Was called Google Shopping, Google Base, Froogle)  http://ww...
Google Tools for Production: GeotargetingGoogle Places  (Was called Google Local Business Center, Google Maps)  http://www...
Q: Why Use APIs? A: Efficiency                Integration               between tools    Scalable                    Faste...
The API ChallengeAPI                               UI  Needs more resources:                Does not need much resources. ...
Summary                MadePartially      for SEO            Researchfor SEO            Not for             SEO           ...
Summary                MadePartially      for SEO            Researchfor SEO            Not for             SEO           ...
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Google Tools for SEO

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Several tools by Google that the SEO professional can use. This presentation was made by Benj Arriola for SEMCon 2011.

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  • SOAP – Simple Object Access ProtocolREST – Representational State TransferJSON – JavaScript Object Notation
  • SOAP – Simple Object Access ProtocolREST – Representational State TransferJSON – JavaScript Object Notation
  • Google Tools for SEO

    1. 1. Benj ArriolaInternet Marketing Inc.
    2. 2. Google Tools MadePartially for SEOfor SEO Not for SEO How you make it work for SEO
    3. 3. Why Use SEO Tools? Research WebProduction Analytics
    4. 4. How do we use SEO Tools?UI API
    5. 5. Remember these when looking at the tools MadePartially for SEO Researchfor SEO Not for SEO UI API Web Production Analytics How you make it work for SEOImproved Efficiency  Increase Productivity / LessResource  More Profits
    6. 6. Google Tools for Research: KeywordsGoogle Adwords Popular usage:Keyword Tool Obtaining Search VolumeGoogle Traffic EstimatorDiscontinued Tools: Google Web Based Keyword Research Tool Google Keyword Wonder Wheel
    7. 7. Google Tools for Research: KeywordsGoogle Adwords Real value in many tools Popular usage:Keyword Tool is how you use it. Volume Obtaining SearchGoogle Traffic Estimator Some ideas:Discontinued Tools: Keyword Silos/Categories Google Web Based Common Long Tail Keyword Research Tool Patterns Google Keyword Wonder Keyword Ideas Wheel Related Words Synonyms Competitor Supplementary
    8. 8. Google Tools for Research: KeywordsGoogle Adwords Keyword Tool UI: https://adwords.google.com/select/KeywordToolExternal API: http://code.google.com/apis/adwords/Google Adwords Traffic Estimator UI: https://adwords.google.com/select/TrafficEstimatorSandbox API: http://code.google.com/apis/adwords/Google Web Search API: SOAP http://code.google.com/apis/soapsearch/ API: AJAX http://code.google.com/apis/websearch/ API: REST: JSON, Atom http://code.google.com/apis/customsearch/ CURL: http://www.google.com/ AKA Scraping Challenges: CAPTCHA, Banned IP
    9. 9. Google Tools for Research: KeywordsGoogle Trends Popular usage:Google Hot Searches Comparing Search VolumesGoogle InsightsGoogle ZeitgeistGoogle Correlate
    10. 10. Google Tools for Research: KeywordsGoogle Trends Real value in many tools is Popular usage:Google Hot Searches how you use Search Volumes Comparing it. Some ideas:Google Insights Deciding on the mainGoogle Zeitgeist keyword to targetGoogle Correlate Looking for seasonal trends to prepare for the future Keyword Ideas Using Correlate Related Words Synonyms Competitor Supplementary
    11. 11. Google Tools for Research: KeywordsGoogle Trends Real value in many tools isGoogle Hot Searches how you use it. Some ideas:Google Insights Deciding on the mainGoogle Zeitgeist keyword to targetGoogle Correlate Looking for seasonal trends to prepare for the future Keyword Ideas Using Correlate Related Words Synonyms Competitor Supplementary
    12. 12. Google Tools for Research: KeywordsGoogle Trends UI: http://www.google.com/trends/ API: https://github.com/suryasev/unofficial-google-trends- apiGoogle Hot Searches UI: http://www.google.com/trends/hottrendsGoogle Correlate UI: http://www.google.com/trends/correlateGoogle Insights UI: http://www.google.com/insights/search/Google Zeitgeist UI: http://www.google.com/intl/en/press/zeitgeist/
    13. 13. Google Tools for Research: News & BlogsNews UI: http://news.google.com/ API: http://code.google.com/apis/newssearch/ Ideas: sort by date or sort by relevanceBlogsearch UI: http://www.google.com/blogsearch API: http://code.google.com/apis/blogsearch/ Ideas: sort by date or sort by relevance
    14. 14. Google Tools for Research: NewsfeedsiGooglePopular usage: Install a bunch of useless gadgets.Real value in manytools is how you useit.Some ideas: A single page of all RSS feeds from sites related to my industry.http://www.google.com/ig
    15. 15. Google Tools for Research: PartnersGooglePopular usage: Search for whatever you are looking for.Real value in many tools is how youuse it.Some ideas: Use search commands like inurl: and site: to find websites under specific domain extensions. Popular blog platforms, forum platforms and other platforms where UGC is accepted. Ex: powered by wordpress, powered by vbulletin, etc. Related industry or supplemental product or service. Niche directories/portals
    16. 16. Google Tools for Research: Competitors Google Popular usage: Search for whatever you are looking for. Real value in many tools is how you use it. Some ideas: Find competitors to know what you are against. Use search commands like intitle:, inurl:, phrase search. Do SEO Shadowing after discovering your competition.
    17. 17. Google Tools for Research: Competitors DoubleClick Ad Planner Popular usage: Gathering Demographic Data
    18. 18. Google Tools for Research: Competitors DoubleClick Ad Planner UI: https://www.google.com/adplanner/ API: http://advertisersapi.doubleclick.net/
    19. 19. Google Tools for Analysis: Analytics & Diagnostics Google Analytics Popular Usage: View of Traffic, Bounce Rate, Time on Site, Page Views.
    20. 20. Google Tools for Analysis: Analytics & Diagnostics Real value in many tools is how you Google Analytics Popular Usage: use it. Some ideas: Traffic, Bounce View of Rate, Timebetween traffic Correlation on Site, Page and ranking. Views. Segmentation of data. Time on site and bounce rate may be deceiving. Long Tail Analysis Link up Google Webmaster Tools Use the new attribution analytics functions. Goal Tracking, Conversion Tracking Virtual Page Views Custom Variables
    21. 21. Google Tools for Analysis: Analytics & Diagnostics Google Analytics Popular Usage: Google Webmaster Tools Submission of XML Sitemaps
    22. 22. Google Tools for Analysis: Analytics & Diagnostics Google Analytics Real value Usage:tools is how Popular in many you use it. Google Webmaster Tools Submission of XML Some ideas: Sitemaps Google Analytics Link up to Check crawl errors often. Control Sitelinks Set URL parameters if needed. Save Top Queries monthly. Duplicate Content Title Tags. (HTML suggestions) Organic CTR.
    23. 23. Google Tools for Analysis: Analytics & Diagnostics Google Analytics Popular Usage: Google Webmaster Tools Multivariate Testing Google Website Optimizer Real value in many tools is how you use it. Some ideas: Test a few variables at a time. Make sure you have enough data to draw conclusions Use high traffic pages Check if your data us statistically significant. (Chi- Squared Test, x2 test)
    24. 24. Google Tools for Analysis: Analysis & DiagnosticsGoogle Analytics UI: http://www.google.com/analytics/ API: http://code.google.com/apis/analytics/Google Webmaster Tools UI: https://www.google.com/webmasters/tools/ API: http://code.google.com/apis/webmastertools/Google Website Optimizer Signup: http://www.google.com/websiteoptimizer API: http://code.google.com/apis/analytics/docs/gwo/Google Trifecta http://www.youtube.com/watch?v=9yKjrdcC8wAGoogle Voice https://www.google.com/voice/ http://code.google.com/p/pygooglevoice/ http://code.google.com/p/google-voice-java/
    25. 25. Google Tools for Production: Design/Development Google Web Font UI: http://www.google.com/webfonts API: http://code.google.com/apis/webfonts/ Google Swiffybeta UI: http://www.google.com/doubleclick/studio/swiffy/ Google Browser Size UI: http://browsersize.googlelabs.com/ Google Page Speed Info: http://code.google.com/speed/page-speed/ Browser Ext: http://code.google.com/speed/page-speed/download.html Google Java Developer Tools Download: http://code.google.com/javadevtools/ Google Web Toolkit Download: http://code.google.com/webtoolkit/overview.html Google Custom Search Engine (CSE) UI: http://www.google.com/cse/ API: http://code.google.com/apis/customsearch/
    26. 26. Google Tools for Production: ORMGoogle AlertsbetaIU: http://www.google.com/alerts
    27. 27. Google Tools for Production: Social MediaYouTube http://www.youtube.com/Blogger http://www.blogger.com/Picasa http://picasaweb.google.com/Google Groups http://groups.google.comGoogle+/Orkut https://plus.google.com/ http://www.orkut.com/+1 http://www.google.com/+1/button/
    28. 28. Google Tools for Production: eCommerceGoogle Product Search (Was called Google Shopping, Google Base, Froogle) http://www.google.com/prdhpGoogle Merchant http://www.google.com/merchants/Google Checkout https://checkout.google.com/Google Rich Snippets http://schema.org (Reviews, Ratings, Products, Offers, Business, Places, Video, Images) http://www.google.com/webmasters/tools/richsnippets
    29. 29. Google Tools for Production: GeotargetingGoogle Places (Was called Google Local Business Center, Google Maps) http://www.google.com/local/add/businessCenterGoogle Rich Snippets http://schema.org (Business, Places) http://www.google.com/webmasters/tools/richsnippetsIndividual Country Google VersionsGoogle Translate http://translate.google.com/
    30. 30. Q: Why Use APIs? A: Efficiency Integration between tools Scalable Faster Process Reports Visualization
    31. 31. The API ChallengeAPI UI Needs more resources: Does not need much resources. Programmers/Developers Can work on a project right away. Individual projects may be more Strategist/Analyst time consuming since not all tools Takes Time to Develop are integrated. Creates your own intellectual Good knowledge of Excel, databases and business property. intelligence tools can help speed Increases the value of your up the process. services. There are many 3rd party tools that connect to the APIs already that Improves productivity. are not that expensive, so there is no need to make your own.
    32. 32. Summary MadePartially for SEO Researchfor SEO Not for SEO UI API Web Production Analytics How you make it work for SEOImproved Efficiency  Increase Productivity / LessResource  More Profits
    33. 33. Summary MadePartially for SEO Researchfor SEO Not for SEO UI API Web Thank you. Production Analytics How you make it work for SEO Questions?Improved Efficiency  Increase Productivity / LessResource  More Profits

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