Beat magazine evaluation (lower resolution)

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Beat magazine evaluation (lower resolution)

  1. 1. MAGAZINEEvaluationBen Shuttleworth
  2. 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  3. 3. Similarities… 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?Both magazines have a Both magazines Both magazines They both have a Both feature a mainmasthead. They are include free items feature cover lines and barcode, date, issue image. They are alsoboth quite large and inside to temp the a straplines to explain number and price. No centred and are pullingcover a good portion reader to buy the the cover lines. Every magazine should be a very blankof the magazine. This is magazine. This is magazine has these. sold without these expression. Anothera common convention another common features. common convention.on all magazines convention. The fonts used on both magazines are bold so that they stand out on the front cover. Common because the text stands out more. They both have a main cover line to anchor the main image. They also have straplines to accompany the main cover line. All of these features are common convention of a magazine on sale today. Both magazines have an informal layout to make them look more exciting.
  4. 4. Differences...BEAT Magazine 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Beat Magazine has BEAT Magazine has BEAT Magazine has a In MOJO the mainfeatures a slogan more than one imagewhere as MOJO boxes round some of plain background, image is covering a big on the front cover. the cover lines and where as MOJO has portion of thedoesn’t. Not always a MOJO only has onecommon convention MOJO doesn’t have some texture because masthead, whereas image. Pretty boxes. This varies the picture was taken BEAT doesn’t.but is seen on some common.magazines between magazines against a wall. These features are different to MOJO but are still common on other magazines such as NME. The main image on BEAT Magazine features a band, but on MOJO there is only a solo artist. The main image on MOJO takes up at least ¾ of the page where as BEAT only takes up about half. The slogan on BEAT covers part of the main picture and MOJO doesn’t . Common to see parts of images covered with text.
  5. 5. Similarities… 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Both magazine contents Both magazines have a Both contents pages Both magazines haveBoth magazines have picture and a letter of have page features and have the issue and ‘THIS WEEK’ featured onmultiple pictures on information acting like the editor on the left date of the magazine. the contents. Not alwaysthe contents page. strap lines in the house hand side of the Sometimes seen on seen, but common musicAlways a common style. Always seen on magazine. Seen in magazines. magazines.feature on a magazine. most magazines. magazines to inform reader. Both of the magazines have a numbered main article. Always common because it’s a main feature. Both magazines have bold writing on the magazine contents to make it stand out. Both magazines have an informal layout to maker it look more casual to go with the theme of the magazine. Pretty much all of these features on the contents are conventional.
  6. 6. Differences...BEAT Magazine has the 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? BEAT Magazine has amasthead on the BEAT Magazine has a BEAT Magazine has a BEAT Magazine also competition on thecontents page as well feature line acting like box at the bottom has a second contents. The squareas the front cover. Not a strap line to describe which acts almost like competition in the code can be scannedas common but gives a the main image/article. an extension of the circle to make it on smart phones.nice change to the Not as common. contents features. obvious. Sometimes Becoming moremagazine. Seen more on NME seen but generally only common with smart magazines. one competition. phone development. The background on BEAT Magazine is blank and the other magazine uses the main picture to make a background. Commonly seen on NME The pictures in BEAT Magazine are cut outs where as the other magazine has no cut outs. Not seen as often. BEAT Magazine has different sub headings for the features in the magazine such as ‘RADAR’ and ‘REVIEWS’. This is unique to BEAT Magazine.
  7. 7. Similarities… 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Both magazines have a Both magazines have a quote to introduce the picture which takes up article. Seen on most one half of the double magazines. page spread. Often seen on music Both magazine spreads magazines. have a drop cap at the beginning of the Both magazines have a article. Seen on all little blurb on the magazine articles. picture to name the photographer and the Both magazines have reason for the picture. an article in a small Seen on magazines to font size of at least 10. give credit to the Common so that there photographer and to is more writing on the explain to the reader page In a small space. what the magazine is. Both magazines have a Both of the magazines different font style for have a little blurb the Title/Quote. which introduces the Unique for every journalist/reporter for magazine but is often the article in the used. magazine. It also They both page delivers a bit of numbers. Often seen information about the on most magazines so general aim of the the reader can link article. Always seen to pages with contents. introduce article.
  8. 8. Differences... 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? BEAT magazine has a The other magazine black and white image has a big headliner where as the other which takes up almost magazine has a colour half of one page. image. Sometimes Common on music seen but most of the magazines to introduce time it’s colour. the article so the reader knows what The main image on the band is featuring in the double page spread in article. BEAT magazine has an instrument in the The main image in picture, where as the BEAT magazine is a other magazine is a medium shot where as posed shot. Seen in the other spread is a most music magazines, close up. Changes common in NME. depending on image chosen but is common The colour scheme is for many photos. different as well. BEAT magazine looks more BEAT Magazine has a colourful. Varies pull quote in the depending on middle of the article ‘ magazine issue. “we just got lucky” ‘ My article is written in Commonly seen on all questions and kinds of magazine. answers, where as BEAT Magazine has MOJO is not. Depends more columns than on article type but is MOJO. often common.
  9. 9. 2. How does your media productrepresent particular social groups?
  10. 10. Similarities… 2. How does your media product represent particular social groups? Main StreamSome of the band They both share a They all have the same Hair styles are similar tomembers in both of the similar facial expression kind of posing against a each other.bands have hands in – blank and staring at wall.their pockets. the camera. Both bands are wearing chinos/jeans The background is fairly similar because they have both been taken against a wall, however BEAT Magazine’s are cut out. The lighting of the photos are also fairly similar with darker clothing and a brighter cast on the face.
  11. 11. Differences… 2. How does your media product represent particular social groups? Main StreamThe top half of the The picture is in black MUSE is also in height The background ofbands clothing is and white, where as the order where as in BEAT MUSE is still there and itdifferent because one ARROW picture is in Magazine the band is makes it look moreof them is wearing a colour. fairly similar in height. urban than BEAT whichsuit and ARROW is looks more polishedcasual. with a clean The clothes of ARROW background. are very casual which would appeal to many people because they are general everyday clothes and it would fit into the mainstream theme. To make the band ARROW look more casual one of the band members has his foot on the wall.
  12. 12. 3. What kind of media institution mightdistribute your media product and why?
  13. 13. 3. What kind of media institution might distribute your media product and why?Bauer Media would be a good choice for my magazine because they havebeen in business since 1953, so they have relevant knowledge ondistributing my magazine and making it a success. Also they are a multiplatform publisher, so they would support my magazine in its production.In 1996 they also gained a digital music channel so I could use it foradvertisement of my magazine because they have a deal with Channel 4 soI can use television as a form of publicity. More importantly they have alsobeen behind the publishing and distributing of ‘KERRANG’ which is a highlysuccessful rock magazine. I believe that with the rock themed magazine,there is a place for my mainstream/pop magazine because they have nohistory of publishing this genre of magazine, so it could prove to be highlysuccessful in the future.
  14. 14. 3. What kind of media institution might distribute your media product and why?IPC Media would not be a good choice for my music magazine because theyhave already got a huge name in Main Stream/Pop Magazines. NME is one ofthe biggest music magazines out there and it would prove to not to be assuccessful because they already distribute the market leader, so there is nowhere to compete. Even though they are highly experienced and hold a hugearray of popular magazines of all different genres, there is no point incompeting for a spot with IPC when they have a huge brand already, makingthem lots of money. I am better off looking for a different distributer.
  15. 15. 3. What kind of media institution might distributeyour media product and why? This would be a good choice for me to use in my music magazine because this particular publisher makes many music magazines and they would be able to use mine because they have experience with music magazines, much more than the other companies. Furthermore they aren’t as major as the other companies, so it would be a good choice because my magazine could give the company a chance of becoming more of a major contest with IPC’s NME Magazine. Their magazines include: •Classic Rock This company would be good for my •Classic Rock Prog magazine because there are no Main •Computer Music Stream magazines in their selection and it •Future Music could prove to be a profitable magazine •Guitar Aficionado (US) for Future PLC. •Guitar Legends (US) •Guitar Techniques •Guitar World (US) •Guitarist •Guitarist (Australia) •Metal Hammer •Revolver (US) •Rhythm •Total Guitar
  16. 16. 4. Who would the audience be for yourmedia product?
  17. 17. Psychographic Profile (Audience)… 4. Who would the audience be for your media product? Dave, Male, Age: 16 from BirminghamDave would be the perfect person to read my magazine. The Age for my magazine is between 15-25 andhe is interested in music. He is also in the social class range of my magazine. I have aimed to get mymagazine in the biggest possible slot in social class. Between C1,C2,D,E. He would fit into the D/E rangebecause he doesn’t work but gets income from family. Because of the theme of BEAT Magazine, Dave’spsychographic profile is very much Main Stream and partly an Aspirer which would fit into the categoryof my magazine because my magazine is designed to follow the music trends which would come underthe Main Stream psychographic profile and will give him a higher social status if the magazine becomessuccessful.
  18. 18. Psychographic Profile (Audience)… 4. Who would the audience be for your media product? Matt, Male, Age: 19 from Birmingham Matt would be another good person to read my magazine. The age for my magazine is within the target audience and he is interested in music like Dave. He is also in the social class range of my magazine. He would fit into the D range because he has earned money from a part time job work and gets income from family. Because of the theme of BEAT Magazine, Matt’s psychographic profile is mainly Aspirer which would fit into the category of my magazine because it will give him social status if he follows useful information in the magazine and if BEAT becomes successful, people will notice he is reading a popular magazine.
  19. 19. Psychographic Profile (Audience)… 4. Who would the audience be for your media product? Claire, Female, Age: 43 from Birmingham Claire wouldn’t suit BEAT Magazine because she is out of the age range of the magazine and may find it less enjoyable because she may have other interests. Claire would suit the social class of the magazine, coming under the C2 class because she has a full time job. However her psychographic profile is much different to Dave and Matt’s because she is a Reformer (Influences/increases self esteem of others). Claire doesn’t come under the Main Stream or Aspirer category because she has different goals/aims to people within the age of the magazine and so it would be a less beneficial choice for Claire to choose my magazine.
  20. 20. Front Cover…The main image is of a Main My magazine also has boldStream band who are making cover lines to clearly displaytheir debut. This attracts the information so that its easy toaudience because for the read. The text is also simpleAspirers it will increase their so it’s easy to read and follow.social status if they knowmore information on a I have also made it attract thesubject, in this case music. audience with the cover line ‘X FACTOR’ because it’s veryI also attracted my audience popular and it could bewith ‘FREE’ items highlighted classed as a main streamin bold black letters to tempt feature in the magazine.them to get the magazinebecause people like the idea I have also addressed theof getting things for free. reader with a slogan ‘IT’S ALL ABOUT THE MUSIC’ so theAnother way to attract the reader knows exactly whataudience in my magazine is the magazine is about withoutthe use of bright colours even having to open it. It’swhich make the magazine quick and straight to thestand out in front of other point.competitors.
  21. 21. Contents…I have addressed the Some of the features listed inaudience with a letter from my contents will also attractthe editor in the first issue of the reader such asmy magazine to explain to ‘GLASTONBURY’ andthem what is in the ‘KASABIAN’ because they aremagazine. This also helps to popular events/bands thatattract them as well because are highly popular whichit has been made to makes them main stream.persuade the reader to read This will also appeal to myon. audience because it gives them vital information onI have also attracted the music to share with friends.reader with competitions as This can contribute towell. Not one, but two. This increasing social status.will attract the readerbecause it gives them a Another thing that willchance of winning attract Aspirers and Mainsomething. Streamers is the ‘THE UK’S N01 GIG GUIDE’ because itThe second competition will persuade them to followincludes a ‘SCAN ME’ code the trend of today and thewhich would appeal to a magazine will teach themmain stream profile because how to enjoy a gig. This willit tempts them to have a also help increase socialsmart phone and “follow the status for Aspirers becausetrend”. they can share this news with friends.
  22. 22. Double Page…The title ‘ARROW’ The caption at thein bold lettering bottom of thewould be image alsoappealing to a addresses themainstreamer reader on exactlybecause ‘ARROW’ what is going onhave made it big in the pictureand the audience which is useful forwould want to the understandingfollow this. This of the picture.would alsoincrease status Most importantly,because they are the informationa popular band. itself is addresses the reader on theThe By-line will article, but alsoalso address the increases theirreader because it knowledge on thegives a quick subject. This isblurb on what the useful for Aspirersarticle is about so they can tell The feature line ‘NEW ALBUM…’ The main picture taking up one their mates andwhich will tempt also addresses the audience half of the double page will also alsothe reader to read because it tells the reader what attract the reader because it’s mainstreamers soon. the article is about before they visually interesting to look at and they can buy the even start to read the information. you can take your time to look at album. it.
  23. 23. 6. What have you learnt abouttechnologies from the process ofconstructing this product?
  24. 24. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… 1. PhotoshopIn my magazine I used Photoshop to do my frontcover. These screen shots show me cutting outthe main image for the front cover. Firstly I usedthe magic wand tool to get rid of most of thebackground. I changed the tolerance of the wanddepending on the darkness/contrast in the imageto remove as much background as possible. I thenused the eraser tool to remove any left overbackground in the image. (shown in screen shot 2.2.) The finished image is shown on the right of theimages been worked on. The software proved tobe very effective and made a really good job ofthe cut out as shown in the screen shots. I usedthis image in the final of my magazine cover. Ichose to have a cut out because I wanted a fairlyplain background for the cover which I couldachieve best by doing a cut out on the pictures.
  25. 25. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… 3. PhotoshopI also used Photoshop to create an A4 page for thebasis of my front cover shown in screen shot 3. Iselected international paper and chose A4 to createthe page. I also used the software to manipulate thetones in the band. I used Brightness and Contrast toachieve this (shown in screen shot 5). The 5th screenshot shows the final image used in the magazine.The software was effective and quick and proved tobe very useful. 5. BEFORE AFTER 4.
  26. 26. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… Photoshop 6.This screen shot shows my final magazinefront cover. I have used the main imageedited and cut out in screen shots 1-2and 4-5. I have also a various range ofbold fonts which I chose to use becausethey are big and they stand out. For mycover lines I also used boxes round mytext to make it all stand out from thewhite background. I have also used dropshadows on the images and text to makeit look more 3D and stand off the 1.background. This is a common techniquethat professional magazines use. I also used dafont.com to get my masthead and the ‘ARROW’ main feature. I used this website for the text because it makes the masthead look more exciting with a different texture to the words, rather than just using generic font.
  27. 27. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… 1. InDesignI used InDesign to do my contents page anddouble page spread. To begin with I created 4pages. 2 single pages and one double page. I hadto shift the order of the pages by going to the“Pages” tab and right clicking on the images anddeselecting “allow document pages to shuffle”. Ithen grabbed the double page and shifted itdown. This was very easy and proved to be 2.useful in creating my magazine. Screenshot 2shows the final result from doing the above.
  28. 28. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… 3. InDesignI also used InDesign to insert a picture. First you drew abox on the page. Then go to ‘File’ and select ‘Place’. 4.Then you find the image and insert. The image willthen end up in the box that you have drawn. Once it isthe box hit Ctrl+E to fit the picture into the whole box.This was easy to do and the software did it veryeffectively and quickly. 5.
  29. 29. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… 6. InDesignI also created a “drop cap” on my articlebecause it is a classic convention of amagazine. To do this I selected my text,highlighted the first letter of themagazine and increased the numberfrom 1to 4 to make the drop cap. Thebutton to push is highlighted in screenshot 7. 7.
  30. 30. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… Microsoft WordI used Microsoft Word to create mymagazine article. I used this programmebecause its simple to use and it’s reallyeasy to navigate and edit text before Icopied and pasted the text intoInDesign. The software proved to bevery effective because it was quick andsimple. It was perfect for wordprocessing and it took my no time totype my double page spread article.
  31. 31. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used…I used slideshare to publish my power pointpresentations neatly and professionally so theyare not published as individual images and theorders aren’t mixed up. The software was veryeffective and easy. I just uploaded the powerpoint and copied the embed file ontoblogger.com.I also used Scribd as another one of myprogrammes for uploading to my blog. Thisprogramme I used to upload my word documentsinto just one upload on blogger. I used this tomake the word documents look more tidy andwhole so it isn’t mixed up with anything else. Thiswas effective and easy to use because likeslideshare, you just upload and copy the embedfile onto blogger to achieve a more professionallook to your blog.
  32. 32. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used…I used blogger to upload all of my postsfrom, developing all the way to the finalmagazine. I use this piece of software toeasily display all of my work in one placewhich can be accessed by everyone.Blogger is also very effective because itsupports the use of embed files, so I couldupload Scribd and Slide Share files onto theblog to make it look more professional.I used this process to put up the posts onmy blog. Firstly you click new post on theselected blog, then type in informationand publish the post. It was that simpleto create my blog. This shows just howeasy and effective the software was.
  33. 33. Hardware and 6. What of constructing this product? process have you learnt about technologies from theSoftware Used… Sony Cyber-Shot Camera For my magazine I used the colleges Sony Cyber-shot camera’s to take the photos which were featured in my magazine. It proved to be a fairly good camera that produced decent results which I tweaked in Photoshop later on. I learnt that it is best to shoot portrait when taking photos for a magazine because I noticed from other magazines that it was a common convention to use portrait photos.
  34. 34. 7. Looking back at your preliminary task,what do you feel you have learnt in theprogression from it to the full product?
  35. 35. 7. Looking back at your preliminary task, what do you feel you have learnt in theprogression from it to the full product?Since my preliminary task, I feel I have made many improvements in my work. As you can see visually BEAT Magazinelooks a lot more professional. I feel that I have made tremendous progress in my work and have really grasped howto use programs such as Photoshop and InDesign. I feel that I have better knowledge of how all of the softwareworks, and how to use the magazine conventions correctly and effectively on creating my own magazine.
  36. 36. Front Cover…As you can see BEAT magazine 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the fullhas a bigger masthead that the BEAT magazine also haspreliminary magazine. It also product? more pictures and the BEAT magazine alsodoesn’t use the generic text in uses drop shadows on cut out’s look a lot morePhotoshop and uses a more it’s layout instead of the professional comparedexciting text commonly seen in preliminary outlines to the preliminaryprofessional magazines. which don’t look as magazine. professional as BEAT does. BEAT magazine has more cover lines than the preliminary magazine cover. Which is important in interesting the reader. The preliminary magazine has too many boxes around everything and encloses the whole of the cover, where as BEAT has text that spews out onto the front cover making it more exciting and eye catching. BEAT magazine also has a better variety of colour making it look more exciting.
  37. 37. Contents… 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the fullBEAT magazine uses a pretty product? Again the colour scheme I have also learnedsimilar style of layout to the that lots of pages is is also important and ispreliminary task with a fair few BEAT magazine has its more exciting than the important to aboxes surrounding the writing and masthead displayed on limiting preliminary magazine so I haveimagery. the Contents page and contents. included more pages learnt that it’s seen in in BEAT Magazine. music magazines, mainly in magazines such as NME. Both magazines have the date of the magazine, however BEAT’s is more clearly displayed against the white background, as well as the issue number as well. I have also included more competitions in BEAT magazine because I have learnt that competitions are a big part to a magazine, so I have included two in the contents page, and a QC code to scan for a modern twist on the magazine.

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