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Top 7 Ways to Become a Better Email Marketer

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Here are seven easy ways that you can become a better email marketer, immediately. These tips are basic, and don’t require you to be an email expert to execute them.

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Top 7 Ways to Become a Better Email Marketer

  1. 1. with Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 Benchmark Email tells you the Top 7 Ways to Become a Better Email Marketer.
  2. 2. Top 7 Ways To Become A Better Email Marketer •Implement for immediate improvement •Don’t need to be an expert! Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 Here are seven easy ways that you can become a better email marketer, immediately. These tips are basic, and donʼt require you to be an email expert to execute them.
  3. 3. Maximize Your Brand Recognition •Avoid the spam button SPAM •Consider preview pane Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 The spam button often gets clicked if the recipient doesnʼt immediately recognize the sending party, usually before the email is actually opened. It is important to consider the way your email appears in the preview pane with images turned off.
  4. 4. Increase Relevance Via Segmentation •No need for total overhaul •Target for max appeal to recipients •Relevance is key Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 A total overhaul isnʼt required. Breaking down your audience for better targeting will ensure that the communications going to your list members have maximum appeal to them.
  5. 5. Create Outstanding Content •Links work? •Images optimized? •Content written at 8th grade level? •Proofread? •Homophones? Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 A strong call to action isnʼt enough. Ask yourself these questions.
  6. 6. Give Your Prospects Control •Choose frequency •Control personalization •Explain reason to do it Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 Your sign up process should allow them to choose the level of frequency and personalization that they would prefer. During the opt-in stage, tell your customers why you are asking for their information.
  7. 7. Listen To Feedback •Pay attention to your customers •Use feedback to refine campaigns •Encourage conversation, use surveys Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 Your customers are always telling you when they like and donʼt like, and you should be paying attention. It is valuable feedback, which can be put towards refining your email campaigns.
  8. 8. Review The Full Scope Of Metrics •More than opens, click-throughs and ROI •Bounce, spam and unsubscribe rates important •Optimize entire process Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 Smart email marketers are well aware thereʼs more to metrics than the Holy Trinity of open, click-through and ROI. Bounce, spam and unsubscribe rates are just as important.
  9. 9. Know When To Say Goodbye •Inactive subscribers will likely stay that way •Gain respect by cropping list Top 7 Ways To Become A Better Email Marketer Friday, June 25, 2010 List management is essential. Follow these seven common sense ways to become a better email marketer and both your emails campaigns and your customers will benefit.
  10. 10. Visit us Benchmarkemail.com/blogs Follow us Twitter.com/benchmarkemail Friday, June 25, 2010 Read about the Top 7 Ways to Become a Better Email Marketer For visual learners, watch the video. Follow us on Twitter, @BenchmarkEmail.

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