How to Lose Your Loyal Customers by Ignoring Them

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http://www.benchmarkemail.com/blogs/detail/how-to-lose-your-loyal-customers-by-ignoring-them

Many email marketers flood your inbox, but won't check their own. Ignore your customers, and you will surely lose them.

Check out http://www.benchmarkemail.com for all your email marketing needs.

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  • How to Lose Your Loyal Customers by Ignoring Them

    1. 1. Blog with How To Lose Your Email Marketing Customers By Ignoring Them Wednesday, July 14, 2010Benchmark Email, telling you How to Lose Your Email Marketing Customersby Ignoring Them.
    2. 2. How To Lose Your Email Marketing Customers By Ignoring Them •Many email marketers flood inboxes, but don’t read their own. Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010In the last few years, Hal has noticed a problem among many major nationalbrand online retailers. They continually flood his inbox, but they completelyignore him when he has a question that goes beyond an orderly checkout.
    3. 3. Fitting 1366 Pins Into 1156 Sockets •Company’s newsletter offered deal on combo that didn’t work together •Several emails went unanswered •Problem wasn’t fixed in next newsletter Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010Company A pitched a Core i7 processor combo paired with a motherboardthat had the wrong socket type. A series of emails from Hal fell on deaf earsand went without reply.
    4. 4. No Discount & No Unsubscribe •Discount code offered didn’t work •Lied about quality and frequency •Can’t unsubscribe Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010Company B offered a discount on Halʼs next purchase if he signed up fortheir “bi-weekly expert newsletter.” Upon checkout, the code never worked.The definition of bi-weekly was every Tuesday and Friday and it wonʼt let Halunsubscribe.
    5. 5. It Doesn’t Fit & You Can’t Return It •Was sold an incompatible product •Can’t find adapter, company won’t give refund Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010Hal was sold a fan that didnʼt connect properly. The solution cause otherannoying errors. A request for a refund went unanswered.
    6. 6. Amateur Experts •Dead links, hard to find on website •Experts less than advertised Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010Links in the email for chat were dead and it was hard to find on the website.The people running the chat were far from experts.
    7. 7. How To Lose Your Email Marketing Customers By Ignoring Them •Be sure to follow through on claims of great customer service •Review your process •Can result in lost sales that were avoidable Lose Your Email Marketing Customers By Ignoring Them Blog Wednesday, July 14, 2010When designing a marketing email, itʼs great to boast excellent customerservice and to provide ample ways that your customers can benefit from it.Just make sure you follow up. Otherwise you will lose business.
    8. 8. Blog Visit us Benchmarkemail.com/blogs Follow us Twitter.com/benchmarkemail Wednesday, July 14, 2010Read How to Lose Your Email Marketing Customers By Ignoring Them.Watch the video here.Follow us on Twitter, @BenchmarkEmail.

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