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6 Steps To Better Twitter
Citizenship
Why Good Citizenship?
Twitter is a community like no other – a global, diverse range of people,
all with opinions, views a...
Create a Bio With Clarity
Ditch the Egg - The egg is a
default avatar when accounts are
created – leave it there and you’l...
Curate a Valuable Feed
To give maximum value as a citizen of Twitter, you need to be making
your feed as rich and relevant...
Choose a Tone, and Be
Consistent
Corporate social is governed by a tone of voice guideline that
embodies the brand spirit ...
Give More of Others Than
Yourself
20% should be
sharing your
content, like your
latest posts
10% should be personal
update...
Give Context and Credit
Call out why you find
something interesting.
Give context. Get to
grips with the MT tag if
you nee...
Give Thanks
Through the noise, it is important to recognize when someone has
found your content important enough to share ...
CONNECT
www.ben-shute.com
@ben_shute
#smsecrets
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6 Steps to Better Twitter Citizenship

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What is a "social" citizen?

In the physical world, your behaviour, the way you connect with people and the value you add are all factors in whether you are considered a good citizen or not.

Social is no different, but those actions are constrained by the function of the platform.

Here are 6 tips on being a citizen of the global Twitter community, and how to add value.

For more, visit http://ben-shute.com/2015/02/exploring-social-citizenship/

Published in: Social Media
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6 Steps to Better Twitter Citizenship

  1. 1. 6 Steps To Better Twitter Citizenship
  2. 2. Why Good Citizenship? Twitter is a community like no other – a global, diverse range of people, all with opinions, views and interests. To make the most of it, you need a presence people want to connect with, one that conveys trust and authority.
  3. 3. Create a Bio With Clarity Ditch the Egg - The egg is a default avatar when accounts are created – leave it there and you’ll either be considered a spam account, or unengaged. Set expectations with your bio - Be succinct, factual and where possible, humorous. Bring more of yourself to the bio than just where you work to give people an idea of what your feed is about. Use the Link - You’ve only got 160 characters, so give people somewhere to find out more, like your blog or about.me page. Brian and Marsha are two of the most engaged people I know on Twitter and it starts with their bio
  4. 4. Curate a Valuable Feed To give maximum value as a citizen of Twitter, you need to be making your feed as rich and relevant as possible, which means you need to be always curating. Research RemoveReview Find quality, well followed sources who reflect your specific or diversified interests that you want to tweet about Check for consistency of content, duplication amongst sources, and review their bio, and follow when appropriate Unfollow accounts if they become of consistently less value over time, and be conscious of the follower / following ratio Read more on curating your feed -
  5. 5. Choose a Tone, and Be Consistent Corporate social is governed by a tone of voice guideline that embodies the brand spirit and matches the impression they want to leave. Why should your personal use be any different? REMEMBER You’re amongst followers, not necessarily friends Being genuine doesn’t mean posting everything on your mind Read more about your social tone of voice: http://bit.ly/stovoice
  6. 6. Give More of Others Than Yourself 20% should be sharing your content, like your latest posts 10% should be personal updates, not related to content – opinion, observation etc. 70% of your updates should be sharing content you find interesting Read more on sharing ratios - https://blog.bufferapp.com/self-promotion-in-social-media
  7. 7. Give Context and Credit Call out why you find something interesting. Give context. Get to grips with the MT tag if you need to alter the original tweet in any way Add the handle of the content creator to credit their work Once you’ve curated the content, you want to share it the right way. Just hitting is all well and good, but good Twitter citizenship is about recognizing the community.
  8. 8. Give Thanks Through the noise, it is important to recognize when someone has found your content important enough to share or connect with you. Thank people for following (this was one of my favorites) Thank people for taking the time to share
  9. 9. CONNECT www.ben-shute.com @ben_shute #smsecrets

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