Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media - Commercial Real Estate


Published on

This is a brief talking point presentation ont he trend of social media use funneling from a societal level down to a commercial real estate advisory use.

Published in: Real Estate, Business, Technology

Social Media - Commercial Real Estate

  1. 1. Accelerating success.<br />Social Media<br />Colliers International | West Michigan<br />
  2. 2. What is Social Media<br />2<br />Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance. <br /> <br />Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone. <br />
  3. 3. What is Social Media<br />3<br />Web 2.0 = User generated content of internet based applications<br />Sometimes referred to as (CGM) Consumer Generated Media<br />Real Time = Reactive vs. Delayed<br />
  4. 4. ROI $ Value of Social Media<br />4<br />ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….<br />Cost per thousand people (Impressions) = (CPM): <br />Cost Per Impression<br /> Cable TV = $7<br /> Newspaper = $32<br /> Magazine $20<br /> Outdoor Billboard $4<br /> Radio = $8<br />Facebook $0.25<br />“Social Media is today as News Paper, Radio and Television was to previous generations. If you always had it – you don’t think twice about it. “<br />
  5. 5. Social Media Trends<br />5<br />Social Media in West Michigan…<br />DMO = Destination Marketing Organization<br />January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row<br />Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog<br />Social Media icons and links on websites<br />Geo-location Involvement<br />Certified Site Traffic Measurement- <br />User Generated Content/Review Site<br />Michigan<br />Colorado<br />Virginia<br />Oregon<br />Florida<br />Pennsylvania<br />New York<br />Hawaii<br />Tennessee<br />Arizona<br />
  6. 6. Technology Trends…<br />6<br />65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps<br />3-Screen Theory<br />Real Time = Reactive vs. Delayed<br />Signage, Downloads & Media<br />
  7. 7. LinkedIn<br />7<br />Business Networking<br />Social Mapping<br />Messages vs. Dialogue<br />Strategic Connections vs. “Fans”<br />Email Signature – Other “Likes”<br />Participation<br />Professional<br />Networking<br />Messaging<br />Recruiting<br />Specified Dialogue<br />
  8. 8. FACEBOOK<br />8<br />Business Page vs. Personal Account<br />Friends vs. Fans<br />Photos - Videos - Links - Comments<br />Recruiting Fans and Promotion<br />Email Signature – Other “Likes”<br />Participation<br />Professional<br />Personal <br />Reactive<br />Branding<br />Information<br />Community<br />
  9. 9. Social Media in CRE<br />9<br />What Social Media can do for you as a Real Estate Professional<br />Build a personal brand <br />Distribute expertise and “fish hook” information<br />Build smarter relationships (LinkedIn)<br />Gather information from other experts<br />Sell and expose deals, ideas and property information<br />
  10. 10. Social Media Best Practices<br />10<br />How, What & When to “Post”<br />Personal vs. Professional without losing your “touch”<br />Quantity and Timing <br />Themes, variety, accuracy<br />Original vs. “Passed On” Posts <br />How much is too much “Selling” vs. “Branding”<br />
  11. 11. Social Media Best Practices<br />11<br />Don’t be afraid to show you are human<br />Post more photos and videos (Facebook)<br />Put your fans in charge every now and then<br />Target your audience – track your performance<br />Watch your post frequency and timing<br />Have a unique voice<br />
  12. 12. Social Media Examples<br />Coy Davidson & Justin Amash<br />LinkedIn Group (Individual, Group, Company)<br />YouTube (Columbus Office, Forecast Event, Dylan Taylor)<br /> <br /><br />Twitter (Media, Colleagues, Companies, Community)<br />12<br />
  13. 13. Building a Specialty Group Page<br />Specialty Group Page<br />Collaborative Effort<br />Client Engagement – Referrals<br />Less Time = More Content <br />Selling looks less “Egotistic”<br />13<br />
  14. 14. Colliers West Michigan Rocks!!!!!!<br />Thank You!<br />14<br />