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Social Media - Commercial Real Estate

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This is a brief talking point presentation ont he trend of social media use funneling from a societal level down to a commercial real estate advisory use.

Published in: Real Estate, Business, Technology

Social Media - Commercial Real Estate

  1. 1. Accelerating success.<br />Social Media<br />Colliers International | West Michigan<br />
  2. 2. What is Social Media<br />2<br />Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future; locally and regionally, as we are for the moment. As a result, we are perpetually competing for relevance. <br /> <br />Because Social Media can be initialized by anyone in the company, the answer to “What department owns advertising?...” is everyone. <br />
  3. 3. What is Social Media<br />3<br />Web 2.0 = User generated content of internet based applications<br />Sometimes referred to as (CGM) Consumer Generated Media<br />Real Time = Reactive vs. Delayed<br />
  4. 4. ROI $ Value of Social Media<br />4<br />ROI of Social Media = What’s the ROI of TV, Radio, Print Ads………….<br />Cost per thousand people (Impressions) = (CPM): <br />Cost Per Impression<br /> Cable TV = $7<br /> Newspaper = $32<br /> Magazine $20<br /> Outdoor Billboard $4<br /> Radio = $8<br />Facebook $0.25<br />“Social Media is today as News Paper, Radio and Television was to previous generations. If you always had it – you don’t think twice about it. “<br />
  5. 5. Social Media Trends<br />5<br />Social Media in West Michigan…<br />DMO = Destination Marketing Organization<br />January 2011 – Michigan ranks #1 – United States Tourism for the 7th time in a row<br />Facebook - Twitter - Flickr - LinkedIn - YouTube - Blog<br />Social Media icons and links on websites<br />Geo-location Involvement<br />Certified Site Traffic Measurement- <br />User Generated Content/Review Site<br />Michigan<br />Colorado<br />Virginia<br />Oregon<br />Florida<br />Pennsylvania<br />New York<br />Hawaii<br />Tennessee<br />Arizona<br />
  6. 6. Technology Trends…<br />6<br />65% of working Americans with mobile phones are on smart phones with web-based utilities and social media apps<br />3-Screen Theory<br />Real Time = Reactive vs. Delayed<br />Signage, Downloads & Media<br />
  7. 7. LinkedIn<br />7<br />Business Networking<br />Social Mapping<br />Messages vs. Dialogue<br />Strategic Connections vs. “Fans”<br />Email Signature – Other “Likes”<br />Participation<br />Professional<br />Networking<br />Messaging<br />Recruiting<br />Specified Dialogue<br />
  8. 8. FACEBOOK<br />8<br />Business Page vs. Personal Account<br />Friends vs. Fans<br />Photos - Videos - Links - Comments<br />Recruiting Fans and Promotion<br />Email Signature – Other “Likes”<br />Participation<br />Professional<br />Personal <br />Reactive<br />Branding<br />Information<br />Community<br />
  9. 9. Social Media in CRE<br />9<br />What Social Media can do for you as a Real Estate Professional<br />Build a personal brand <br />Distribute expertise and “fish hook” information<br />Build smarter relationships (LinkedIn)<br />Gather information from other experts<br />Sell and expose deals, ideas and property information<br />
  10. 10. Social Media Best Practices<br />10<br />How, What & When to “Post”<br />Personal vs. Professional without losing your “touch”<br />Quantity and Timing <br />Themes, variety, accuracy<br />Original vs. “Passed On” Posts <br />How much is too much “Selling” vs. “Branding”<br />
  11. 11. Social Media Best Practices<br />11<br />Don’t be afraid to show you are human<br />Post more photos and videos (Facebook)<br />Put your fans in charge every now and then<br />Target your audience – track your performance<br />Watch your post frequency and timing<br />Have a unique voice<br />
  12. 12. Social Media Examples<br />Coy Davidson & Justin Amash<br />LinkedIn Group (Individual, Group, Company)<br />YouTube (Columbus Office, Forecast Event, Dylan Taylor)<br />http://www.youtube.com/watch?v=5THNVprTRws <br />http://www.youtube.com/watch?v=22l1LY17cH4<br />Twitter (Media, Colleagues, Companies, Community)<br />12<br />
  13. 13. Building a Specialty Group Page<br />Specialty Group Page<br />Collaborative Effort<br />Client Engagement – Referrals<br />Less Time = More Content <br />Selling looks less “Egotistic”<br />13<br />
  14. 14. Colliers West Michigan Rocks!!!!!!<br />Thank You!<br />14<br />

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