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Search engine optimization is more important than ever for bloggers and content marketers. However, the world of SEO can often seem clouded in complexity. This is especially true for writers who don’t consider themselves technically savvy. Fortunately, with a little bit of knowledge and consistent application of best practices, any blogger can maximize their presence in organic search results. This talk will show bloggers exactly what they need to know about SEO to improve search engine rankings and increase traffic.