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Harnessing the power of Online Reviews - SMX London 2017

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Online Reviews are a powerful marketing tool. Reviews can be used by businesses for marketing, customer service and business improvement.
This presentation highlights the benefits on online reviews, highlights why businesses should embrace them, and conclude with offering insights into how these reviews can be used to maximum impact.

Published in: Business
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Harnessing the power of Online Reviews - SMX London 2017

  1. 1. #SMX #24A1 @Roberts_ben_m / Ben Roberts Why you should embrace the Online REVIEWlution Harnessing The Power Of Online Reviews
  2. 2. #SMX #24A1 @Roberts_ben_m / Ben Roberts  I’m a millennial  I’m a marketer who believes that customers are the cornerstone of successful marketing  I’m writing a book, to be published this year Who am I?
  3. 3. #SMX #24A1 @Roberts_ben_m / Ben Roberts Nobody believes you Why should they?
  4. 4. #SMX #24A1 @Roberts_ben_m / Ben Roberts Banned L’Oreal Advert 2012 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED)
  5. 5. #SMX #24A1 @Roberts_ben_m / Ben Roberts VW Emissions Scandal 2016 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED)
  6. 6. #SMX #24A1 @Roberts_ben_m / Ben Roberts Nurofen Banned Advert 2016 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED)
  7. 7. #SMX #24A1 @Roberts_ben_m / Ben Roberts How do you prove that you are as good as you say you are?
  8. 8. #SMX #24A1 @Roberts_ben_m / Ben Roberts 5 STARS AND A FEW LINES OF TEXT
  9. 9. #SMX #24A1 @Roberts_ben_m / Ben Roberts No company or industry is exempt from the power of reviews.
  10. 10. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  11. 11. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  12. 12. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  13. 13. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  14. 14. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  15. 15. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  16. 16. #SMX #24A1 @Roberts_ben_m / Ben Roberts It doesn’t matter what you say about yourself It matters what others are saying about you
  17. 17. #SMX #24A1 @Roberts_ben_m / Ben Roberts This is the best beer in the world!
  18. 18. #SMX #24A1 @Roberts_ben_m / Ben Roberts What if someone else told you it was?
  19. 19. #SMX #24A1 @Roberts_ben_m / Ben Roberts 84% customers say “consumer-written content on brand sites influences what they buy” A study by BazaarVoice
  20. 20. #SMX #24A1 @Roberts_ben_m / Ben Roberts Customer reviews are significantly more trusted (nearly 12X more) than descriptions that come from manufacturers eMarketer
  21. 21. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  22. 22. #SMX #24A1 @Roberts_ben_m / Ben Roberts Where does that leave us? eMarketer
  23. 23. #SMX #24A1 @Roberts_ben_m / Ben Roberts Embrace the REVIEWlution
  24. 24. #SMX #24A1 @Roberts_ben_m / Ben Roberts 1. SEO
  25. 25. #SMX #24A1 @Roberts_ben_m / Ben Roberts • People love recent reviews • Google loves recent reviews • You should love recent reviews Fresh Factor “73% of consumers think that reviews older than 3 months are no longer relevant”
  26. 26. #SMX #24A1 @Roberts_ben_m / Ben Roberts  Customer written content  Natural Language  Highly Specific Long Tail Keywords
  27. 27. #SMX #24A1 @Roberts_ben_m / Ben Roberts  Rich Snippets  Volume and Rating  Trust Local Search and Rich Snippets
  28. 28. #SMX #24A1 @Roberts_ben_m / Ben Roberts 2. Feedback
  29. 29. #SMX #24A1 @Roberts_ben_m / Ben Roberts http://cinetropolis.net/scene-is-believing-the-good-the-bad-and-the-ugly/
  30. 30. #SMX #24A1 @Roberts_ben_m / Ben Roberts There is no such thing as a review problem . . . You have a business problem
  31. 31. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  32. 32. #SMX #24A1 @Roberts_ben_m / Ben Roberts 3. Sales
  33. 33. #SMX #24A1 @Roberts_ben_m / Ben Roberts Which stands out most?
  34. 34. #SMX #24A1 @Roberts_ben_m / Ben Roberts According to stats from Distilled, these rich snippets can mean a 10-20% increase in click- through rates https://declara.com/content/Qgw2ZBo1
  35. 35. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  36. 36. #SMX #24A1 @Roberts_ben_m / Ben Roberts No industry is perfect. However, the review industry is doing it’s best to crack down on fakes
  37. 37. #SMX #24A1 @Roberts_ben_m / Ben Roberts Banned L’Oreal Advert 2012 TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED)
  38. 38. #SMX #24A1 @Roberts_ben_m / Ben Roberts Banned L’Oreal Advert 2012
  39. 39. #SMX #24A1 @Roberts_ben_m / Ben Roberts You’ve seen the benefits. Now, how do you get more?
  40. 40. #SMX #24A1 @Roberts_ben_m / Ben Roberts
  41. 41. #SMX #24A1 @Roberts_ben_m / Ben Roberts “Please, sir, I want some more.”
  42. 42. #SMX #24A1 @Roberts_ben_m / Ben Roberts Ask But . . . Don’t Bribe!
  43. 43. #SMX #24A1 @Roberts_ben_m / Ben Roberts LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX Please leave Feedback Please Tweet Please join the REVIEWlution

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