The Social Media Landscape - LinkedIn


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This 12 slide presentation was the backdrop to a live presentation made by Ben McDougal, Sales Manager at Global Reach.

This slideshow highlights personal profile tips, company representation, and much more.

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  • image of our building on the leftand website screenshot on the right
  • The Social Media Landscape - LinkedIn

    1. 1. 2011 Business Improvement Forum:<br />PRESENTED BY<br />BEN MCDOUGAL – SALES MANAGER<br />
    2. 2. Company Overview<br /> Web Development<br /><ul><li>Website Design
    3. 3. Advanced Programming
    4. 4. Web Application Products
    5. 5. E-Commerce
    6. 6. Intranets/Extranets</li></ul> Internet Marketing<br /><ul><li>Search Engine Optimization
    7. 7. Social Media Consulting</li></ul> Hosting & Collocation<br /> IT Support<br /> Graphic Design<br /> Consulting & Strategy<br />Established in 1995<br />Largest Web Development Firm in Iowa<br />800+ Small, Medium, & Enterprise Clients<br />Clients Represent 12 Countries & 21 States<br /><br /><br /><br />MORE<br />
    8. 8. Forum Discussion<br />Quick Facts<br />Updating Personal Profiles<br />Increase Reputation<br />Claiming Company Pages<br />Showcase Products/Services<br />Employment Connections<br />Sales Prospecting<br />Tracking Analytics<br />
    9. 9. Quick Facts<br />Launched May 5th, 2003<br />Grew from 55 million (2009) to 90 million (2010) users<br />1 million new members added every 10 days<br />Page views increased from 2.8 billion to 5.5 billion<br />Over 50% of members are located outside the U.S.<br />Over 2 million Company Pages<br />Headquartered in Palo Alto, California<br />[ Statistical Range | 2009 – 2010 ]<br />MORE<br />
    10. 10. Updating Personal Profiles<br />First impressions count on LinkedIn<br /> Name<br /> Profile Photo<br /> Headline<br /> Status Updates<br /> Effective Job Titles<br />Recommendations<br />Settings that match your objectives<br />Ensure your profile is 100% complete and up-to-date<br />Photo | Executive Summary | Education | 3 Job Positions | 3 Recommendations<br />Enhance profiles with integrated applications<br />Twitter TripIt<br /> Blogs Real Estate Listings<br />File Sharing Polls<br />MORE<br />
    11. 11. Increase Reputation<br />Recommend Contacts & Clients<br />Receive Personal Recommendations<br />Share Insight on LinkedIn Answers<br />Introduce Others<br />MORE<br />
    12. 12. Claiming Company Pages<br />Company Page Components:<br /> Company Overview<br /> Careers<br /> Company Employees<br /> Recent Promotions and Changes<br /> New Hires<br /> Products & Services<br />Key Statistics<br /> Location Map<br /> Twitter Integration<br />Analytics<br />Follow Other Companies<br />Increase Collaboration Awareness<br /> Track Business Development<br />Find Job Opportunities<br />Encourages Reciprocal Follows<br />Free Advertising & Inbound Link Development!<br />MORE<br />
    13. 13. Showcase Products/Services<br />Share Detailed Product/Service Insight<br />Inbound Link Development (SEO)<br />Customer Recommendations<br />MORE<br />
    14. 14. Employment Connections<br />Use Jobs Tools<br />Use the JobsInsider Toolbar<br /> Effective Past Job Titles<br /> Demonstrate Expertise<br /> Share Insight on LinkedIn Answers<br />Make personal connections at companies you want to work for.<br />LinkedIn is a valuable weapon in your job-searching arsenal.<br />If you're not on LinkedIn, you don't exist to employers.<br />If you're not using LinkedIn correctly, you're missing out.<br />MORE<br />
    15. 15. Sales Prospecting<br />Connect to Decision Makers<br />Share Expertise on LinkedIn Answers<br />Meeting Follow-Up Recommendations<br />Network By Joining Groups<br />Research Business Partners<br />Get Referred Introductions Online<br />Network with as many people as possible.<br />It’s not all about who you know; it’s about who other people know too!<br />MORE<br />
    16. 16. Tracking Analytics<br />Establishing an objective-based plan<br />Use website stats to track inbound traffic<br />Use LinkedIn Analytics for Company Pages<br />MORE<br />
    17. 17. Conclusion<br />CONTINUE THE CONVERSATION!<br />ADDITIONAL DISCUSSION TOPICS INCLUDE<br />Web Design<br />E-Commerce<br />Mobile Development<br />Search Engine Optimization<br />Other Social Media Outlets<br />Intranet/Extranet Development<br />Content Management Solutions<br />For more insight, to scheduling a speaking engagement, or for questions about how to best represent yourself online, contact Global Reach today!<br />515-288-0224<br /><br />Restart Slideshow<br />