2012 media kit
The Premier IndependentChinese Televison Network
Unlocking the Doorto the ChineseCommunityEnriching our Chinese audience worldwideNTD believes that a world with a free flo...
NTD is the  THE LARGEST CORRESPONDENT NETWORKChinese Community  With 50 reporting teams worldwide, NTD has the  largest ne...
Independent ChinaExpertIn China today access to uncensored news and information has neverbeen more coveted. This is what m...
Targeting the ChineseMarketThe Chinese demographic is one of the most sought afterethnic markets.   •   Fastest growing et...
An Audience in their Prime                                     • Over 50% of NTD’s viewers are between the ages 	         ...
Our Audience                        11.3%The ethnic Chinese community pres-ents an attractive opportunity to growyour bran...
Our Reach     NTD Television is the only Chinese in-language Television Network with a     US National 24/7 broadcast.    ...
PROGRAMS                  World News                  NTD’s flagship nightly news news magazine. Delivering breaking news ...
PROGRAMS                           E*Star                           A ‘must-see’ for viewers interested in fashion, movie,...
PROGRAMS      Health & Wellness                       Education                               Living           Chinese Med...
PROGRAMS       Travel                    Food                    Entertainment           Travel in the World      Food Par...
EventsChinese Classical Dance     Global Cultural & Artistic Competitions                   Vocal    Since 2007, NTD has p...
Shen Yun    Reviving Traditional Chinese Arts                  The world’s premier traditional Chinese performing artsPerf...
Commercial Production                        NTD’s Production house Journey West Media can meet                        all...
Thank You!We look forward to working with you.If you have comments or questions, pleaseask your sales associate. (or adver...
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NTD 2012 Media Kit

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NTD 2012 Media Kit

  1. 1. 2012 media kit
  2. 2. The Premier IndependentChinese Televison Network
  3. 3. Unlocking the Doorto the ChineseCommunityEnriching our Chinese audience worldwideNTD believes that a world with a free flow of information isessential for the well-being of everyone. We work toward thisgoal by giving a true voice to the global Chinese communityand becoming a trusted source for information and knowledge.
  4. 4. NTD is the THE LARGEST CORRESPONDENT NETWORKChinese Community With 50 reporting teams worldwide, NTD has the largest network of independent Chinese news cor- respondents.Based in New York City, NTD serves the US domestic and globalChinese Community and provides unparalleled news coverageand programming. • Ground Breaking Journalism • Quality Programming • 24/7 Broadcast in the US and Around the World
  5. 5. Independent ChinaExpertIn China today access to uncensored news and information has neverbeen more coveted. This is what makes NTD the most valuable com-modity to the global Chinese community. NTD provides unbiasedand unfiltered news and programming about China and China-relatedissues. • Broke the story about the SARS epidemic • Broke the story about the melamine milk scandal • One of the only Chinese television stations to provide simultaneous translation of 2008 Presidential elections
  6. 6. Targeting the ChineseMarketThe Chinese demographic is one of the most sought afterethnic markets. • Fastest growing ethnic market in the US • Most significant purchasing power • Brand loyal • Love of luxury
  7. 7. An Audience in their Prime • Over 50% of NTD’s viewers are between the ages of 20 - 44 (Median age 40 yrs. old.) • Averge household income of over $75,000 • Reaches all Chinese backgrounds (Hong Kong, Taiwan, China, etc.) 65+ <20 14% 14%55-649% 20-3445-54 29%13% 35-44 21% Data collected from NTD viewer survey.
  8. 8. Our Audience 11.3%The ethnic Chinese community pres-ents an attractive opportunity to growyour brand. This population segmentis economically and culturally rich, andvery well educated. They are also tech-nologically savvy and key purchasers ina multitude of consumer categories.
  9. 9. Our Reach NTD Television is the only Chinese in-language Television Network with a US National 24/7 broadcast. 2 Million Chinese Television Viewers in the US • University of Maryland projected the total US Chinese television audience at 2 million • NTD has 508K US Chinese viewers nationally San Francisco New York • 145K Chinese language viewers in NY Los Angeles HoustonMethodology: Telephone survey from local white pages covering 5 boroughs of NYC. Sample size for viewership = 498(Brooklyn, Manhattan, Queens), Sample size for specific program viewership = 326. Results projected to reflect NYCChinese population by age band.
  10. 10. PROGRAMS World News NTD’s flagship nightly news news magazine. Delivering breaking news and need-to-know information about the world and Chinese communi- ties worldwide. (English subtitles for your convenience.) World News China Forbidden News Premier news on sensitive and challenging social, political, and economic issues in China. Censored by China’s state-run media, Forbidden News is all the news China and the world need to know, but do not have ac- cess too. (English subtitles for your convenience.) Click Today!
  11. 11. PROGRAMS E*Star A ‘must-see’ for viewers interested in fashion, movie, and celebrity news. E*star’s variety segments bring you the latest stories from around the globe. E-News presents sizzling entertainment news and gossip from all over the world; E-Celeb brings you close to stars’ opinions and life- styles; E-Fashion & Beauty showcases the hottest fashions and beauty trends; E-Movie delivers upcoming movie previews; E-Life covers the latest can’t-live-without merchandise and lifestyle, fulfilling your every need and desire. Click Today! What’s Hot, What’s Not on the Chinese net. Blogs, websites, and lead- ing trending feeds plus insightful commentary. It’s everything you need to know about the world wide web in China. China Forbidden News
  12. 12. PROGRAMS Health & Wellness Education Living Chinese Medicine Demystified The World of Education Life in North America Happy to be Healthy The Journey to Chinese Characters Living 100% Exercise for the Lazy Hello Nihao (Learning English) The Whispers of Life Health and Healing with Dr. Noto Rainbow Bridges Talking Chinese Medicine Learning Chinese is Fun Chinese Literature Appreciation Journey to the East
  13. 13. PROGRAMS Travel Food Entertainment Travel in the World Food Paradise E*Star World Kaleidoscope Mrs. Q’s Kitchen Global Sports Culture Odyssey Wandering Gourmand IQ Open Across Europe Sweet Mercy TV Drama Theater Australian Vision Young Talents Hello Korea Royal Concert Hall Beautiful Taiwan Traditional Chinese Story Jet Lag Telling Art Odyssey
  14. 14. EventsChinese Classical Dance Global Cultural & Artistic Competitions Vocal Since 2007, NTD has proudly presented the Global Com- petition Series. Dedicated to the renaissance of traditional Culinary culture, this series is a continuation of NTD’s effort to re- introduce the essence and beauty of authentic Chinese cul- Han Couture Design ture to the world, and in the process facilitate the exchange of cultural ideas between East and West. Violin Photography Traditional Martial Arts Piano Figure Painting
  15. 15. Shen Yun Reviving Traditional Chinese Arts The world’s premier traditional Chinese performing artsPerforming Arts group, Shen Yun Performing Arts brings the glory of 5,000 years of Chinese civilization to life on stage through as- tounding dance, touching music, colorful costumes and breathtaking backdrops. NTD is the proud sponsor of Shen Yun Performing Arts in New York, Washington DC, San Francisco, Los Angeles, Ottawa and many other cities around the world.
  16. 16. Commercial Production NTD’s Production house Journey West Media can meet all your commercial production needs. • Commercial Creation and Production • Translation and Localization • Brand Integration • Product PlacementAwaiting Paulio Photo Production services are offered in Mandarin, Cantonese, English, Korean, Japa- nese, Spanish, French, German and Russian. Contact advertising@ntdtv.com
  17. 17. Thank You!We look forward to working with you.If you have comments or questions, pleaseask your sales associate. (or advertising@ntdtv.com)

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