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DEFINING

APP STORE SUCCESS 

or How to Cope with NOT Getting Acquired by Facebook
Ben Johnson @scoober
Ben Johnson works at Raizlabs building great mobile
apps for awesome clients.
800 Million iOS Users
1 Billion Android Users
300 Million Visits a Week
75 Billion Apps Downloaded
1.2 Million Apps in the Store
THERE ARE SO
MANY APPS
LET’S TALK
SUCCESS

(on the App Store)
1. Come up with a cool idea
2. Put it on the App Store
3. Get acquired (by Facebook, Google, or Apple)
Three Step Process
SUCCESS IS NOT
THAT SIMPLE
(except for Instagram, Tumblr, WhatsApp, Waze, Mailbox, Pulse, etc)
1. An app that you’re proud of
2. An app that people find useful
3. An app that makes you a living
4. An app that changes ...
1. An app that
you’re proud of
MY FIRST APP
Bowdoin Dining
Find a way to be proud
of what you do
2. An app that
people find useful
Just because people use
it, doesn’t mean its
useful…
RECALL
RECALL
YAHOO NEWS
3. An app that
makes you a living
MAGIC WINDOW
MAGIC WINDOW
MAGIC WINDOW
MAGIC WINDOW
4. An app that changes
someone’s perspective
FREE TIME
200,000 Downloads
150 Countries
Featured 5 times by Apple in 2011 & 2012
CNN, Lifehacker, TNW, AppAdvice
People spent a cu...
By most measurements

Free Time was not a success
Downloads over Time
Users over Time
Engagement over Time
Revenue over Time
“Free Time will completely change the way you look
at your calendar.”
- TNW
SUPER
PAC APP
SUPER
PAC APP
During 120,000 sessions 

users identified ads 36,000 times
and added 38,000 ratings.
“Finally a candle to light the way through dark
money political ads.”
5. An app that changes
someone’s life
RUNKEEPER
1.5 Million Walks & Runs



30 Million Users
Simon is Blind
“If you had asked me three years ago if
training alone was possible while being blind I
would have said no.”
- Simon Wheat...
We can change the world
through great software
NOW WHAT
Four Things 

to Think About
1. Limit Your Focus
Do One Thing Well
YO
YO
YO
2. Design Everything
3. Iterate
3. Iterate
4. Animate
Teach

Your Users
Data
Animation
Set The Mood
Animations that
Surprise and Delight
Surprise and Delight
In Conclusion
THANK YOU
Ben Johnson

ben@raizlabs.com

@scoober
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook
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Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook

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In this era of blockbuster mobile acquisitions it is easy to narrowly define App Store success in terms of financial payoff or monetary gain. But succeeding in the App Store can take many different forms. In this talk Ben will discuss different ways of defining Success in the App Store, through examples from his own personal experience as an indie developer and his professional experience as a mobile consultant. Through discussions and examples from both well known and not so well known apps, you'll leave this talk with your own ideas for how you too can succeed.

Published in: Mobile
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Defining App Store Success: Or How To Cope with NOT Getting Acquired by Facebook

  1. 1. DEFINING
 APP STORE SUCCESS 
 or How to Cope with NOT Getting Acquired by Facebook Ben Johnson @scoober
  2. 2. Ben Johnson works at Raizlabs building great mobile apps for awesome clients.
  3. 3. 800 Million iOS Users 1 Billion Android Users
  4. 4. 300 Million Visits a Week 75 Billion Apps Downloaded 1.2 Million Apps in the Store
  5. 5. THERE ARE SO MANY APPS
  6. 6. LET’S TALK SUCCESS
 (on the App Store)
  7. 7. 1. Come up with a cool idea 2. Put it on the App Store 3. Get acquired (by Facebook, Google, or Apple) Three Step Process
  8. 8. SUCCESS IS NOT THAT SIMPLE (except for Instagram, Tumblr, WhatsApp, Waze, Mailbox, Pulse, etc)
  9. 9. 1. An app that you’re proud of 2. An app that people find useful 3. An app that makes you a living 4. An app that changes someone's perspective 5. An app that changes someone’s life Redefining Success
  10. 10. 1. An app that you’re proud of
  11. 11. MY FIRST APP
  12. 12. Bowdoin Dining
  13. 13. Find a way to be proud of what you do
  14. 14. 2. An app that people find useful
  15. 15. Just because people use it, doesn’t mean its useful…
  16. 16. RECALL
  17. 17. RECALL
  18. 18. YAHOO NEWS
  19. 19. 3. An app that makes you a living
  20. 20. MAGIC WINDOW
  21. 21. MAGIC WINDOW
  22. 22. MAGIC WINDOW
  23. 23. MAGIC WINDOW
  24. 24. 4. An app that changes someone’s perspective
  25. 25. FREE TIME
  26. 26. 200,000 Downloads 150 Countries Featured 5 times by Apple in 2011 & 2012 CNN, Lifehacker, TNW, AppAdvice People spent a cumulative 2 years in the app.
  27. 27. By most measurements
 Free Time was not a success
  28. 28. Downloads over Time
  29. 29. Users over Time
  30. 30. Engagement over Time
  31. 31. Revenue over Time
  32. 32. “Free Time will completely change the way you look at your calendar.” - TNW
  33. 33. SUPER PAC APP
  34. 34. SUPER PAC APP
  35. 35. During 120,000 sessions 
 users identified ads 36,000 times and added 38,000 ratings.
  36. 36. “Finally a candle to light the way through dark money political ads.”
  37. 37. 5. An app that changes someone’s life
  38. 38. RUNKEEPER
  39. 39. 1.5 Million Walks & Runs
 
 30 Million Users
  40. 40. Simon is Blind
  41. 41. “If you had asked me three years ago if training alone was possible while being blind I would have said no.” - Simon Wheatcroft
  42. 42. We can change the world through great software
  43. 43. NOW WHAT
  44. 44. Four Things 
 to Think About
  45. 45. 1. Limit Your Focus
  46. 46. Do One Thing Well
  47. 47. YO
  48. 48. YO
  49. 49. YO
  50. 50. 2. Design Everything
  51. 51. 3. Iterate
  52. 52. 3. Iterate
  53. 53. 4. Animate
  54. 54. Teach
 Your Users
  55. 55. Data Animation
  56. 56. Set The Mood
  57. 57. Animations that Surprise and Delight
  58. 58. Surprise and Delight
  59. 59. In Conclusion
  60. 60. THANK YOU Ben Johnson
 ben@raizlabs.com
 @scoober

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