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Biddable World: How & Why To Become a Power Editor Power User

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Biddable World: How & Why To Become a Power Editor Power User

  1. 1. How & Why To Become a Power Editor Power User
  2. 2. Who Am I? @benharper87 Co-founder Datify ben@datify.co.uk @datifyuk | www.datify.co.uk | 01733 896391
  3. 3. Who Are Datify? We’re a data driven digital marketing agency with specialisms in social & search @datifyuk | www.datify.co.uk | 01733 896391
  4. 4. What is Power Editor? Power Editor is Facebook’s own bulk editing tool @datifyuk | www.datify.co.uk | 01733 896391
  5. 5. Why Use It? Power Editor gives more advanced options, and saves time @datifyuk | www.datify.co.uk | 01733 896391
  6. 6. What Can Be Achieved? @datifyuk | www.datify.co.uk | 01733 896391
  7. 7. The Power Of Power Editor -312% decrease in fan acquisition costs month on month - Paid content impressions reduced in cost by 125% @datifyuk | www.datify.co.uk | 01733 896391
  8. 8. Top 5 Tips To Get The Best Results @datifyuk | www.datify.co.uk | 01733 896391
  9. 9. Bidding Strategy customise your maximum bids when in ocpm bidding mode – this allows you to optimise for your goals @datifyuk | www.datify.co.uk | 01733 896391
  10. 10. Bulk Editing Duplicate & amend ads quickly to allow you to create multiple test campaigns, saving time and creating an optimisation environment @datifyuk | www.datify.co.uk | 01733 896391
  11. 11. Advanced Audiences Make use of advanced audiences to create more advanced targeting sets and reduce wastage - Custom Audiences - Lookalike Audiences - Partner Categories (US) @datifyuk | www.datify.co.uk | 01733 896391
  12. 12. Placement Customise where your adverts are placed to optimise for where you are seeing the best results in terms of cpc and cpa @datifyuk | www.datify.co.uk | 01733 896391
  13. 13. Data Extraction Nike UK Facebook 40.00% Percentage of Audience 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Age Groups @datifyuk | www.datify.co.uk | 01733 896391 Querying power editor on the ‘Potential audience’ field allows you to gain competitive insight
  14. 14. How To Start @datifyuk | www.datify.co.uk | 01733 896391
  15. 15. Test & Learn Power Editor can be accessed from the Ads Manager section of Facebook – dive in and have a play in creating campaigns @datifyuk | www.datify.co.uk | 01733 896391
  16. 16. Find Out More! Get in touch on the below details & also download our free ebook by visiting: http://bit.ly/19hdSxZ @datifyuk | www.datify.co.uk | 01733 896391

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