Amoskeag portfolio

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Amoskeag portfolio

  1. 1. 2011 English/Marketing Intern Portfolio By Benjamin Gentry Included within this portfolio are all documents and/or forms completed or created by Benjamin Gentry for his position as English/Marketing Intern for Amoskeag (May 2011-December 2011). This includes but is not limited to: internship time sheet, updated resume, bi-weekly and monthly reports, employer information assignment, and a three-year business plan. Benjamin Gentry Amoskeag: The Literary Journal of SNHU 12/11/2011
  2. 2. Gentry 2Table of ContentsCompleted Time Sheet.................................................................................................................................. 3Employment Application Letter .................................................................................................................... 4Updated Resume .......................................................................................................................................... 5Bi-Weekly and Monthly Reports and Reflections ......................................................................................... 6 Internship Report for the Month of May 2011 ......................................................................................... 6 Internship Report for the Months of June and July 2011 ....................................................................... 11 Internship Report for the Months of August and September 2011 ....................................................... 13 Condensed Amoskeag Marketing Intern Report for Summer of 2011 ................................................... 15 Condensed Amoskeag Marketing Intern Report for September of 2011 ............................................... 17 Internship Bi-Weekly Report #1 (Monday, October 3 – Sunday, October 16, 2011) ............................. 17 Internship Bi-Weekly Report #2 (Monday, October 17 – Sunday, October 30, 2011) ........................... 19 Internship Bi-Weekly Report #3 (Monday, October 31 – Sunday, November 13, 2011) ....................... 20 Internship Bi-Weekly Report #4 (Monday, November 14 – Sunday, December 4, 2011) ...................... 21 Internship Bi-Weekly Report #5 (Monday, December 5 – Sunday December 18, 2011) ....................... 22 Condensed Amoskeag Marketing Intern Report for October of 2011 ................................................... 24 Condensed Amoskeag Marketing Intern Report for November of 2011 ............................................... 25Employer Information Assignment ............................................................................................................. 26Literary Journal Statistics Comparison Charts ............................................................................................ 293-Year Business Plan ................................................................................................................................... 31Amoskeag Survey for 2010 and 2011 Contributers .................................................................................... 38Amoskeag Survey Results ........................................................................................................................... 39Interview Questions .................................................................................................................................... 43Interview with George Geers ...................................................................................................................... 44Interview with Diane Les Becquets ............................................................................................................. 49Revised List of Contacts for Advertising and Marketing ............................................................................. 54Amoskeag Author Spotlight Interview – Philip Dacey ................................................................................ 60Amoskeag Author Spotlight Interview – Richard Dokey ............................................................................. 62Amoskeag Author Spotlight Interview – James Black ................................................................................. 64Amoskeag Author Spotlight Interview – Marco Bisaccia ............................................................................ 67Amoskeag Blog Post – “What is an Amoskeag” .......................................................................................... 70
  3. 3. Gentry 3Completed Time Sheet Monday Tuesday Wednesday Thursday Friday Saturday Sunday Total Total Hours:Week 1 - May 16-22 40 60 80 3 120Week 2 - May 23-29 60 70 30 110 4 1/2Week 3 - May 30-June 5 30 90 120 4Week 4 - June 6-12 60 30 60 2 1/2Week 5 - June 13-19 105 70 2 11/12Week 6 - June 20-26 75 40 1 11/12Week 7 - June 27-July 3 45 3/4Week 8 - July 4-10 45 30 60 30 2 3/4Week 9 - July 11-17 45 3/4Week 10 - July 18-24 60 30 1 1/2Week 11 - July 25-31 60 60 2Week 12 - Aug 1-7 40 30 1 1/6Week 13 - Aug 8-14 60 60 40 60 3 2/3Week 14 - Aug 15-21 60 30 1 1/2Week 15 - Aug 22-28 0Week 16 - Aug 29-Sept 4 60 40 1 2/3Week 17 - Sept 5-11 50 40 60 2 1/2Week 18 - Sept 12-18 60 60 45 2 3/4Week 19 - Sept 19-25 75 80 40 120 5 1/4Week 20 - Sept 26-Oct 2 45 45 30 2Week 21 - Oct 3-9 75 60 60 60 4 1/4Week 22 - Oct 10-16 60 150 60 60 60 6 1/2Week 23 - Oct 17-23 70 30 40 90 150 6 1/3Week 24 - Oct 24-30 60 40 50 30 60 40 4 2/3Week 25 - Oct 31-Nov 6 60 40 40 60 120 100 7Week 26 - Nov 7-13 30 135 30 60 60 130 7 5/12Week 27 - Nov 14-20 90 60 30 3Week 28 - Nov 21-27 60 60 2Week 29 - Nov 28-Dec 4 120 60 120 35 85 60 130 10 1/6Week 30 - Dec 5-11 70 60 45 60 120 120 7 11/12Week 31 -Dec 12-18 70 200 90 120 200 140 13 2/3
  4. 4. Gentry 4 Employment Application Letter Benjamin Gentry 336 Sandown Rd. Chester, NH 03036 (603) 370-2530 benjamingentry@gmail.comMr. John SmithSmith Inc.123 Address St.Beverly Hills, CA, 90210Dear Mr. Smith:Im writing to express my interest in the Creative Marketing position listed on Monster.com. I haveexperience researching, marketing, and developing blogs and other forms of social media. I have workedas a marketing intern for Amoskeag – the literary journal of Southern New Hampshire University.My responsibilities included thorough research and information gathering, creating organized reportsand charts to present findings, and applying those findings to improve the marketability of the journal. Ideveloped and maintained an official blog for the journal – by both implementing existing materials andcreating my own unique content. While much of my work was independent, I also met regularly with theeditorial board and the editor to present and discuss the journal’s progress.Experience has taught me to efficiently complete assigned tasks and goals with little to no supervision. Ihave worked with the editor, as well as the editorial board, to solve problems and find creative solutionsthat advanced the journal’s marketability.Thank you for your consideration.Benjamin Gentry
  5. 5. Gentry 5 Updated Resume BENJAMIN GENTRY 336 Sandown Road, Chester, NH 03036 • (603) 370-2530 • benjamingentry@gmail.comSPECIAL SKILLS • High-level comprehension in written and spoken French • Proficient in MS Word, Excel, PowerPoint; typing skillsEXPERIENCE GAMESTOP, Derry, New Hampshire Game Advisor………………….......October 2010 – Current Date Game Advisor…………..…………October 2009 – January 2010 Game Advisor……………………..October 2006 – January 2007 • Process used item trades and file games in an organized manner. • Help customers with any inquiries using computer database and/or knowledge of the store • Work on register while clearly communicating with customer • Assist coworkers and direct/aid customers during holiday rushes AMOSKEAG, Manchester, New Hampshire Marketing Intern…………………….May 2011 – December 2011 • Researched and compiled information into concise and organized reports and charts • Developed and maintained Amoskeag’s official blog • Presented monthly reports and findings to editorial board during board meetings • Created 3-year business plan for the literary journalEDUCATION SOUTHERN NEW HAMPSHIRE UNIVERSITY, Manchester, NH Bachelor of Arts, Creative Writing/English (Expected) May 2012 • President’s List • On the board of the Manatee Student Literary Journal MANCHESTER COMMUNITY COLLEGE, Manchester, NH Associates Degree, Liberal Arts May 2010 • 3.75 GPA - President’s ListACTIVITIES/HOBBIES • Wild-life photography • Creative Writing • Film StudiesREFERENCES Given upon request
  6. 6. Gentry 6 Bi-Weekly and Monthly Reports and Reflections Internship Report for the Month of May 2011Overview Summary of Work Completed: On May 17, 2011, I officially began volunteer (later to be internship) work for Amoskeagby meeting with the journal‘s editor, Michael Brien, at Southern New Hampshire University. Weengaged in a discussion of where exactly Amoskeag was at this point and where Mr. Brien andthe rest of the staff, as well as the university, would like to take it. After receiving someinformation and several ideas of where to start, I began research on Amoskeag two days later –on May 19th. I started my work by creating a rough draft of a time journal to collect information,thoughts, ideas, and questions as I researched. Since Mr. Brien had suggested taking a look atAmoskeag‘s presence on New Pages (www.newpages.com), Duotrope Digest(www.duotrope.com), and Poets & Writer‘s (www.pw.org), I looked extensively into all three. Ithen searched Amoskeag (and the literary journal market in general) on my own, via Google, anddiscovered both Amoskeag‘s official online web page as well as a fourth literary journal websitecalled Every Writer‘s Resource (www.everywritersresource.com). On Saturday the 21st, after collecting a base understanding of Amoskeag‘s presence in theliterary journal world, I searched for nine of the top literary journals in order to learn some of thesecrets behind their success that might be applied to Amoskeag. After researching what was outthere, I decided that the following nine journals provided a good variety of university-affiliated,popular, and commercially successful magazines: Agni, Alaska Quarterly Review, Antioch, FivePoints, Louisville Review, Missouri Review, Ploughshares, Southwest Review, and VirginiaQuarterly Review. Upon researching these nine other literary journals, I stumbled upon two very large areasof improvement that Amoskeag should consider: an electronic submissions manager and anonline shopping cart or store (the former previously suggested by Mr. Brien). I looked into someof the online shopping solutions that the nine journals presented as well as online store solutionsin general. I also devoted some time to researching electronic submissions managers – andsubsequently found the Council of Literary Magazines and Presses. On Tuesday, May 24th, I received an e-mail from Michael Brien requesting that I create asurvey that would gather information on Amoskeag from some of the author‘s that werepublished in the Spring 2011 volume. While replying to Mr. Brien with the survey I had created,I mentioned the CLMP and asked his opinion on it. I then continued my research into otherelectronic submission managers in case the subscription fee to CLMP was too expensive.Submishmash, Green Submissions, and Tell It Slant, were the three prominent options Idiscovered and consequently looked into. Each of the three had its pros and cons. Beforefinishing my research for the day I decided to search how many of the nine literary journals I
  7. 7. Gentry 7chose had Facebook pages as it would be a free form of easy advertisement and promotion forAmoskeag. The next day, on the 25th, I received a reply to the survey rough draft I e-mailed to Mr.Brien. After reworking the survey and sending the final draft back to Mr. Brien for confirmation,I returned to researching the second large area of improvement that I believe Amoskeag shouldlook into – an online store or shopping cart. The first two options I found, 3dCart and Shopify,both seemed too extensive and expensive for the needs of Amoskeag. Luckily, with a bit moredigging, I managed to find two free alternatives – LiteCommerce and Ecwid. On Friday, May 27th, I received e-mail confirmation from Michael Brien to send out thesurvey. Once I had individually sent the survey out to each author, I registered an account onWriter‘s Market and found Amoskeag as well as the other nine literary journals. The next day, May 28th, I accumulated and organized the information I had collected onthe nine literary magazines. Then, with the help of the statistics listed on Writer‘s Market – aswell as the other sources previously mentioned – I began work on an excel sheet to clearlypresent a comparison of the ten literary journals (including Amoskeag, of course). On Thursday,June 2nd, I completed inputting the data for the literary journal statistics comparison sheet. Friday, the 3rd, I polished the excel sheet and created three bar graphs so that theinformation would be both presentable and easy to digest. I then received an e-mail from Mr.Brien about New Pages‘ Literary Package. At request, I read over all of the information about the―LitPak,‖ searched New Pages‘ web site once again, and found several journals had created anduploaded flyers. I then looked over a couple of these flyers in order to get a feel of howAmoskeag‘s competitors are advertising.Suggestions and Findings:Links for suggestions and findings mentioned below are included in the following section. The two main areas that I decided to look at in order to receive increased media exposure,higher quality submissions, and more subscriptions for Amoskeag are an online store and anelectronic submissions manager. Firstly, looking at an online store, I believe that an easier way to purchase sample copiesor subscriptions will help promote both the sales and exposure of Amoskeag. The simple fact isthat people are far more likely to purchase or subscribe to a product if it is only a simple matterof a few computer clicks. I believe many interested in Amoskeag may be put off by the currentform of transaction that the literary magazine offers (having to send out an e-mail or mail in acheck.) In fact, one of our published authors in the Spring 2011 edition, James Black, put it thisway in response to the survey I sent out: ―I encouraged supporters, via my own website, to go to yours and buy, and a number of them commented on the circa-1998 feel of things there. Some found it
  8. 8. Gentry 8 hard to navigate and couldnt figure out how to buy (though this may have been prior to the April 18th on-sale date, it still seems a little silly to have to mail a check when establishing a Paypal account into which payments could go is so easy and cost-effective).‖ I think Mr. Black is spot on with his evaluation of Amoskeag‘s web presence, and whilethe site is a solid start and indeed professional looking, some more stream-lined features andadditions would certainly be welcomed. After researching nine of the most prominent literarymagazines, I discovered that seven of them included some form of an online store, and ifAmoskeag is to compete I believe it‘s a necessary tool. The largest and most reputable option for an online store would probably be, as Mr.Black mentioned, PayPal. This would arguably be the quickest and simplest way to include anoption to buy sample copies or subscriptions of Amoskeag online and I think it is definitely worthlooking into further. If PayPal isn‘t a good fit for Amoskeag, however, I did look into a handful of otheroptions with the best being a site called Ecwid. Ecwid offers an entirely free shopping cart optionwithout requiring any real maintenance or knowledge of internet source code. Having watchedsome of the tutorials on the website and seen some online stores in action, I can say that thesoftware looks incredibly user friendly and professional for both the merchant and customer. While researching online store options I also came across an interesting third find – sevenout of nine of the aforementioned literary journals could be found for purchase by searching onAmazon. It appears that Amazon achieves this through a separate organization calledMagazineExpress (which is, in turn, owned by EBSCO Industries inc. – a reputable andscholarly source). While I couldn‘t find a straightforward way to submit a literary magazine toMagazineExpress‘ store online, it might be possible to contact them and see how Amoskeagmight go about finding a place on the store. Though this option might prove more difficult thanthe first two, it could potentially also put any worry about managing a store out of mind. Moving along to the second main area I focused upon, I feel as though an electronicsubmissions manager is a much needed resource for Amoskeag – for similar reasons as an onlinestore. Not only would electronic submissions present a cleaner, simpler, and more organizedsystem for both authors and editors, but it would also broaden the scope of submitters, increasingthe likelihood of more high quality submissions. Once again, seven out of nine of the top literaryjournals have some form of an electronic submissions manager on their web pages. After beginning my research on possible electronic submissions managers, I came acrossthe Council of Literary Magazines and Presses (CLMP). I believe that this organization couldeasily accommodate Amoskeag‘s need for a submissions manager as well as several otherimportant resources that could potentially aid the literary magazine in the long run. CLMP notonly offers a wide range of toolkits, business models, and publishing guides, but the organizationwould also bring a certain level of prestige to Amoskeag. In fact, all nine of the literarymagazines I included in my comparison survey were found to have CLMP accounts (some ofwhich use CLMPs electronic submission manager).
  9. 9. Gentry 9 The downside is that though a CLMP membership should only cost Amoskeag 75$, theirelectronic submissions manager would likely cost another $330. Due to the number of tools andthe amount of prestige given, I believe the 75$ is certainly worth the membership with CLMP.However, if the extra $330 is out of the question, I did research other available electronicsubmissions managers. The most prominent and professional looking program, aside from CLMP, is anorganization called Submishmash. While the submissions manager looks very slick and easy touse there is still a price point of $10 a month (for the option that is not ad-supported) – whichwould be much less than CLMP. Surprisingly, there is a comparable option to CLMP and Submishmash that is entirelyfree called Green Submissions. Considering that it appears as simple as the other two options(though some of the prestige and professionalism might be lost), I think this option is worthlooking into – even if only for a test-run. While an online store and an electronic submissions manager are the two main tools Ibelieve Amoskeag should consider adding to its website, I do have a handful of other suggestionsthat I believe Amoskeag could benefit from. Firstly, I think the creation of a professional looking Facebook page would be anincredibly easy and free way to not only promote Amoskeag but also potentially keepsubscribers, authors, and followers updated with any announcements, releases, and readings thatthe literary journal might have scheduled. All but one of the nine literary journals I researchedhad a Facebook presence and in today‘s world of social networks, I feel as though it is almostexpected. Secondly, the web site I mentioned above in the summary, Every Writer‘s Resource,allows literary magazines to register and upload information for free. Considering that it is one ofthe first websites that crop up when doing a Google search on literary journals, I think it wouldbe a good idea to get Amoskeag registered and included. As for the other three main sites(NewPages, Duotrope, and Poets & Writer‘s), Amoskeag‘s information needs to be updated –another interview or review would also be a good idea. Thirdly, I definitely agree with Mr. Brien on the matter of reaching out to moreindependent book stores either through direct contact or by signing up for one (or more) LitPakprograms that organizations such as NewPages offer. Finally, whether Amoskeag decides to go forward with a LitPak program or not, I like theidea of a flyer to grab attention. I think it would be worth creating one to bring out to local bookstores, libraries, and any other public areas that will take them.List of Online Resources:
  10. 10. Gentry 10Literary Journal Homepages:AGNI: http://www.bu.edu/agni/index.htmlAlaska Quarterly Review: http://www.uaa.alaska.edu/aqr/Antioch: http://antiochcollege.org/antioch_review/Five Points: http://www.fivepoints.gsu.edu/index.htmlLouisville Review: http://www.spalding.edu/louisvillereview/default.htmMissouri Review: http://www.missourireview.org/Ploughshares: http://www.pshares.org/Southwest Review: http://smu.edu/southwestreview/Virginia Quarterly Review: http://www.vqronline.org/Online Store Options:PayPal: https://www.paypal.com/Ecwid: http://www.ecwid.com/Magazine Express: http://www.magazineexpress.com/Electronic Submissions Managers:CLMP: https://www.clmp.org/about/sub_mgr_form.htmlSubmishmash: http://www.submishmash.com/Green Submissions: http://www.greensubmissions.com/Other Resources:Every Writer‘s Resource: http://www.everywritersresource.com/Questions and Topics of Discussion:Have two copies of the 2011 edition of Amoskeag been mailed to NewPages so that they canwrite another review? Is the interview for Duotrope the only one that Amoskeag has done andhow did it go about being organized?Has Mr. Brien heard of Sycamore Review? Though they appear larger than Amoskeag they don‘tseem to be as large as some of the other literary journals yet still manage to have an impressiveweb presence (www.sycamorereview.com).The really interesting thing about Sycamore Review is that they have local Barnes & Noble‘sstores listed as retailers that carry their magazine. Has Amoskeag ever inquired into selling atBarnes & Noble‘s? Would this be worth looking into – if even possible?Which online store option and which electronic submissions manager should I pursue? Will Ineed to help install either/both of these tools or does Amoskeag have a separate individual towork on the journal‘s online space? If they do not, would it be worthwhile to hire someone inorder to create a more impressive web presence?
  11. 11. Gentry 11Should I move forward on creating a Facebook page for Amoskeag? If so, would I create it or (asstated above) is there someone else who works on the online resources?Should I also work on a flyer for Amoskeag both to send out to NewPages and also bring toschools, libraries, book stores, etc? Internship Report for the Months of June and July 2011Overview Summary of Work Completed: Having not finished the May monthly report until halfway through June, just before I metwith Mr. Brien on the 21st, I have decided to skip a complete June report and instead tie themonth‘s work into the July report below. On Saturday, June 25th, I began researching book stores and libraries in New Hampshirebegan compiling lists of their locations and contact information in a Word document. During the first week of July, I looked into New Hampshire Writer‘s Project again toobtain information on Mr. George Geers as well as get a sense of their direction, purpose, andany connection with Amoskeag. I then e-mailed both George Geers and Diane Les Becquetsrequesting to interview both of them for Amoskeag. Next, I looked at Hippo Press‘s website to see if there would be any way we couldadvertise for Amoskeag with them. I discovered that they do appear to review literary journalsand there doesn‘t seem to be a fee for doing so. Going off of this information, I also looked intothe Concord Monitor and Union Leader for similar offerings. I then continued and completedlists for both bookstores and libraries in New Hampshire that have or might consider carryingAmoskeag. On July 9th, I edited the survey that I had sent out previously to the authors of the 2011edition of Amoskeag so that I could e-mail it to seventeen of the 2010 edition authors. I sent outthe e-mail to the seventeen authors individually but so far (as of August 6th) I have only receivedfour replies. After sending out the e-mails I wrote up some interview questions to print out andbring along with me when meeting with Mr. Geers and Mrs. Les Becquets. On July 10th, I cleaned up and edited the word document I‘ve been using to catalogue myresearch, information, etc. I then e-mailed Mr. Brien to inform him of my progress and have ageneral check-up. July 12th, I met with George Geers, the Executive Director of the New HampshireWriter‘s Project, and interviewed him about his thoughts, concerns, and suggestions onAmoskeag. Mr. Geers and I also discussed how the literary journal and his organization mightwork to form a mutually beneficial collaboration. I followed up the interview by e-mailing Mr.Geers some information on Amoskeag and thanking him for his time.
  12. 12. Gentry 12 On July the 19th I began transcribing the interview I recorded of Mr. Geers into a worddocument. A little over a week later I completed both a rough draft and final draft of the writtenout interview (complete at eight pages).Suggestions and Findings: This past month and a half‘s work has led me to another two main suggestions forAmoskeag to look at. The first is to send out copies of Amoskeag to Hippo Press and theConcord Monitor in order to potentially get a review in both newspapers. I believe this would bea simple and easy way to get the word out to a demographic of readers that would easily beinterested in subscriptions and submissions. Not only would a positive review of Amoskeag in these notable New Hampshire papersattract subscriptions and submissions but it could also attract readers and writers to SouthernNew Hampshire University by affiliation – potentially increasing enrollment in the writingprogram. Getting Amoskeag reviewed by Hippo Press seems to be as simple as e-mailing theBooks Editor, Lisa Parsons (lparsons@hippopress.com), and requesting that she take a look atthe journal. Concord Monitor can be reached similarly by e-mail or by simply submitting anevent or news via their website (www.concordmonitor.com). The second main suggestion I have would be for Amoskeag to further collaborate withNHWP. Mr. George Geers clearly stated that Amoskeag has NHWP‘s full support and that hewould be glad to help out in any way. Some suggestions that we arrived at in the interview were as follows: Mr. Geers could bring copies of Amoskeag and/or information to the wide number of events he goes to. Amoskeag is more than welcome to link our website to NHWP‘s or give Mr. Geers some information that he could potentially put up on the site. Mr. Geers also mentioned that Amoskeag is free to post events and information via NHWP‘s Facebook page. It is clear to me that this would be a very beneficial collaboration and I strongly believethat Amoskeag should meet with George Geers again to further discuss how we might combineour efforts in order to reach the readers and writers of New Hampshire (or New England andmaybe even the rest of the country). Finally, a third and minor suggestion would be to contact the book stores and libraries onthe lists that I have created in order to see if they are perhaps willing to carry Amoskeag. Duringmy research I found that some of the libraries do hold an older edition of the journal and Ibelieve sending a newer volume will only help exposure.
  13. 13. Gentry 13 Ultimately, I believe that connecting with the book sellers and libraries of NewHampshire should probably be placed on the back burner until some reviews and collaborationsare made. However, I don‘t see any harm in reaching out to some of the smaller stores – evenjust in order to get their opinions and thoughts. Internship Report for the Months of August and September 2011Overview Summary of Work Completed: On August 2nd, I met with Diane Les Becquets, the director of the Creative Writing MFAprogram and interviewed her about her connection to Amoskeag and any thoughts or ideas shemight have going forward. Next, I prepared all of my findings and research from the previous two months beforemeeting with Mr. Brien at the university on August 9th. We went over the report that I had typedup and discussed the interview I had with Professor Les Becquets. We also discussed how wewould be moving forward with marketing for Amoskeag as well as the possibility of using theelectronic submissions manager, Submishmash. From August 11th to the 19th I worked on transcribing the interview I had recorded withDiane (which eventually came out to seven pages in length) and kept e-mail correspondence withMr. Brien to update him on my progress. On August 30th, I received an e-mail from Mr. Brien about the first of Amoskeag‘smonthly board meetings which would take place on Friday, September 9th. He requested that Itype up a condensed report of the work we had completed over the summer so that I may presentit to the board. For the next week, until the 8th of September, I worked on the condensed summer report.I also did some extra research in order to make sure what I would be presenting was valid andimportant. I kept e-mail correspondence with Mr. Brien to make sure the report would suffice. On September 9th, I met with Mr. Brien at 4pm, half an hour before the board meeting, inorder to finalize the summer report and make sure all was in order for the meeting. I thenpresented my report to the board at 4:30pm and stayed for a little while to discuss ideas anddirections that Amoskeag would be pursuing this year. Next, on September the 14th, I e-mailed Mr. Brien some of my ideas as to where weshould go after we had discussed several different outlets at the board meeting. I then beganwork on collecting all of the advertisement opportunities we had discussed in e-mailcorrespondence and that I had found online during research and created a single document toplace them in. On September 15th, I dove into the Submishmash (electronic submissions manager for)account that had been set up for Amoskeag and cleaned up the presentation as well as inspectedhow the manager worked and what plan Amoskeag was currently set up on. I then looked into
  14. 14. Gentry 14what programs, if any, other literary journals were using for their blogs and if it would bebeneficial for Amoskeag to set up a blog of its own. The next day, I worked more on the Submishmash page before continuing work on thepotential contacts and advertisers portfolio that I had previously started. I also did a little bitmore research on more advertising opportunities. On September 20th, I met with Mr. Brien at the school to show him the changes I hadmade to the Submishmash account and exactly how the manager worked. We discussed potentialadvertisers, a facebook page, blog, and electronic submissions. I also asked if Mr. Brien couldwork on some descriptive blurbs for the various submission genres on Amoskeag‘sSubmishmash account. Finally, he asked me to look into another program called Open SourceJournal to see if it might be a better fit for Amoskeag. On the 21st, I received the genre description blurbs from Mr. Brien and added them to theSubmishmash account. I then took a thorough look into the Open Source Journal website andsome other companies that were using the electronic tool. Open Source Journal looked like itmight be a little too internet code-heavy and not too user-friendly. I then found a very helpfulwordpress website that both showed how Amoskeag might blog and had several ideas formarketing a literary journal. Finally, I e-mailed Mr. Brien about all of the above findings. On the 23rd of September, I looked into book fairs and other outlets to add to theadvertising opportunities and contacts list. After a little bit more research I compiled a thoroughlist and e-mailed the finished product to Mr. Brien. I also found a lot of solid information onAWP‘s website and research further. On September 25th, I received an e-mail from Mr. Brien outlining the creation of a three-year business plan for Amoskeag via the US government‘s small business association website. Ithen created a Facebook page for Amoskeag, filled in the basic information, and completed basicset up so that the page was ready to go live when/if needed. Once the Facebook page wascompleted, I e-mailed Mr. Brien about both the business plan and the page. I then created a wordpress blog for Amoskeag and did some more extensive research intoeven more advertising outlets and contacts that might prove to be useful tools for the company asit moves forward. On the 28th of September, I looked more thoroughly into the business plan templateprovided by Mr. Brien via the Small Business Association (SBA). I then researched businessplans for other literary journals and found a great example that I proceeded to read through in itsentirety. Next, I looked into the documents I had both created and received from concerningAmoskeag and proceeded to e-mail Mr. Brien for a little bit more information on Amoskeag‘shistory and sale‘s numbers etc. On September 30th, I e-mailed Dr. Robert Seidman (Amoskeag journal‘s residenthistorian and board member) to set up a meeting in order to piece together a more comprehensive
  15. 15. Gentry 15outline of Amoskeag‘s history and inner workings. I then set up the basic information and formatfor the wordpress blog so that it was also ready to go live when/if needed. Reflections and Findings I have found that I have been enjoying the work for Amoskeag for the most part andbelieve that it is helpful both in acquiring workplace skills and in gaining valuable informationabout the publishing and writing world. Though much of the internship has focused on researchand e-mail correspondence, I still feel as though I am an employee providing reports andcompleting tasks for an employer. I have come across some struggles due to my limited knowledge of the company, as wellas marketing and literary journals in general, but I have found that with the proper research andsimply asking for others‘ input or information I have been able to overcome these problems. Finally, I think a highlight of the internship so far has been the board meeting held onSeptember 9th. Though I was slightly anxious to present my information to the members of theboard, it felt exhilarating being included in the discussion of how to move the journal forward. Ifelt like the board meeting presented an excellent example of how potential meetings might go inthe future depending on what career I find myself in. Condensed Amoskeag Marketing Intern Report for Summer of 2011 I began my marketing research for Amoskeag in mid-May by collecting information fromnine of the leading university-affiliated literary journals in order to better understand whatAmoskeag would need to do to grow in both submissions and subscriptions. I soon noticed thatAmoskeag was missing two important facets that several of the top journals had been using – anelectronic submissions manager and an online store. I first researched into a number of electronic submissions managers and came to theconclusion, along with Michael Brien, that Submishmash would be the best option. I believe thesubmissions manager will be a perfect fit for Amoskeag with its free to very low-cost price point,simple and clean layout, and ease of use. Not only will this essential tool help increasesubmissions but it will also severely cut the time and work currently required to transfer and readphysical submissions. While I am still looking into online store options (I believe PayPal would prove anobvious choice) and trying to gauge what might be best for Amoskeag as it continues to grow asa literary journal, I do believe that a simpler way to purchase copies of the magazine online willbecome more and more essential down the road. Similarly to an electronic submissions manager,an online store could also help streamline the process and minimize the effort needed for botheditor and reader alike.
  16. 16. Gentry 16 In order to improve the quality of both Amoskeag‘s physical and online presence, I sentout a brief survey to some of the published authors in the 2011 edition of the journal. I receivedfeedback from eight of the authors. The general consensus was as follows: 1. The majority of authors heard about Amoskeag from the Poets & Writers ad or other online advertisements/reviews for the journal. 2. The majority of authors believed that an electronic submissions manager would indeed make submitting easier for them. 3. When asked if an online only journal would be preferred the response from the eight authors was a resounding no – almost all of them stating that they greatly appreciated the print presentation of Amoskeag. 4. The responses were mixed when the authors were polled as to how they felt about www.amoskeagjournal.com. A handful replied that the web site was merely ―okay‖ while two felt that it was well done and one other felt that the site was antiquated and needed serious revision. Despite differing opinions on the quality of the web site, many authors commented that they would like to see more information, reviews, and samples. I believe the feedback from this survey will help us decide what direction we wantAmoskeag to head in next. It would appear, from this small consensus, that the literary magazineis on the right track with its printed presentation and online advertising and simply needs toexpand by both improving the website and adding an electronic submissions manager. During the rest of my time with the internship this summer, I looked at how Amoskeagwas being marketed and publicized and how we can work even further to get the magazine outthere. It quickly became apparent that both Mr. Brien and the former editors of Amoskeag hadclearly been working on just this – with listings on important websites such as New Pages andPoets & Writers. I think we would all like to see Amoskeag continue to go in this direction by updatinginformation on the aforementioned websites, looking for more opportunities to get reviewed andinterviewed by sources such as Hippo Press and Concord Monitor, and joining the socialnetworking world by both creating a Facebook page and getting connected to the Council ofLiterary Magazines and Presses (CLMP). Finally, while on the topic of networking, I have met with both George Geers and DianeLes Becquets on behalf of Amoskeag to discuss how the journal might collaborate with NewHampshire Writers’ Project and the SNHU Creative Writing MFA program respectively.The most obvious and simplest suggestion here would of course be to create a solid link andnetwork between the three entities‘ web presences to maximize exposure and strength of writingacross the board. I think we would all agree that having a few more meetings to further discusscollaboration between Amoskeag, NHWP, and the MFA program would only be beneficial to allinvolved.
  17. 17. Gentry 17 Condensed Amoskeag Marketing Intern Report for September of 2011 While continuing my marketing research and advertising campaign this past month, I haveexplored both new and previously discussed avenues of growth and marketing. Firstly, I‘ve set up a basic Facebook page and Blog (via wordpress) for Amoskeag. Both pagesare ready to go public whenever the board feels it is the right time. I wholeheartedly believe that theseoutlets, alongside perhaps Twitter, will help boost the exposure of the magazine and make the strongsocial connections we are looking for. Secondly, I have worked alongside Mr. Brien to clean up and format Amoskeag‘s Submishmashaccount – it should be noted, however, Submishmash is in the process of changing their name toSubmittable. Regardless, the page is now up-and-running and ready for the green light to acceptsubmissions at any time. Michael and I have discussed a more extensive test run by potentially askingsome of the authors submitting for the 2012 edition if they can resubmit to the electronic submissionsmanager. Alternatively, I have also looked into another electronic submissions manager known as OpenJournal Systems (OJS) and believe that it would be a wonderful way to both receive submissions andpotentially create an online supplement of short fiction, poetry, and photography if we decide not to gowith Submittable. OJS is also completely free (aside from getting an ISP domain to host the software)and I‘m sure Bob Seidman can attest to its efficiency and usability due to his familiarity with thesoftware. Thirdly, I have looked further into setting up a PayPal account so that users on the Amoskeagwebsite will be able to click a simple ―Subscribe‖ or ―Purchase‖ button. PayPal looks to be immenselysimple to set-up and maintain and states that it will not charge you until you actually get paid bycustomers. When PayPal does charge, they charge 2.9% + 30¢ per transaction (for accounts receiving lessthan $3,000 a month via transactions). For Amoskeag, this fee would amount to about 50¢ per $7 one-year-subscription. Fourthly, I‘ve compiled an extensive list of possible reviewers, advertisers, local book stores andlibraries, MFA programs, and book fairs for future reference. I will, of course, add to this list throughoutthe semester and hope that it will help Amoskeag to get the local and national recognition it deserves. Finally, we have started putting together a three-year Business Plan for Amoskeag – and with thehelp of the board, hope to complete it by the end of this semester. I have begun crafting a missionstatement and some objectives and goals, but I will certainly require the input of the board in order toachieve the most attractive and persuasive plan possible. Internship Bi-Weekly Report #1 (Monday, October 3 – Sunday, October 16, 2011) On Tuesday, October 4th, I went to the Shapiro Library at SNHU and did some researchon the history of the literary journal for the business plan and website. I found nearly all of theissues of Amoskeag, and its previous incarnations, all the way back to the very first issue in 1984.I took some notes from the editor‘s introductions and the format of the journal and then later
  18. 18. Gentry 18began forming a mission statement for the three-year business plan Mr. Brien has me workingon. The next day, I met with Dr. Robert Seidman and interviewed him about his opinions andideas on Amoskeag seeing as he has been on the board since its inception. Dr. Seidman showedme Open Journal Systems (an electronic submissions manager that might fit with Amoskeag) inmore detail. While I had briefly looked at the software before, I was impressed to see it in actionand researched the company‘s website more thoroughly when I returned home. I then e-mailedboth Dr. Seidman and Mr. Brien. On Saturday, October the 8th, I received an e-mail from Mr. Brien about anotheradvertising opportunity. I looked into the opportunity and replied to Mr. Brien with my opinion.Preparing for the upcoming board meeting on the 11th, I then researched into PayPal morethoroughly to decide if it is something we can bring to Amoskeag. On Sunday, I researched into several other literary journals in order to see how they hadgrown to national levels. I then worked on the wordpress blog I had created for Amoskeag. Thenext day, on the 10th, I put together a condensed report of my work in September to present to theboard. Tuesday, October 11th, I attended the Amoskeag board meeting at 3:30 and presented myreport and ideas on how the journal might move forward. I highlighted the importance of aFacebook page, blog, PayPal account, electronic submissions manager, and advertisingcampaign. I also discussed how Mr. Brien and I had begun working on a three-year businessplan. After the meeting, Mr. Brien, Laurelyn Estes (the editorial assistant), and I stayed late anddiscussed what we would work on before the November board meeting. The next day, I finished the final touches on Amoskeag‘s Facebook page and published itso that all could see. I then e-mailed the members of the board to let them know that theFacebook page was up and that they could e-mail me at any time if they had any questions orrequests to include information. During the weekend of October 15th and 16th, I worked on the journal‘s wordpress blog. Icreated and added information for both an ―About‖ page and ―Submission Guidelines‖ page. Ialso created a header, tweaked the format of the website, and added a link (or widget) to theFacebook page. Finally, I finished a rough version of a mission statement for the business plan. Reflections and Findings Once again, I think the highlight of my work this past two weeks has been the boardmeeting. I found that I was less nervous about presenting my ideas and my report to the boardsince I knew that they would be receptive and that I was well prepared. I enjoyed being able tothrow out my ideas and concerns and discuss them in a responsible and business-like manner. Ifelt very accomplished to have many of the board members thank me for my work and time afterthe meeting.
  19. 19. Gentry 19 On the other end of the spectrum, I did struggle at first with the concept of creating abusiness plan. However, I found that simply discussing the issue with Mr. Brien helped to solvethe problem and I now feel like a have a more solid direction. Internship Bi-Weekly Report #2 (Monday, October 17 – Sunday, October 30, 2011) On Monday, October 17th, I e-mailed Mr. Brien about the business plan, Amoskeag‘swordpress blog, and the submishmash account in regards to the High School and Universitycontest. I then worked on the blog and typed up a welcome message in preparation of the blog‘sformal ―launch.‖ Throughout the week, I researched several additional advertising and marketing outletsthat would potentially help increase Amoskeag‘s exposure. I found more than a handful ofpreviously undiscovered resources including www.litline.org. I then began research on thepossibility of receiving a grant to help fund Amoskeag. On Friday, October 21st, I received three e-mails from Mr. Brien about Submishmash, theblog, and the business plan. I replied to both Mr. Brien and Laurelyn (Amoskeag‘s editorialassistant) about the contest and Submishmash. I then edited the Submishmash account in order toprepare for contest entrants. Next, I created an account on www.bplans.com and downloaded asample business plan – which I then looked over. Finally, I created an interview prompt to sendto the authors of the 2011 edition magazine in order to prepare for an ―Author Spotlight‖ serieson the blog – I e-mailed the prompt to Mr. Brien for approval. On Sunday the 23rd, I received an e-mail reply from Mr. Brien about the interviewprompt and the Submishmash account. I first edited the Submishmash account a little bit more,and then began researching nine of the authors from the 2011 edition who had previously repliedto the survey I sent in the summer. Of the nine, I chose seven authors to send the interview to –and edited the prompt for each individual before sending. I then switched back to my research on marketing opportunities and grants and found outthat the Council of Literary Magazines and Presses is the best route for Amoskeag to get thekick-start it needs. On Monday, October 24th, I received e-mail responses from three of the authors I sent theinterview prompt to. Two of the three provided solid interview responses that would be ideal forthe blog. I read through each, formatted them, and did some very slight editing. I then retooledthe main menu on the wordpress blog and added the ―Author Spotlight‖ section. Finally, I e-mailed Mr. Brien with the attached formatted interviews in order to get his opinion. Throughout the rest of the week, I continued research on marketing and advertisingopportunities and created a new, revised list, specifically for potential reviewers that could offerpositive publicity for Amoskeag. I worked on the list, adding mailing information, contactinformation, and a paragraph explaining why each review resource would benefit Amoskeag.
  20. 20. Gentry 20 Reflections and Findings Though it has been a slightly slow two weeks, I have enjoyed researching and creatingthe blog. Researching into marketing opportunities, reviewers, and advertising has helped me geta better grasp on the industry and I believe my findings will be beneficial to the growth ofAmoskeag. The creation and retooling of the blog has allowed me to include some of my owncreativity and writing. I have, at times, struggled a little bit with finding work to do. However, I quickly realizedthat there is almost always information to compile, research for a better understanding, or simplyimprove upon. I am excited to show my findings to the board in the meeting on November 8th. I think my favorite part of these two weeks was when one of the authors I sent theinterview to was so pleased and impressed by my (and Amoskeag‘s) follow-ups and inclusionsof his ideas and works, that he e-mailed Mr. Brien and thanked him profusely while alsorequesting to sign up for a subscription. I felt accomplished having actually seen somesubstantial results.Internship Bi-Weekly Report #3 (Monday, October 31 – Sunday, November 13,2011) On Monday October 31st, I finished my list of reviewers. I then received an e-mailresponse from James Black to the interview questions for the Amoskeag Author Spotlight featureon the blog. I formatted and edited the response and saved it in a word document. Next, I e-mailed Mr. Brien with the updated version of the interviews and finally checked up on thesubmishmash account and blog. From Wednesday to Friday I worked on the business plan for Amoskeag, received andresponded to various e-mails from Mr. Brien about the upcoming board meeting on November8th, set up the Philip Dacey Author Spotlight Interview to go live on the Blog at noon on the 8th,and finally began work on my October report for the board. On Saturday, November 5th, I finished the October report for the board meeting. I thenadded and scheduled Richard Dokey‘s Author Spotlight Interview to go live on the blog onDecember 8th at noon. Next, I worked on the blog and tweaked some of the menus and layout.Finally, I attempted to better understand the amoskeagjournal.com‘s coding in preparation oflinking to the blog from the main site. On Sunday, I received an e-mail from Mr. Brien about thebusiness plan and worked on it more. I then e-mailed what I had of the business plan so far backto Mr. Brien. Tuesday, November 8th, I attended the board meeting with Mr. Brien, Laurelyn, and theeditorial board. I brought my laptop and plugged it into the large screen in the conference roomto give a brief presentation of my work on the blog so far. I also presented my October report and
  21. 21. Gentry 21discussed upcoming projects with the board. After the meeting, I met with Mr. Brien andLaurelyn and discussed future objectives and goals to work on. From Wednesday the 9th to Sunday the 13th I continued e-mail correspondence withboth Philip Dacey and Richard Dokey concerning my plans for the Author Spotlight Interviews –and in the case of Mr. Dacey, letting him know that his interview was now live. I then worked onthe blog further and began moving over the 2011 edition and its excerpts from the old website tothe blog. Finally, I researched into other literary journal blogs to get more ideas on how they aremaintained and what content is placed on them. Reflections and Findings Leading up to the board meeting on November 8th, I felt somewhat stressed about gettingeverything completed. This was particularly the case in respect to trying to figure out the ins andouts of the old amoskeagjournal.com website. One of the greatest problems I have come acrossso far during this internship is solving the issue of how to move all of the old content (over ahundred excerpts as well as past issue pages) from the website to the blog. Eventually I began tosolve this problem simply by trying a number of different routes before I was able to move the2011 edition and its excerpts over successfully. There is still a lot of work to do, however. As I mentioned in the last report, I was very excited to present the blog and my report tothe board. This was once again my favorite part of this two week period, especially since theblog received a unanimously positive reaction. I was actually slightly taken aback by how muchthe editorial board appreciated my work. I definitely felt as though my struggles had been worthit for that moment.Internship Bi-Weekly Report #4 (Monday, November 14 – Sunday, December4, 2011) I decided to do what I suppose is actually a tri-weekly report since the week surroundingmid-terms and Thanksgiving was slightly hectic and I didn‘t get as much internship work doneas usual. From Monday, November 14 to Sunday, November 20, I corresponded via e-mail withMr. Brien about the blog, the website, the submishmash/submittable account etc. I continuedwork on the blog by further tweaking the appearance, the menus, and the layout. Next, I startedresearch on the Amoskeag Mills and the history of the word Amoskeag in order to create a blogpost to attract more views and explain the commonly asked question of ―What is an Amoskeag?‖Finally, I sought out Karlyn Morissette, the director of social media at SNHU to receive heropinion on the blog and expanding publicity. She approved of what I had accomplished so farand told me to continue on the same path.
  22. 22. Gentry 22 From Monday the 21st to Sunday the 27th, I continued research on the Amoskeag millsbut realized that if I wanted to get some solid information from a reliable source I would need tocheck out a book on the mills from the library. Setting the project aside, I then moved the 2010and 2009 issues and their excerpts from the old site to the blog. On Monday the 28th, I met with Mr. Brien and showed him how to login to theFacebook, wordpress blog, and Submishmash accounts. I also showed him the basic features ofeach and what I had done on each. We discussed how we might be able to use the two staffaccounts available on the free version Submishmash to accommodate the dozen or so boardmembers. For the remainder of the week, I worked diligently on moving over all of the contentfrom the old website to the blog. By Sunday, December 4th, I had moved over the complete backcatalog of over 25 past issues (several of which included excerpts) as well as all images,information pages, etc. I then edited and tied everything together on the blog so that it wasaesthetically pleasing. Finally, I made sure that the links and layout worked and everything waseasily accessible. Reflections and Findings While these three weeks were generally a lot of tedious work involving moving contentfrom one site to another, I actually enjoyed the feeling of satisfaction received when looking atthe final product. I am proud to have my name attached to the Amoskeag blog and feel like mywork will hopefully pay off for the journal. Like most weeks, I once again hit a wall in my progress when attempting to write up theblog post. This time, however, knowing that it was not due until later, I was able to focus on thetasks that I could complete. Finally, meeting with Mr. Brien in order to show him the inner workings of the socialmedia websites was definitely a learning experience. I realized that I had to work on mycommunication skills to accurately explain how everything worked. Luckily, I feel as though wecould communicate clearly enough that he got the gist of each website and was hopefullycomfortable enough to use them in the future.Internship Bi-Weekly Report #5 (Monday, December 5 – Sunday December 18,2011) On Tuesday the 6th, I read through the fourth Author Spotlight Interview I received fromMarco Bisaccia and then edited and formatted it. I uploaded it to the blog and scheduled it to golive February 8th, 2012. I then went back to my research on Amoskeag Mills (having previouslychecked out the book I required from the library).
  23. 23. Gentry 23 On Wednesday the 7th and Thursday the 8th I continued research and work on the ―Whatis an Amoskeag?‖ blog post. I e-mailed Mr. Brien about the blog and preparation for the finalboard meeting on the 13th. I then edited the blog to include a new author spotlight link on thefront page and updated the Facebook page as well. On Friday the 9th I finished the blog post about Amoskeag, added photos and then did afinal remodel and tweaking of the blog. The next day, on the 10th, I edited and re-formatted thebusiness plan to bring to the board meeting. I also began work on the November report for themeeting and prepared my presentation by making sure I knew my way around Submishmash(and that the secondary account I created was working). On Sunday the 11th I finished the November report for the business meeting. I thencreated a powerpoint of the photo submissions to show during the meeting (as requested by Mr.Brien). I e-mailed Mr. Brien the new business plan and November report to look over. Finally, Icreated an outline for the portfolio (required by Mr. Brien as well) and began work on it. OnMonday, I worked a little bit more on the portfolio, checked up on the blog, and printed outcopies of the business plan and November report. On Tuesday, December 13th, I attended the final board meeting and presented my lastreport. I showed the members my progress on the blog as well as the powerpoint of the photosubmissions. I also demonstrated to the board how to log in to the Submishmash account andview and comment on the submissions we had received for the undergraduate contest. After the meeting, Mr. Brien, Laurelyn, and I discussed final goals and objectives andanything else that needed to be wrapped up. Mr. Brien asked if I would be able to catalog thecontributor information for the submissions on the submishmash account. Later that night Imanaged to get halfway through the 102 submissions and e-mailed the editorial board step-by-step instructions on how to view and comment the submissions (both as a reminder and for thosewho missed the board meeting). On Wednesday, December 14th, I finished cataloging the names and information of theundergraduate contest contributors and e-mailed the excel spreadsheet to Laurelyn. As of writing this final bi-weekly report, the last task I have to complete is to finish theportfolio and e-mail it to Mr. Brien. I intend to complete this by Sunday the 18th. Reflections and Findings My final few weeks of internship work for Amoskeag were fairly hectic due to havingseveral papers and finals to worry about as well. However, I managed to stay on track and thefinal board meeting was successful. As with the previous board meetings, I once again feltaccomplished and proud of the work I completed. It was also a bittersweet ending since the 2012edition of the journal still has a ways to go before its April publication date.
  24. 24. Gentry 24 I feel as though my work was appreciated, though, and I hope that I will be kept in theloop. I was asked by Mr. Brien if I wanted to intern again in the spring but since I do not requirethe credits I felt as though the position should be given to someone who does. I definitely think I learned a lot from getting the chance to intern with Amoskeag. Notonly was I able to experience what it would be like to present reports and information to a boardduring a meeting, but I also learned a lot about the literary journal industry in general. I feel asthough my time with Amoskeag has opened my eyes to new potential careers in the field ofjournalism. Condensed Amoskeag Marketing Intern Report for October of 2011 With October having come to a close and November just starting, we have seen theadvent of some real growth in respect to Amoskeag‘s online presence. I hope to continueassisting in this development (as well as the growth of the journal‘s offline presence) by bothfollowing up with and/or beginning the following projects. Firstly, as I stated in an earlier e-mail to the board, Amoskeag‘s official Facebook pagehas gone live and has already begun to grow. However, in order to nurture this growth, we willneed to spread the word and keep the page updated with consistent news and information. I amcurrently in the process of searching for the right outlets to use in order to attract our targetaudience. I will also work with Mr. Brien to set up a schedule of what should be posted andwhen. Secondly, Mr. Brien and I have gone forward with a trial run for the Submittableaccount via the SNHU MFA Student Writing Contest. The electronic submissions manager isnow up and running and ready to accept submissions. Thirdly, with the help of Mr. Brien, I have continued work on Amoskeag‘s formalBusiness Plan. It is our hope that having a structured plan will facilitate Amoskeag‘s future andallow for a set of goals for the magazine to work toward. Fourthly, I have begun an Author Spotlight Interviews series by sending out an e-mailinterview prompt to seven of the contributing authors of the 2011 edition of Amoskeag. I havealready received four responses and hope to kick-start Amoskeag‘s blog by publishing PhilipDacey‘s interview – and follow up by scheduling an author interview to be published onto theblog each subsequent month. Finally, that brings me to Amoskeag‘s wordpress blog. Though I am still trying to figureout the intricacies of Amoskeag‘s official website, I have designed the blog to be a sort ofintermediary source while we look into how to move forward (either through SNHU or bysimply overhauling the current website). I have worked to create a simple design and place somebasic information from the website on to the blog.
  25. 25. Gentry 25 Condensed Amoskeag Marketing Intern Report for November of 2011 I would like to begin my final monthly report by thanking Mike and everyone on theboard for being so welcoming to me and including me in these discussions about the journal.This internship has definitely helped me and I hope that some of my work will be beneficial tothe journal as well. That being said, let‘s delve into the November report. Firstly, I am pleased to announce that I have managed to move over all content –including all excerpts – from the old Amoskeag website (www.amoskeagjournal.com) to the newblog (http://amoskeagjournal.wordpress.com). There are two Author Spotlight Interviewscurrently up on the blog and two more queued for January and February. The blog has also seenover 260 views already. Anyone who performs a simple Google search of any of the variousauthors and/or pieces featured in the journal should now find a link to the wordpress blog. Secondly, I have remodeled the business plan slightly, and for all intents and purposes itis now complete. However, I‘m sure Mike would appreciate any and all input, ideas, or concernsin order to further improve the plan. Information will undoubtedly need to be added to it as timegoes on, but it should give everyone a good idea of where the journal is headed in the next threeyears and a goal to reach for. Thirdly, we have received just over 100 entries for the SNHU undergraduate writingcontest via Amoskeag’s Submittable account. Since we are currently doing a test run on theaccount, we are still on the free version that only allows two logins. Due to this restriction I havemade one of the logins a general one for all board members. The e-mail isamoskeagjournal@gmail.com and the password is identity2012. Mr. Brien holds theadministrator account and will be able to assign pieces to the Amoskeag Reader account. Oncepieces are assigned by the admin, everyone can log in, read them, and leave a note (with yes, no,or maybe) and their name. Finally, with my last week or so I will be compiling a portfolio of all of my work to dateto pass on to any future interns the journal might take on. I will certainly still be around nextsemester and will gladly help in any way I can.
  26. 26. Gentry 26 Employer Information AssignmentBen GentryProfessor PolleyENG 490November 2nd, 2011 Amoskeag Employer InformationBrief History: Amoskeag started as a literary journal back in 1984 when Southern New HampshireUniversity, a small business school at the time, was still known as New Hampshire College. Dr.Robert Begiebing, a passionate writer and faculty member, envisioned (alongside a smallcommittee of other faculty members) a small literary journal for the college. New HampshireCollege Journal was born out of this vision and the first issue was published in 1984. In 2001, the journal changed its name from New Hampshire College Journal to SouthernNew Hampshire University Journal, and then changed its name again (as well as its look) toAmoskeag in 2005. This second name change also kick-started the journal‘s more ambitiousattitude of growing from a small university-only journal to a statewide (and eventuallynationwide) presence. Dr. Allison Cummings took the helm of the journal in the fall of 2004 and worked tocreate a standalone web presence (from SNHU) to complement the magazine. She also managedto get the journal up on a handful of important web sites like Poets and Writers and New Pages –therefore increasing exposure, submissions, and subscriptions. Finally, in 2009, Michael Brien, Amoskeag‘s current editor grabbed the reins and hascontinued in Dr. Cummings‘ footsteps with the expansion of the journal‘s exposure. In an
  27. 27. Gentry 27attempt to boost both subscriptions and high quality submissions, I was hired onto the journalstaff as a marketing intern by Mr. Brien.Amoskeag’s Staff and Structure: As editor of the magazine, Michael Brien is currently tasked with organizing authorsubmissions and getting the journal ready to be published. He must work with the board ofdirectors at SNHU in order to receive funding. He also oversees and works with the editorialboard and ultimately makes the executive decisions in regards to Amoskeag‘s format, webpresence, and publication. Laurelyn Estes is Mr. Brien‘s editorial assistant. She reports directly to Mr. Brien. Hertasks include sorting through submissions and getting them to each member of the editorial boardfor review, organizing contests and putting up flyers, and keeping track of any and all importantinformation regarding the journal‘s contacts etc. The editorial board consists of David Swain, Stephanie Collins, Robert Seidman, SusanKennedy, Benjamin Nugent, Julie Baker, Traci Belanger, Allison Cummings, Linda Dyer, andKathy Fagley. These ten members are in charge of sifting through the hundreds of submissionsAmoskeag receives and giving general feedback. They also meet once a month during thejournal‘s period of submissions acceptance (September – December) in order to discusseverything from how the journal should look and feel that year to how better to advertise andmarket. MFA Director, Diane Les Becquets, also sits in on these meetings as a liaison but doesnot read submissions for review. Finally, I work directly under Michael Brien as marketing intern for Amoskeag. I amtasked with researching potential marketing and advertising opportunities, presenting myfindings, and working on any number of projects that will help the journal expand in
  28. 28. Gentry 28subscriptions and submissions. I am also tasked with attending the board meetings and reportingon my progress. As far as my work schedule and actual work environment are concerned, I ammostly left to work on my own projects – as well as projects assigned to me – while keeping e-mail contact with Mr. Brien to ensure that I am keeping on track. This includes but is not limitedto setting up interviews, researching, writing up reports and business plans, cataloging contactsand information, and meeting with Mr. Brien at least once a month.Mission Statement for Amoskeag (written by myself and approved by Michael Brien): For over a quarter of a century, Amoskeag, the literary journal of Southern NewHampshire University, has focused on the exchange of ideas and visions through short fiction,poetry, and photography. As the university works to re-shape its future, so too will the journalassist in the development of its diverse and creative literary culture by collaborating with theuniversity‘s undergraduate and graduate creative writing programs. Amoskeag will continue togrow toward a nationally and internationally acclaimed level of creative expression and ourmission will continue to focus upon promoting the creative expression of both aspiring writersand established authors.
  29. 29. Gentry 29 Literary Journal Statistics Comparison Charts Louisville Agni Alaska Quarterly Amoskeag Antioch Five Points ReviewEstablished 1972 1982 1983 (2005) 1941 1996 1976Issues Per Year 2 2 1 4 3 2SimultaneousSubmissions Yes No Yes No No YesPrintCirculation 3,000 2,700 1,500 5,000 2,000 UnknownSample Copy $10.00 $6.00 $7.00 $7.00 $7.00 $5.00Online Journal Yes (60k Readers) No No No No NoElectronicSubmissions Yes No No No Yes YesOnline Store Yes No No Yes Yes NoFacebookPresence Yes Yes No Yes Yes YesQueryResponse Time 2 Weeks 1 Month 1 Month Unknown Unknown UnknownMMS ResponseTime 4 Months 6 Months 4-5 Months 3-6 Months Unknown UnknownUses CLMP Yes Yes No Yes Yes YesFound onAmazon Yes Yes No No No Back Issues Southwest Virginia Missouri Review Ploughshares Review Quarterly Percent YesEstablished 1978 1971 1915 1925 Owner:Issues Per Year 4 3 4 4 Not Including AmoskeagSimultaneousSubmissions No Yes Yes Yes 66.67%PrintCirculation 6,500 6,000 1,500 7,000Sample Copy $8.95 $8.50 $6.00 $14.00Online Journal Yes No No (Yes) Back Issues 33.33%ElectronicSubmissions Yes Yes Yes Yes 77.78%Online Store Yes Yes Yes Yes 77.78%FacebookPresence Yes Yes No Yes 88.89%QueryResponse Time 2 Weeks Unknown Unknown UnknownMMS ResponseTime 2-3 Months 5 Months 1-4 Months 1-3 MonthsUses CLMP Yes Yes Yes Yes 100.00%Found onAmazon Yes Yes Yes Yes 77.78%
  30. 30. Gentry 30 Issues Per Year4.5 4 4 4 4 43.5 3 3 32.5 2 2 2 21.5 1 10.5 0 Print Circulation8,000 6,500 6,000 7,0007,0006,000 5,0005,0004,000 3,000 2,7003,000 1,500 2,000 1,5002,0001,000 Unknown 0 Sample Copy Prices$16.00 $14.00$14.00$12.00 $10.00 $8.95 $8.50$10.00 $8.00 $6.00 $7.00 $7.00 $7.00 $5.00 $6.00 $6.00 $4.00 $2.00 $0.00
  31. 31. Gentry 31 3-Year Business Plan AMOSKEAG 3-Year Business Plan Amoskeag: The Literary Journal of SNHU By Benjamin Gentry 12/10/2011This business plan is a work in progress and simply meant to give some direction to the editorial boardand editor of the journal. Additions and changes may be made.
  32. 32. Gentry 32Table of Contents1.0 Executive Summary .................................................................................................................. 33 1.1 Objectives ............................................................................................................................... 33 1.2 Mission ........................................................................................................................................ 33 1.3 Keys to Success ...................................................................................................................... 332.0 Company Summary ................................................................................................................... 34 2.1 Company Ownership ............................................................................................................. 34 2.2 Company Locations and Facilities .................................................................................... 343.0 Products ......................................................................................................................................... 344.0 Market Analysis Summary ...................................................................................................... 345.0 Strategy and Implementation Summary .......................................................................... 34 5.1 Marketing Strategy ................................................................................................................ 35 5.1.1 Distribution Strategy ..................................................................................................... 35 5.1.2 Marketing Tools ............................................................................................................... 35 5.1.3 Strategic Alliances.......................................................................................................... 35 5.1.4 Promotion Strategy ....................................................................................................... 35 5.1.5 Pricing Strategy............................................................................................................... 36 5.2 Sales Strategy ......................................................................................................................... 366.0 Management Summary ............................................................................................................ 36 6.1 Management Team ................................................................................................................ 36 6.2 Management Team Gaps..................................................................................................... 37
  33. 33. Gentry 331.0 Executive Summary Southern New Hampshire University is the publisher of "Amoskeag” Journal. The journal, which has an annual print run of 1300 issues, is directed to university staff, contributing writers, university libraries, MFA programs, and literary enthusiasts across the United States. The management of the journal hopes to increase its print run to 2,500 by the end of year three. The magazine will be published bi-annually. Sample distribution, organizational sales, and direct mail to targeted lists of writers and literary enthusiasts will be utilized to build subscriptions. Successful execution of Amoskeag’s marketing plan will produce sales revenues in direct print sales from $100 in year one, $200 in year two, and $300 in year three. An increase in tuition-based enrollments in the undergraduate and MFA creative writing programs of the University will increase steadily over the next three years and attribute to the majority of actual revenue.1.1 Objectives The initial objectives of Amoskeag are as follows: 1. To establish a new print and web design that enhances the mission of Amoskeag by the 2013 publication edition. 2. To enhance collaboration between Amoskeag and the undergraduate and MFA creative writing programs of Southern New Hampshire University by the fall of 2012. 3. To expand the presence of the journal on a national level through a conscientious marketing effort including but not limited to: paid advertising, review publications, and membership in the Council of Literary Magazines and Presses (CLMP) by the summer of 2013. 4. To hire a part-time editor and university paid assistant editor by 2014. 5. To publish two issues per year by 2014. 6. To triple circulation from around 1,500 to 4,500 by 2013. 7. To triple paid subscriptions from around 20 to 60 by 2013. 8. To attract and recruit new students and use the incoming tuition as means to help fund publication costs.1.2 Mission For over a quarter of a century, Amoskeag, the literary journal of Southern New Hampshire University, has focused on the exchange of ideas and visions through short fiction, poetry, and photography. As the university works to re-shape its future, so too will the journal assist in the development of its diverse and creative literary culture by collaborating with the university’s undergraduate and graduate creative writing programs. Amoskeag will continue to grow toward a nationally and internationally acclaimed level of creative expression and our mission will continue to focus upon promoting the creative expression of both aspiring writers and established authors.1.3 Keys to Success The keys to success are: Continuing to produce quality editorial content.
  34. 34. Gentry 34 Moving into the digital age via improved online presence to attract modern readers. Advertising intelligently to target audiences via literary mediums. Sending out copies of the issue for review to as many mainstream sources as possible. Attracting new students to the university in order to receive additional funding.2.0 Company Summary Amoskeag’s forerunning journal, New Hampshire College Journal, was founded by Dr. Robert Begiebing and a small group of likeminded professors from Southern New Hampshire University in 1984 (known as New Hampshire College at the time). Throughout the years, the journal has evolved and gained recognition within the realm of literary enthusiasts. Currently, the journal has taken on a three-year cycle of rotating head editors from the editorial board. This tactic has ensured that the content and layout of the journal remains creatively fresh and that the journal is constantly being pushed to grow in new and inventive ways.2.1 Company Ownership Southern New Hampshire University currently owns Amoskeag and subsidizes its publication.2.2 Company Locations and Facilities Amoskeag currently has its office on the Southern New Hampshire University campus at 2500 North River Rd., Manchester, NH, 03106-1045. It is not anticipated that expanded facilities will be needed for the first few years of the plan. All business, management and editorial functions are performed on the campus. Printing and publication is outsourced.3.0 Products Amoskeag currently publishes one literary magazine per year, released in late April. The magazine is roughly 120-150 pages in length and strives to include creatively unique pieces of poetry, short fiction, essays, and photography. It is presently published in black and white and features a simplistic yet stylish and attractive layout.4.0 Market Analysis Summary While the wide variety of the short and manageable pieces allows Amoskeag to attract most readers, the target audience that should be appealed to as a base audience is most definitely aspiring writers, English majors and students, literary enthusiasts, and any members of creative arts groups or clubs.5.0 Strategy and Implementation Summary Our strategy keeps in mind the above mentioned niche market. The benefit of having such a clear and concise target market is that there are specific lists, clubs,
  35. 35. Gentry 35 memberships, and other such tools affiliated with that market that can be used to attract potential subscribers and submitters. The literary and creative arts enthusiasts, writers, and students are proven to be a loyal clientele and close-knit community. Good writers and artists alike crave new material in the form of periodicals, like Amoskeag, to inspire them and drive them. The objective then is simply how to find and inform this target audience. The strategy is to get the Amoskeag name out there through both paid and unpaid specific-market-aimed advertising, online and offline social networking, and solicitation and cooperation with other well known organizations and corporations.5.1 Marketing Strategy New subscriptions are both sample and media based. Sampling will be done to both known literary organization members and to literary mailing lists. Sample runs will be increased by 200 each year. All cost associated with these sampling programs are included in the advertising and promotion budgets for those years. A total of $1,500 will be spent on direct mailed sampling geared to subscription. All sales projections through this multi-channel approach will reflect the different pricing and margin considerations pertinent to each.5.1.1 Distribution Strategy Distribution of magazines through retail channels are projected at retail less 60%. Subscriptions through organizations are projected at list less 50%. All direct sales are booked at full revenue. Direct sales of magazines are billed to credit cards and drop shipped. The magazine is an ideal vehicle to promote these sales. Future sales are planned directly over the internet from the journal’s website.5.1.2 Marketing Tools The Council of Literary Magazines and Presses will provide an essential set of tools for Amoskeag to use as it actively engages in the marketing and advertising fields.5.1.3 Strategic Alliances The strategic alliances with Southern New Hampshire University’s undergraduate Creative Writing program, its Master of Fine Arts Creative Writing program, and the New Hampshire Writers’ Project will ensure that Amoskeag will quickly grow into one of New Hampshire’s most prominent literary journals.5.1.4 Promotion Strategy
  36. 36. Gentry 36 Amoskeag’s promotional strategy can be divided into five prongs: interviews, reviews, advertisements, social networking, and solicitation. 1. Interviews – Amoskeag will actively seek out the correct mediums for interviews with the editor in order to promote exposure beginning with online sources such as New Pages, Duotrope, and The Review Review. Interviews will soon after extend to physical mediums such as newspapers and magazine articles. 2. Reviews – Similar to seeking out possible interviews, Amoskeag will send out review copies to the leading literary reviewers in order to promote exposure even further. Amoskeag has already been positively reviewed by New Pages and will continue this trend by mailing copies to other literary review organizations such as The Bloomsbury Review and American Book Review. 3. Advertisements – Amoskeag will take advantage of both unpaid and paid advertising in mediums that appeal to the previously established target market such as AWP: The Writer’s Chronicle and Poets.org. 4. Social Networking – Modern social networking sites such as Facebook, Twitter, and a Wordpress blog will significantly help promote exposure of Amoskeag via “digital word-of-mouth.” 5. Solicitation – Sending issues of Amoskeag to other universities Creative Writing programs and campus libraries, as well as attending book fairs and tours, will directly achieve exposure to the journal’s precise target market.5.1.5 Pricing Strategy Amoskeag’s literary journal will sell for $6.00 per single back issue. A one-year subscription is $7.00. A two year subscription is $12.00. Future subscription rates are liable to at least double when the journal makes the leap to a bi-annual model.5.2 Sales Strategy Our combined sales strategy of sampling, direct mail, and organizations will result in the following first year sales goals: 100 one-year subscriptions. 100 two-year subscriptions.6.0 Management Summary Amoskeag is managed by the editor and editorial board with assistance from editorial assistant, designer, art editor, production manager, and marketing intern.6.1 Management Team Editor: Michael Brien
  37. 37. Gentry 37 Editorial Assistant: Laurelyn Estes Editorial board: Traci Belanger Julie Baker Benjamin Nugent J. Stephanie Collins Allison Cummings Linda Dyer Kathleen Fagley Susan Kennedy Diane Les Becquets Robert Seidman David Swain Designer: Karen Mayeu Art Editor: Harry Umen Production Manager: Phaedra Schmidt6.2 Management Team Gaps Work-study, interns, or University paid staff is needed. Also, contributing writers and artists.
  38. 38. Gentry 38 Amoskeag Survey for 2010 and 2011 ContributersDear (Author‘s Name):I am writing you on behalf of the Amoskeag Literary Journal and would like to begin by onceagain thanking you for your submission to the Spring 2011 edition. In order to improve theAmoskeag‘s submission process – as well as the journal‘s market penetration and overallproduction – Amoskeag is asking that its authors take a few minutes to provide some helpfulfeedback via the completion of the following brief survey. We would greatly appreciate yourfeedback and will certainly apply our findings towards creating a more author-and-reader-friendly publication. 1. How did you hear about Amoskeag? 2. What made you decide to submit your work to Amoskeag? 3. Would a more stream-lined electronic submission program make Amoskeag a more valuable asset to you? 4. Do you appreciate the printed presentation of Amoskeag? 5. Would you prefer an online version only? 6. What do you think of our web presence (http://www.amoskeagjournal.com)? 7. Do you have any other suggestions, feedback, or comments?Thank you for your time and consideration.Benjamin Gentry,Student Intern,Amoskeag Literary Journal

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