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THE FUTURE OF
DISPLAY ADVERTISING
FOLLOW ME! LINKEDIN.COM/IN/BENFOX, @BENFOXGO
47 BC
Advertising for a
Gladiator in Pompeii
First large-scale
advertising
1890s
Major global
agencies created
1950s-1980s
IAB first measures
internet advertising
1990s
ANALYTICS
MOBILE
DEVICES
AD SERVERS
AD NETWORKS
HORIZONTAL
DATA
SUPPLIERS
VERTICAL
CUSTOM
AD
OPERATORS
DMPs &
DATA
AGGREGA...
2011 ADVERTISING SPEND IN THE U.S.
Source: eMarketer, US Digital Ad Spending 2011; www.emarketer.com
Source:
VALUE ADDED RESELLERS
Source:
LET ME WORK FOR YOU AND
I WILL HIT YOUR GOAL!
VALUE ADDED RESELLERS
PAY MY FEE AND I WILL
GET YOU HIGHER CTR,
CONVERSIONS, OR RPM
[SAFELY]
VALUE ADDED SERVICE PROVIDERS
PAY TO PLAY IN THIS SPACE
TECHNOLOGY SERVICE PROVIDERS
WHO BOUGHT WHOM?
WHO BOUGHT WHOM?
GOOGLE’S ACQUISITIONS
GOOGLE’S ACQUISITIONS
TOP 5 COMPANIES HAVE 63% OF REVENUE
Are you
profitable?
Are you acquiring
in the space?
Are you in the top
three marketsha...
APPLY THOSE FILTERS TO THE SPACE
APPLY THOSE FILTERS TO THE SPACE
APPLY THOSE FILTERS TO THE SPACE
APPLY THOSE FILTERS TO THE SPACE
DISPLAY ADVERTISING IN 2015
ADVERTISING ECOSYSTEM IN 2020
IOS, ANDROID, MICROSOFT
FOLLOW ME!:
linkedin.com/in/benfox
@benfoxgo
CONTACT ADCONION DIRECT AT:
s a l e s @ a d c o n i o n d i r e c t . c o m
Ben Fox Discusses the Future of Display Advertising
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Ben Fox Discusses the Future of Display Advertising

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Ben Fox delivers an interesting perspective on the future of display advertising in the context of the ecosystem. He provides a view on the significant strategic and economic shifts that will impact the industry. Ben highlights the top opportunities around display advertising as well as the disruptive trends that could damage many companies.

Published in: Marketing, Business
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Ben Fox Discusses the Future of Display Advertising

  1. 1. THE FUTURE OF DISPLAY ADVERTISING FOLLOW ME! LINKEDIN.COM/IN/BENFOX, @BENFOXGO
  2. 2. 47 BC Advertising for a Gladiator in Pompeii
  3. 3. First large-scale advertising 1890s Major global agencies created 1950s-1980s IAB first measures internet advertising 1990s
  4. 4. ANALYTICS MOBILE DEVICES AD SERVERS AD NETWORKS HORIZONTAL DATA SUPPLIERS VERTICAL CUSTOM AD OPERATORS DMPs & DATA AGGREGATORS AD EXCHANGES TARGETED AD NETWORKS CREATIVE OPTIMIZATION YIELD OPTIMIZERS TRADING DESKS RETARGETING VIDEO VERIFICATION DSP MEDIA PLANNING SHARING DATA SOCIAL TOOLS TABLETS CONNECTED DEVICES
  5. 5. 2011 ADVERTISING SPEND IN THE U.S. Source: eMarketer, US Digital Ad Spending 2011; www.emarketer.com
  6. 6. Source: VALUE ADDED RESELLERS
  7. 7. Source: LET ME WORK FOR YOU AND I WILL HIT YOUR GOAL! VALUE ADDED RESELLERS
  8. 8. PAY MY FEE AND I WILL GET YOU HIGHER CTR, CONVERSIONS, OR RPM [SAFELY] VALUE ADDED SERVICE PROVIDERS
  9. 9. PAY TO PLAY IN THIS SPACE TECHNOLOGY SERVICE PROVIDERS
  10. 10. WHO BOUGHT WHOM?
  11. 11. WHO BOUGHT WHOM?
  12. 12. GOOGLE’S ACQUISITIONS
  13. 13. GOOGLE’S ACQUISITIONS
  14. 14. TOP 5 COMPANIES HAVE 63% OF REVENUE Are you profitable? Are you acquiring in the space? Are you in the top three marketshare in your category? Source: [Darren Proman, eMarketer]
  15. 15. APPLY THOSE FILTERS TO THE SPACE
  16. 16. APPLY THOSE FILTERS TO THE SPACE
  17. 17. APPLY THOSE FILTERS TO THE SPACE
  18. 18. APPLY THOSE FILTERS TO THE SPACE
  19. 19. DISPLAY ADVERTISING IN 2015
  20. 20. ADVERTISING ECOSYSTEM IN 2020 IOS, ANDROID, MICROSOFT
  21. 21. FOLLOW ME!: linkedin.com/in/benfox @benfoxgo CONTACT ADCONION DIRECT AT: s a l e s @ a d c o n i o n d i r e c t . c o m

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