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EcoDaLo: closing event

Ben De Meester
Ben De Meester
Ben De MeesterResearcher at imec

A key source of revenue for the media and entertainment domain is ad targeting: serving advertisements to a select set of visitors based on various captured visitor traits. Compared to global media companies such as Google and Facebook that aggregate data from various sources (and the privacy concerns these aggregations bring), local companies only capture a small number of (high-quality) traits and retrieve an unbalanced small amount of revenue. To increase these local publishers’ competitive advantage, they need to join forces, whilst taking the visitors’ privacy concerns into account. The EcoDaLo consortium, located in Belgium and consisting of Adlogic, Pebble Media, and Roularta Media Group as founding partners, aims to combine local publishers’ data without requiring these partners to share this data across the consortium. This presentation describes the usage of Semantic Web technologies, allowing for a decentralized approach where federated querying enables local companies to combine their captured visitor traits, and better target visitors, without aggregating all data.

EcoDaLo: closing event

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PUBLIC
DATA COLLABORATION TO INCREASE SCALE IN THE BELGIAN PUBLISHING SECTOR
DEVELOPING A KNOWLEDGE INTEGRATION LAYER
KIL
or: Knowledge Integration Layer
Ben De Meester – ben.demeester@ugent.be
Semantic Web Researcher (PhD)
Ghent University – imec – IDLab
KIL
Knowledge
Integration
Layer
3
KIL
Knowledge: data has the same meaning across enterprises
Integration: data is combined without sharing
Layer: on top of existing systems
4
Problem
Challenge
Solution
Results
Problem
Challenge
Solution
Results
Ad

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EcoDaLo: closing event