Case studies of brands who've reskinned and rebranded existing games to empower their marketing campaigns.

1. G A M E R E S K I N N I N G
H O W I T W I L L D E F I N E T H E F U T U R E O F M A R K E T I N G
Branded HTML5 Games

2. L E T ' S B E G I N W I T H A T I S S O T S T O R Y
In February of this year, the famous watch company Tissot launched a casual
game on their official website. The game, entitled Tissot Tackle, was part of
their ad campaign as a proud sponsor of the 2016 RBS 6 Nations Championship.
Fans of rugby flocked to their website to beat each other’s high scores for a
chance to win a brand new Tissot timepiece.

3. The winner of the watch scored more than 260 tries.
Click here* to try and beat that.
H O W M A N Y T R I E S C A N Y O U S C O R E I N
3 0 S E C O N D S ?
A Challenge for You
*Or go to http://uk.tissotshop.com/rugby if you can't click the link
People who tried playing the game probably spent more than 30 seconds being
engaged with the Tissot brand. 30 seconds is the average length of a TV ad.

4. F A C E B O O K F O L L O W E R S O F R B S 6 N A T I O N S
1 M I L L I O N
This is the minimum potential number of people who played the Tissot Tackle
game. And every game player willingly spent their time being engaged with the
Tissot brand.

5. E N G A G I N G T A R G E T M A R K E T
T H E G A M E I T S E L F W A S T H E A D ,
A N D P E O P L E C O N S U M E D T H E A D
D E L I B E R A T E L Y .
P E O P L E D O N ' T N O R M A L L Y
G E T C A P T I V A T E D B Y A D S O N T V ,
R A D I O , O R P R I N T . T H E Y S K I P
A D S I N G E N E R A L .
Reskinning HTML5 Games

6. The budget and time spent
on creating the game were
only a tiny fraction of what
the company would have
spent on a TV ad.
Actually, the budget and
time spent on creating the
game were much less than
that for developing a game
from scratch.
It gets better for
the advertiser

7. The practice of modifying the graphics, sounds,
and other superficial details while retaining the
source code of the game. Also called Rebranding.
In the case of Tissot, the original code came from a
game called Touchdown Pro.
I T ' S C A L L E D G A M E R E S K I N N I N G
How was it done?

8. FROM THIS TO THIS
Transforming the Look and Feel

9. Reduced Cost
Lower Turnover Time
Proven Quality
B E N E F I T S
O F G A M E
R E S K I N N I N G

10. Create a fully functioning game in
a matter of days. Spend the extra
time focusing on what the market
wants instead.
S A V E M O N E Y
G E T Q U A L I T Y
S A V E T I M E
Engage your market at a fraction
of the cost of making a TV ad or
creating a game from scratch.
Ready-made game has undergone
rigorous testing. Quality and
performance is evident from the
get-go.

11. I M M E N S E P O T E N T I A L O F B R A N D E D G A M E S
The fact that most people spend a considerable chunk of their screen time
playing games has not gone unnoticed. Advertisers have realized the important
role that digital games can play in their campaigns.

12. 2 B
31%
72
people who play games
wordlwide
minutes a day gamers
spend on mobile devices
of mobile gamers submit
personal info

13. AT&T used game reskinning
to create a Match-3 game for
their campaign in the
Washington area.
Turnaround time was a mere
3 days. Using the game,
visitors were drawn to their
booths, won prizes, and
learned about AT&T's
products and services.
Case Study

14. Betadine reskinned a
pre-existing game and
included their celebrity
endorser in it (tennis athlete
Caroline Wozniacki) to
engage consumers and teach
them about their different
products.
Case Study

15. The only game development engine that allows the
creation and reskinning of great quality games that
also meet the budget, time, and cross-platform
requirements of advertisers is HTML5.
H T M L 5 I S T H E B E S T O P T I O N
Which Platform Should I Choose?

16. W H Y H T M L 5 ?
HTML5 is the state of the art of the internet. It is the most widely supported
across devices and operating systems. An HTML5 game only has to be built
once, and it will function seamlessly on smartphones, tablets, smart TVs and
other devices. It will work perfectly whether you are using Windows, iOS,
Linux, or any operating system.

17. I T S P O R T A B I L I T Y M E A N S Y O U D O N O T N E E D
T O R E D I R E C T Y O U R C U S T O M E R S T O A N A P P
S T O R E T O D O W N L O A D Y O U R G A M E . T H E Y
G E T T H E I N S T A N T G R A T I F I C A T I O N O F
P L A Y I N G T H E G A M E W I T H O U T H A V I N G T O
L E A V E Y O U R W E B S I T E . F O R Y O U A S T H E
G A M E P U B L I S H E R , T H I S M E A N S G R E A T E R
C O N T R O L O V E R T H E P A Y M E N T M E T H O D S ( I F
A N Y ) , U P D A T E S , A N D A N A L Y T I C S .

18. R E S K I N N I N G H T M L 5 G A M E S
R E S K I N N I N G H T M L 5 G A M E S W I L L D E F I N I T E L Y M A K E A B I G
I M P A C T O N T H E F U T U R E O F B R A N D M A R K E T I N G . T H E H T M L 5
P L A T F O R M I S T H E O N L Y O N E T H A T W O R K S A C R O S S M U L T I P L E
D E V I C E S A N D D I F F E R E N T O P E R A T I N G S Y S T E M S , W I T H O U T T H E
N E E D F O R A P P S T O R E S .
The Future of Brand Marketing