1. Top 5 Regrets by CIO’s
When Creating an
Enterprise Mobile Strategy
It is imperative that businesses adapt
to the changing marketplace and take
advantage of embracing a mobile
strategy. An effective mobile strategy
is a necessity for businesses to stay
relevant in an ever evolving digital
world. Once the mobile strategy has
been created and implemented, it needs
to be nurtured and cared for. Just as
businesses are constantly evolving and
changing with the marketplace, so
should your mobile strategy. There are
many things to consider when creating
and implementing a mobile strategy.
The importance of a mobile strategy
cannot be underestimated, as it can
help to propel companies to greater
heights. Take advantage by learning
from the errors made by CIO’s before
you and avoid these five costly mistakes.
With the greater functionality
and usage of personal mobile
devices (primarily smart phones),
it is critical that companies and
organizations pay close attention
to their Enterprise Mobile Strategy.
The speed of business, and life in
general, is now faster than ever.

2. 2
While creating an App should be a large part of your mobile strategy, it should not be your
mobile strategy. Oftentimes companies will launch a minimally functioning App with their
company logo, then sit back and pat themselves on the back. If the development of the App
was not given the proper thought, energy, and focus, then the business could be missing out
on the power that an App can bring to an organization.
Creating a Lackluster
App and Calling it
Our Mobile Strategy
#1
MISTAKE
Ask yourself,
what are
you trying
to achieve
with mobile
technology?
Ask yourself, what are you trying to achieve with
mobile technology and how will developing an
App get you there? Are you trying to have quicker
response times with customers, are you trying to
take advantage of mobile learning for employees,
are you hoping to increase sales and profits, how
will you use the mobile plan as a marketing tool,
etc.? All of these goals can be accomplished with
a mobile strategy and the App can be a large
part of the solution. Just be sure to give the
App the proper resources and focus, and keep
in mind what you are hoping to accomplish
with the addition of an App (and the
mobile strategy). Are you developing
strictly a customer facing App, or would
you prefer employee facing App
functionality as well? Should you have
two Apps to better handle the needs
of both audiences? Once you have
figured out your App strategy, begin
to focus on the design requirements
Quicker
response
times with
customers?
Mobile
learning for
employees?
Increase
sales and
profits?
Use App as
a marketing
tool?
 
 

3. 3
that will best serve the end user’s needs. Be sure to collaborate with other departments so that
the App is truly benefiting every aspect of the company, not just the wishes and needs of the IT
department. Marketing and Sales can provide valuable input on the look feel of the App, to help
with branding, product recognition, corporate image, etc.
Testing, support, and maintenance of the App should be considered form the onset of the
project. Thorough testing will help ensure the App functions appropriately from day 1.
There is nothing more embarrassing than spending time and money on a project, creating
anticipation for the product unveiling, then have the project fall flat on its face. Think ahead
about who will support and maintain the App, have a defined approach, and have that person(s)
involved from the beginning. Consider having a support team from multiple departments,
for all of the reason mentioned above. Doing so will save you time and money down the road,
and will eliminate unnecessary redundancy with the App maintenance. Instant access to your
App anywhere, anytime can be an extraordinary tool for your company. Do it correctly and
reap the many benefits that an App has to offer.

4. 4
Our Website Looks
Great on a Computer,
it Should be Good
Enough for a Phone
#2
MISTAKE
How your website appears and functions on a mobile phone can greatly improve the chances
that consumers will engage with your company. If done correctly, a good mobile website can
also enhance the overall image of your company. Consumers are more frequently looking to
their phones for instant information, in a clear, readable, user friendly format. Just because your
website looks great on a computer, does not mean that it will translate well to a smartphone
(or tablet). For many website builders, they are now approaching a new website build with the
first point of view being from the perspective of a smartphone. Once they have dialed in the
design on a phone, next they move “backwards” to the application of the website on a tablet,
and lastly on a computer screen. This should be your approach when creating a new site, or
these principals should be applied if you are redesigning your existing site.
In the ever changing world of digital marketing, how your website appears and functions on
a smartphone can greatly affect your SEO and SEM. Search engines such as Google and Yahoo
now take into consideration website appearance, functionality, and relevance on a mobile device
as part of their ranking system. Knowing that many consumers are now searching browsers on
their phones and frequently are frustrated with poor performing mobile sites, search engines
constantly monitor website usability on smart phones. As of April 21, 2015, Google has changed
its ranking strategy to include separate algorithms for monitoring and judging real time,
worldwide, and page by page aspects of websites on smartphones (and tablets). A website
looking good on a computer is one thing, but a website that functions well and looks great on
a smartphone is a necessity for businesses now and in the future.
 ......  ...... 

5. 5
The next time that you are in a public setting, take a look around and see how many people are
busy typing on their phones. Whether you find this annoying or if you often do this yourself,
most communication is now performed via text. What does this mean for businesses? Develop a
texting strategy will help you better connect with your customers and employees.
Think Customer Service. How often have you been on hold trying to get an answer to a simple
question? Ever have experiences where the ability to communicate via text would have improved
customer service? These are just two examples of how texting can positively change the
perception of a company, and be a solution to more timely business practices. Quicker, more
direct communication saves your employees time and improves customer service.
See the stats below.
The proof is there. Companies who value and respect the time of their customers will be rewarded
positive customer reviews and referrals. Do you want your business or organization to be thought
of as innovative, forward thinking, with a customer first mentality? Developing an aggressive
texting campaign/strategy will be a big step in the right direction towards achieving your goals.
Texting, Missing An
Opportunity To Connect
64%
89%
77%
of consumers
prefer text
to voice as
a customer
service
channel
of consumers
will leave
due to bad
customer
experiences
of consumers aged
18-34 have a better
perception of a
company if they offer
texting capabilities
Stats provided by OneReach, 2014 U.S. Survey
#3
MISTAKE

6. 6
IT and Marketing Not
Being on the Same Page#4
MISTAKE
Sound familiar? The idea of IT and Marketing working together is too often a foreign concept.
When the two departments actually collaborate and work in unison, great things can happen.
Developing a mobile strategy for an organization is no different. Let’s begin with a few stats:
For many businesses and
organizations, IT is focused on
back end systems and do not give
adequate attention to end user/customer
support systems. For Marketing, the
opposite tends to be the case. The Marketing
Department does not generally think or care
about the systems that need to be in place
in order to allow the business to operate.
Marketing focuses more on branding, customer
experience, increasing sales, retention, etc.
20%
38%
74%
71%
of Marketing and
of IT leaders say
they never, or
rarely collaborate
of Marketing and
of IT leaders who do collaborate,
report that they are more
effective as professionals
Stats provided by Oracle,
Socially Driven Collaboration Survey
“ Here we go again, Marketing just does
not understand that what they are
asking for is impossible!
“ I wish that IT could look at things from
our perspective and build us
something that works!
So what can happen when these
two sides come together for the
greater good of the company?
Stronger customer focus, fewer
rounds of testing and fixes, quicker time to
market with products and/or services, reduction
in overall cost and spending, are just a few
examples that can come from working together.
Having a support and maintenance team made
up of personnel from IT and Marketing for the
Mobile Strategy, can also help lead to all of the
benefits mentioned above.

7. 7
Not Taking Advantage
of a Mobile Learning
and Training Program
#5
MISTAKE
Traditional learning and training is dead, it is as simple as that. Long gone are the days of sitting
in a classroom with a monotone teacher, or staring at an uninspiring manual for hours. With the
proliferation of smart phones and video content, employees can now gain access to legitimate
training in 3-5 minute segments, anywhere in the world, anytime of the day. Why is this so
important to a company or organization? Here are some of the answers that will help improve
the overall efficiency and value of a business.
Better educated, well rounded employees
Employees can now have access to training and educational content (all of
which is accessible via a smartphone), anytime that is convenient for them.
They will not be limited to training only during business hours. Employees
can learn more about their particular field, they can cross train, they will
be motivated to learn more with the incentive of being promoted…all of
which adds more value to the company. Managers can also see which direct
reports are putting in more time and effort to better themselves.
Recruiting employees
The job market is becoming more competitive and companies are having to
be creative when recruiting new talent. Having a mobile learning program
in place will help a company or organization differentiate themselves from
other potential employers. Savvy employees will want access to further
education and training knowing that it can lead to higher compensation,
improved chances of upward mobility, and it will make them more
marketable in the future.


8. Less turnover
Companies who have easily accessible mobile training, will experience
higher retention rates as a result of employees being able to cross train
and diversify their skill set. An employee would much rather learn on the
job and know that they can choose multiple paths with one company, as
opposed to looking for a new company if they are unhappy with their
current position. The cost to train an employee via a mobile solution is
much lower than the cost to recruit, hire, and train a new candidate.
Cost
The idea of paying for only a handful of employees to attend costly (and
timely) training seminars is inefficient and poor use of budget. With mobile
learning solutions, such as LearnPort, companies can now afford to train all
of their employees for the fraction of the cost to send only a select few to
traditional brick and mortar classes. In the IT world, software, programming,
technology, etc. is constantly changing and evolving. It is almost impossible
for employees to keep up on training, especially if they have to travel
elsewhere to get it. With IT training (and business in general) available on
a smartphone anytime, anywhere, now your business can afford to offer
training to the entire staff. A reduction in overall cost and increase and
employee productivity is a scenario that any business would be foolish to
pass up.
$

9. As you can see, there are many mistakes to avoid when creating your
Enterprise Mobile Strategy. The biggest mistake of all would be to not
have a mobile strategy in place. The fact is that the majority of all business
conducted today is done so in the digital world. With the advancements in
technology and the workforce becoming mobile reliant, the digital
business world is going to transform into the mobile business world.
Having your mobile strategy in place now will put you ahead of the game,
where as many businesses will be playing catch up for the foreseeable
future. Avoiding these common pitfalls outlined in the article will help to
save you time, money and energy. Not repeating these mistakes of others
will also help to position your company for a much brighter future.
LearnPort delivers mobile content and platform
solutions for organizational training and
development. Over 600 CIO’s have chosen
LearnPort to provide their staff with mobile
accessible content. Learn more about LearnPort
by visiting us at www.learnportinc.com.
LearnPort Inc
6100 Horseshoe Bar Road Suite A304
Loomis, CA 95650
877-227-0740
info@learnportinc.com
Who chooses LearnPort?
600+ businesses
and government
agencies