Internet around the World Internet in Croatia Njuskalo.hr vs. Others Banner formats Sales contacts

1. Njuskalo.hr presentation

2. Content
Internet around the World
Internet in Croatia
Njuskalo.hr vs. Others
Banner formats
Sales contacts

3. Internet
around
the world

4. Internet aroundregions in 2010
Percentage of Internet users by world
the World
Europe
North America 24,2%
13,5%
Middle East
3,2%
Australia
Oceania
1,1%
Asia
42%
South America Africa
10,4% 5,6%
2 billion
people use Internet!
Source: Internet World Stats, GfK 2010

5. Internet geographic regions in 2010
Penetration rates by
penetration
Croatia
58%
Europe
North America 58,4%
77,4%
Middle East
29,8%
Australia
Oceania
61,3%
Asia
21,5%
28,7%
average Internet
South America
34,5%
Africa
10,9%
penetration in
the world!
Source: Internet World Stats, GfK 2010

6. Communication channels grow
Top countries by reach and usage of social networking/blog sites
Brazil Italy Spain Japan USA UK France
86% 78% 77% 75% 74% 74% 73%
Croatia is on the 64th place* *in the world by number of Facebook users
Source: The Nielsen Company, www.socialbakers.com

7. Internet
in Croatia

8. 48% 35% Croatian
They are well- internet
of population
population
educated -> 48% is 15 to 24 years
graduated from old; 23% is 35 to
secondary school and 44 years old
29% of them are still
in school or faculty profile
52%
of Croatian Internet population
are men; average men spends
27%
live in cities with over
over 2 hours more online than
average women
100 000 inhabitants.
These users are spending
over 14 hours online
26%
The largest group in
terms of occupation
are those employed
in companies
2Croatians older
million Source: GfK Croatia
than 15 use Internet

9. Number of computers
by households
2010 67% of household
62% has Internet
2009 66%
2008 54% of Croatians use
2002 29% 15% Internet more than
20 hours per week
2000 24%
Source: GfK Croatia

10. Source: GfK Croatia, Socialbakers.com
Why do Croats use Internet
- 71% are e-mailing
- 64% are reading news
- 60% are searching informations about products/services
- 57% for social networking
- 38% search info about health and nutrition
- 37% use it for games, films, music
1,427,460
Croats have Facebook profile

11. Number of mobile network users
7
Source: Hakom.hr
Millions
6
5
4
3
2
1
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
In the last decade
number of mobile
users has increased
6 times.

12. Njuskalo.hr Others

13. Top 10 Croatian sites
Category Visitors (real users) Page views Reach-Internet
1. Net.hr
847.156 170.324.805 44,43%
2. Tportal.hr
777.715 85.202.088 40,79%
3. index.hr
774.717 74.801.432 40,63%
4. 24sata.hr
756.995 76.547.564 39,70%
5. 723.217 149.540.702 37,93%
6. Jutarnji.hr
670.192 68.608.886 35,15%
7. Forum.hr
628.691 36.319.819 32,97%
8. Vecernji.hr
518.988 26.808.724 27,22%
9. Dnevnik.hr
482.523 25.975.605 25,31%
10. Blog.hr
406.138 2.932.729 21,30%
Source: Gemius/Valicon (gemiusAudience, August 2011)
Njuskalo.hr is the
5th
Croatian site

14. Njuškalo meets the world
It’s parents,Večernji
list and 24sata were
thinking about Njuškalo
for years...

15. On 27th September
2007, Njuškalo got it’s first job
which very soon became real
success story about your favorite
market place!

16. Njuškalo had only one goal
to achieve – to become
BEST MARKET PLACE!
And we’re
moving on!

17. World meet Njuskalo.hr
categories

18. Categories
Category Visitors (real users) Page views Reach-Internet
Njuskalo.hr 723.217 149.540.702 37,93%
in statistics Ostalo*
Naslovnica
518.128
465.990
39.892.438
7.568.377
27,17%
24,44%
AutoMoto 332.367 52.141.477 17,43%
Nekretnine 204.181 15.625.858 10,71%
Mobiteli 112.120 4.729.601 5,88%
Most visited categories are Sport i oprema 105.432 4.050.823 5,53%
Sve za dom 96.653 3.067.609 5,07%
Homepage Informatika
Od glave do pete
96.371
96.025
3.442.920
3.610.360
5,05%
5,04%
AutoMoto Strojevi i alati
Kudni ljubimci
96.023
84.959
6.545.137
3.655.876
5,04%
4,46%
Nekretnine Audio video foto
Djecji svijet
70.014
48.111
2.493.246
1.247.450
3,67%
2,52%
Glazbala 32.997 1.469.530 1,73%
Source: Gemius/Valicon (gemiusAudience, August 2011)
*Includes categories: Nautika, Turističke usluge, Literatura, Pronađeno blago, Poslovi, Usluge, Sve ostalo
Source: Gemius

19. Demographic
structure
40
57 43
35
30
Source: Gemius/Valicon, gemiusAudience, August 2011
25
20
15
10
5
More than 82%
0 of Njuskalo.hr users are
% 12-18
19-29
30-39
between 19 and 49
40-49
50+ years old.

20. More
52% Structure by
profession
than
of Njuskalo.hr users
are employed
30
Source: Gemius/Valicon, gemiusAudience, August 2011
25
20
15
10
5
% 0
Primary, high school & college employee
Public sector Private sector employeeemployed Unemployed
Self Retired Housewife Other

21. Structure by Percentage of
counties Njuskalo.hr users follows
population structure by
counties.
Source: Gemius/Valicon, gemiusAudience, August 2011; Croatian Bureau Of Statistics, 2001.
Ličko-senjska
Požeško-slavonska
Međimurska
Virovitičko-podravska
Bjelovarsko-bilogorska
Šibensko-kninska
Dubrovačko-neretvanska
Krapinsko-zagorska
Karlovačka
Koprivničko-križevačka
Brodsko-posavska
Vukovarsko-srijemska
Sisačko-moslavačka
Zadarska
Varaždinska
Osječko-baranjska
Istarska
Primorsko-goranska
Zagrebačka
Splitsko-dalmatinska
Grad Zagreb
 Njuskalo.hr users
10 5 0 %  Croatians
25 20 15

22. Figures speak
about Njuskalo.hr
37,93%
REACH
25,6
5.850.905 PAGES PER VISIT
VISITS ON MONTH
723.217
UNIQUE VISITORS
149.540.702
PAGEVIEWS
Source: Gemius/Valicon (gemiusAudience, August 2011), Google Analytics

23. Figures speak 84% 12’11’’
about Njuskalo.hr
average time on site
Croatian visitors
45%
users are visiting
97,5%
visitors are buyers
the portal from
the homepage
Njuskalo.hr is
the Best Buy!
The Internet market place
+9 billion € with a convincing best value
for money in Croatia
Njuskalo market yearly
+5.000 new goods every day on
Njuskalo to buy or to sell
Source: Njuskalo.hr, Best Buy Award - DEEPMA, Google Analytics

24. No. 1
classified site in Croatia
2008.
Njuskalo.hr
over the years
2008. 2008.
The most visited
classified site in TOP 10 No. 4
Croatia player in Croatia in terms of pageviews 2010.
TOP 5
player in Croatia 2011.
No.2
in terms of pageviews 2011.

25. Constant growth in all 3 segments
127,208,520
 Pageviews
140,000,000
Unique visitors
110,264,209
Visits
120,000,000
100,000,000
80,000,000
70,006,100
60,000,000
40,583,633
40,000,000
24,913,679
19,444,419
20,000,000 3,087,603 11,123,852
213,914 656,455 1,127,770 1,582,748
128,732 290,375 2,582,113 3,763,537 5,256,171
462,925 592,893 6,440,509
920,159 1,172,074 1,505,795 1,864,051
0
October 2007 April 2008
October 2008 April 2009
October 2009 April 2010 October 2010 April 2011
Source: Google Analytics

26. Constant growth in all 3 segments
(last 12 months)
7,000,000 160,000,000
6,000,000 140,000,000
120,000,000
5,000,000
100,000,000
4,000,000
80,000,000
3,000,000
60,000,000
Unique visitors
2,000,000
40,000,000
1,000,000
Pageviews
20,000,000
Visits
0 0
 Unique visitors
 Visits
Pageviews
Source: Gemius/Valicon (gemiusAudience, August 2011)

27. Development – progressive and effective
4 times
number of visits
Visits has increased in the
last two years.
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Mar. 09
Sept. 09
Mar. 10
Sept. 10
Mar. 11
Source: Gemius/Valicon (gemiusAudience, March 2011)

28. Development – progressive and effective
3 times
number of unique
Unique visitors visitors has increased
in the last three years.
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Mar. 08 Sept. 08 Mar. 09 Sept. 09 Mar. 10 Sept. 10
Mar. 11
Source: Gemius/Valicon (gemiusAudience, March 2011)

29. Development – progressive and effective
10 times
number of pageviews
Pageviews has increased in the
last three years.
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Mar. 08 Sept. 08 Mar. 09 Sept. 09 Mar. 10 Sept. 10
Mar. 11
Source: Gemius/Valicon (gemiusAudience, March 2011)

30. Development – progressive and effective
Reach Reach has increased for
more than
12,5%
45.00% since Aug 2010.
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Source: Gemius/Valicon (gemiusAudience, August 2011)

31. Njuskalo.hr NEK vs. direct competition
(Real users)
Njuskalo.hr Centarnekretnina.net Nekretnine.net
250,000
200,000
150,000
100,000
50,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

32. Njuskalo.hr NEK vs. direct competition
(Pageviews)
Njuskalo.hr Centarnekretnina.net Nekretnine.net
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

33. Njuskalo.hr AM vs. direct competition
(Real users)
Njuskalo.hr Auti.hr 4kotaca.net Automotozilla.com Autoklub.hr
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

34. Njuskalo.hr AM vs. direct competition
(Pageviews)
Njuskalo.hr Auti.hr 4kotaca.net Automotozilla.com Autoklub.hr
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

35. Njuskalo.hr vs. direct competition
(Real users)
Njuskalo.hr Oglasnik.hr
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

36. Njuskalo.hr vs. direct competition
(Pageviews)
Njuskalo.hr Oglasnik.hr
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Source: Gemius/Valicon, gemiusAudience, August 2011

37. What makes Njuskalo.hr
the best market place?

38. Every day
experts
work on it.

39. 627.780
3.549.984
Because of that Njuskalo.hr has 466.916
active ads users
registered
ads overall
48 people in Njuskalo departments
+100 people that take care about content

40. ...they’re making it
the most innovative
market place
Establishing standards
in advertising by:
× Panoramic views
× Ad comparison
× Interactive maps
× Interactive credit calculators
× One stop point...

41. Developing
new platforms
m.njuskalo.hr

42. And because of that Njuskalo
successfully connects
gives advices
communicates

43. ...and results in satisfied users
Irena Grego 08.03.2011 12:13
Ako smijem komentirati za svaku pohvalu ste
Grga Mrvica 27.11.2007 18:52
Osim šta ste Glavna njuška Vi ste jednostavno pravi što se tiče vaših usluga. U ovu pohvalu
PROFI, što je baš ugodno iznenađenje u poplavi ovih uključujem informiranost, ljubaznost, ažurnost.
kvazi oglasnika. Hvala Vam što ste takvi. Rijetkost u Hrvatskoj. Hvala na info.
Slaven Gulin 03.12.2007 16:21
Najljepša hvala, ovo je najbrži
odgovor s rješenjem problema iz
neke službe za
korisnike, zahvaljujem i čestitam
na efikasnosti!
Sladjana Bicanic 28.03.2011 22:19
...svakom slučaju hvala lijepa na
ljubaznosti. Lijep pozdrav iz Vinkovaca.
P.S. Ovo je moje prvo postavljanje oglasa na
NJUŠKALO i nisam vjerovala kojom lakodom
to sve funkcionira.... Fantastični ste... Sretno
u daljnjem poslovanju :)))))

44. ...and because of all those facts...
Njuskalo.hr is the
first site from
Adriatic region for
which Google
made case study
in indigenous language

45. Njuškalo is search term with the highest trend growth of
all Google searches in Croatia in the last 12 months
Njuškalo is the only Croatian
brand name in the list of fastest-
growing search Google terms

46. Njuskalo.hr @Facebook
Njuskalo.hr is the world’s best classified site by number
of Facebook fans – 61 243 people like Njuskalo.hr!
Great Facebook interaction reach (FIR)
Njuskalo communicates with its fans

47. Njuskalo.hr - the best internet market place*
*price/quality ratio

48. Njuskalo loves to help
Not just to buy and sell goods, but to do something right!

49. ...but beyond all
Njuskalo.hr is not here to put your ad that you’re selling something
Njuskalo.hr is here to sell your goods!

50. Njuskalo.hr banner formats

51. LEADERBOARDS in rotation
× Horizontal banner format in three sizes
(728x90, 820x90 & 820x150)
× Prominent ad on top of the page
USED FOR:
- Branding campaigns LEADERBOARD 728x90
- Sales campaigns

52. LEADERBOARD 820x90

53. LEADERBOARD 820x150

54. SKYSCRAPERS in rotation
× Vertical banner format in three sizes
(120x600, 160x600 & 300x600)
× Standard banner format, positioned on
the right side
× Available as rich format, too
USED FOR:
- Branding campaigns SKYSCRAPER 120x600
- Sales campaigns

55. SKYSCRAPER 160x600

56. SKYSCRAPER 300x600

57. EXPANDABLE SKYSCRAPER
300x600>500x600

58. RECTANGLES in rotation/fixed
× Square banner format in three sizes
(468x120, 300x250 & 468x330)
× Suitable for video ads
× Most attractive because is
incorporated in content
× Available as rich format, too
USED FOR:
- Branding campaigns
- Sales campaigns
RECTANGLE 468X120

59. RECTANGLE 300x250

60. RECTANGLE 468x330

61. EXPANDABLE RECTANGLE
300x250>300x500

62. (AD) LIST banner in rotation/fixed
× Square banner format in one size
(446x90 – 446x120)
× Placed in content, between ads (as
fifth of them) or in the bottom
(as the last ad)
USED FOR:
-Sales campaigns LIST BANNER 446x90

63. AD LIST BANNER 446x120

64. FLOATING in rotation
× Square banner format
(smaller than 400x400 or from 400x400
to 600x600)
× Mostly positioning in middle of screen;
disappearing after certain time or by
clicking on close button.
× Various options of animations and
interactions that attracts visitors and
because of that has great potential
USED FOR:
- Sales campaigns
FLOATING 300x300

65. FLOATING 600x600

66. TAKEOVER in rotation
× Square banner format (800x800)
× Positioned over the screen; disappearing
after certain time or by clicking on close
button.
× Various options of animations and
interactions that attracts visitors and has
great potential.

67. BUTTON 160x160
BUTTONS fixed
× Square banner format in two sizes
(160x160, 160x300)
× Positioned on the right side
× Suitable for video ads, too
USED FOR:
- Branding campaigns

68. BUTTON 160x300

69. PUSHDOWN in rotation/fixed
× Square banner format in two sizes
(728x90>728x270, 820x90>820x27)
× Attractive horizontal banner
× Ideal to communicate, by video ads too
×By opening, the whole page moves down and it
takes maximum 4 seconds, when banner goes
up in start position
×After that it is possible to open it again on
mouseover effect
USED FOR:
- Branding campaigns
- Sales campaigns
PUSHDOWN 728x90>728x270

70. PUSHDOWN 728x90>728x270

71. PUSHDOWN 820x90>820x270

72. PUSHDOWN 820x90>820x270

73. ROLLDOWN in rotation/fixed
× Square banner format in two sizes
(728x90>728x270, 820x90>820x27)
× Attractive horizontal banner
× Ideal to communicate, by video ads too
×By opening, banner spreads over page and it
can be pulled up to start position by clicking on
close button or on mouseover effect.
× After that it is possible to open it again on
mouseover effect
USED FOR:
- Branding campaigns
- Sales campaigns
ROLLDOWN 728x90>728x270

74. ROLLDOWN 728x90>728x270

75. TANDEM in rotation
× Combination of horizontal banner
(leaderboard) and vertical (skyscraper)
in two sizes
(728x90+160x600, 820x90+160x600)
USED FOR:
- Branding campaigns
- Sales campaigns TANDEM 728x90+160x600

76. BACKGROUND fixed
× Sponsorship of the background
× Positioned on the right side of the page
page be clickable or not.
× It can
× It can be clickable or not.

77. TICKER fixed
× Tight ad inventory proposed for clear
actions
× Positioned on the top of the page
USED FOR:
-Sales campaigns

78. TAKEOVER ICON fixed
× Ideal for branding
× Not clickable

79. TAB fixed
× At the top of every classified
× Leads to the client’s tab Configurator

80. Configurator

81. Calculator

82. Calculator

83. Web shop

84. Mailbox
× Visible to Njuskalo registered users
during the whole period of campaign
× Home screen for the first profile
login; later it is present as a tab where
user can click and see the ad again

85. Njuskalo.hr reference clients

86. SALES CONTACTS