Presentation bell-paris-english-2012

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Presentation bell-paris-english-2012

  1. 1. BELL  The company was established in 1983.  Initially the company was focusing on production of lipsticks, eye-liners and lip-liners.  Bell was the first Polish company offering a full range of color cosmetics.  Today Bell is a leading cosmetic brand in Poland.  Bell is present on more than 30 markets, including such demanding as Russia, Ukraine, France, Spain, Georgia, Iceland , Greece and the Middle East.  Total plant area 8 930 m2  Employment:  2010 – 280 people  2011 –330 people
  2. 2. WHY BELL? Leader among Polish cosmetics brands with established and stable position on home market Profitable sales and successful turnover on many foreign markets Products of the highest world standard at a reasonable price Cosmetics following the latest trends, including seasonal limited collections Wide range of colours fulfilling each woman’s demands regardless of taste or skin complexion Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulas we use the experience of leading French and German laboratories Extremely flattering, timeless, wide range of colours and shades of cosmetics A variety of color cosmetics lines designed for clients of any age
  3. 3. PRODUCTS Stick products – lipsticks, concealers, eyeliners and lip liners Pressed products – powders, eye shadows, blushes, bronzers Liquid products with high viscosity – lip glosses Mousses – eye shadows, foundations, concealers, blushes, bronzers Emulsions – foundations, concealers, mascaras Liquid products – liquid mascaras, eyeliners, eye shadows Loose powders – eye shadows, powders, bronzers Nail polishes
  4. 4. RESEARCH AND DEVELOPMENT New products are tested at every stage of development Our products are NOT tested on animals Modern equipment for the production of cosmetics and fully prepared staff Our own professional laboratory supervising the quality of products When developing new and improving already existing formulas we use the experience of leading French and German laboratories
  5. 5. QUALITY CONTROL Production takes place according to the standards of c-GMP and ISO 9001:2008 Control of raw materials and masses Control on every stage of the production Control of packaging Control of the final product
  6. 6. BELL Market shares
  7. 7. BELL in Poland•Traditional trade•Retail chains•Drugstores
  8. 8. BELL offer for drugstores Full range of make-upproducts Exposition furniture fordrugstores
  9. 9. BELL mass market
  10. 10. Mass Market
  11. 11. Bell Mass Market – coming soon Nail Program
  12. 12. Lip glosses – coming soon
  13. 13. Mascaras- coming soon
  14. 14. Protective lipsticks – coming soon
  15. 15. Gift sets – seasonal edition
  16. 16. PRIVATE LABEL  huge range of standard formulation and colours  modification of standard formulation  colour matching  in house product development by qualified R&D laboratory  large selection of plastic packaging for all products
  17. 17. FACTORY 2 lipstick filling machines Lip stick / mascara filling machines Hot filling machine Device for filling and sealing tubes 5 mixers with homonizers 4 mixers for powders 4 presses for powders Machine filling loose products Machine filling nail polish Press (Vatraco) 2 injection molding machines (Battenfeld) 2 automatic labeling machines
  18. 18. PRODUCTION OF PACKAGING 16 injection molding machines Transfer press for production of aluminum details2 devices for injection blow molding3 ultrasound welding machines for bottles
  19. 19. PRODUCTION POTENTIAL PRODUCTION PRODUCT (2 SHIFTS )/PIECES LIPSTICK 25 000 LIP GLOSS 50 000 LIQUID EYELINER 50 000 FOUNDATION 30 000EYELINER / AUTOMATIC CONCEALER 5 000 – 6 000 EYE SHADOW / POWDER 30 000 / 12 000MOUSSE PRODUCTS / PROTECTIVE 44 000 PRODUCTS

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