Refers to the association of human characteristics and traits with the brand to which the customers
Brand personification - It is the set of human trait and characteristics assigned to the brand
Brand Personality : vs
Jennifer Aaker Brand Personality
NO QUESTION ANSWER
1 Which brand below do you prefer? Air Asia MAS
Why do you prefer to use the brand that
you have chosen before?
Cheap Convenient Portray 'luxury' lifestyle
Do you remember any advertisement
from your chosen brand?
From the advertisement & promotions
done by your preferred brand, which of
the personality below best suits them?
Sincerity Excitement Competence Sophistication Ruggedness
QUESTION : Rating the brand personality for Air Asia & Malaysia Airlines RATING
Traits: Humbleness / Down-to-earth 1. Strongly Agree
Traits: Honesty 2. Agree
Traits: Unique 3. Neutral
Traits: Trendy / Up-to-date 4. Disagree
Traits: Reliable 5. Strongly Disagree
Traits: Glamorous / High Class