Successfully reported this slideshow.
Your SlideShare is downloading. ×

RoundTable Discussion.pptx

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 9 Ad
Advertisement

More Related Content

Recently uploaded (20)

Advertisement

RoundTable Discussion.pptx

  1. 1. Brand personality  Refers to the association of human characteristics and traits with the brand to which the customers can relate  Brand personification - It is the set of human trait and characteristics assigned to the brand Our task INTRODUCTION
  2. 2. Brand Personality : vs Jennifer Aaker Brand Personality Model MAS AA
  3. 3. INTERVIEW QUESTIONNAIRE SECTION 1 NO QUESTION ANSWER 1 Which brand below do you prefer? Air Asia MAS 2 Why do you prefer to use the brand that you have chosen before? Cheap Convenient Portray 'luxury' lifestyle Good Services 3 Do you remember any advertisement from your chosen brand? Yes No 4 From the advertisement & promotions done by your preferred brand, which of the personality below best suits them? Sincerity Excitement Competence Sophistication Ruggedness
  4. 4. INTERVIEW QUESTIONNAIRE SECTION 2 QUESTION : Rating the brand personality for Air Asia & Malaysia Airlines RATING Traits: Humbleness / Down-to-earth 1. Strongly Agree Traits: Honesty 2. Agree Traits: Unique 3. Neutral Traits: Trendy / Up-to-date 4. Disagree Traits: Reliable 5. Strongly Disagree Traits: Successful Traits: Glamorous / High Class Traits: Charming Traits: Outdoorsy Traits: Tough
  5. 5. RESULT – SECTION 1
  6. 6. A N A LY S I S O F T H E R E S U LT RESULT – SECTION 2
  7. 7. A N S W E R Q U E S T I O N

×