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Being Topper Panipat course.pdf

We at Being Topper provide Best Digital Marketing Training in Panipat involving a plethora of professional modules. An insight into these modules will be of great help in becoming a successful Digital Marketer.

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BEING TOPPER
TM
Kick-start your career in DIGITAL MARKETING TODAY!
www.BeingTopper.net
10 Lac Jobs “2 Certifications” 90 Days
LEADER

About us
Being Topper was founded in 2014 to challenge the rising digital skills shortage and help people to up
skill, retrain and kick-start their digital marketing career. That is why we bring together the world’s top
digital brands and agencies to review and support your syllabus content.
Under the campus learning program, at Being Topper we provide comprehensive internet marketing
training to students pursuing graduation from management & technology institutes.
Being Topper provides full-fledged live classroom training for industry executives and entrepreneurs.
We teach marketers how to reach right target market with lower acquisition cost in the best way
possible.
Our USP
Build Skills
Industry experts
Value For money
We offer courses which not only build your skills but also lead to self-
Employment and high paying jobs.
The best part about our training is its experts, all our faculty members
are having great industry experience and they know how to give live
training to the students.
Our courses are designed in such a way so that student can earn while
they learn providing the maxim return on investments and helping them
to grow up wards in there career.
Our Vision
To train youth of India in digital marketing by Industry experts which will help them to choice fruit
full career and also help this industry which is growing at an exponential rate and requires skilled
men power in Digital Marketing
Our mission
To become number one Vocational and skill development Companies in India.
To Train 1 Lac students in next three years
Digital Marketing Job profile
digital marketing manager
search engine optimizer(SEO)
digital analyst
search media optimizer(SMO)
online relationship manager web content manager
email marketing Expert E-commerce Experts
Why you should learn Digital marketing?
Student- if you are a student and looking for an adventurous career then digital marketing is for you,
as you will learn new things every day and it really doesn't matters what course you are studying right
now, digital marketing is for all. So kick-start your career with digital marketing and add wings to your
dreams.
Professionals - working somewhere? Looking for increment?
Or your job dint excites you anymore..?
Why don't you add digital marketing edge to your career and be a part of viral industry that
is growing with 300% a year.
Small business owners - Do you know if your business is not online you might be losing big
potential business? So learn now how to take your business online or want to boost your
offline sales via marketing digitally.
Job seeker - every company is looking for people who can manage their marketing online, all
you need is to learn and sharp your digital marketing skills to get high paying jobs available in
market right now, don’t waste time start now!
Market Potential in Digital Marketing
It's huge!! Look back 5 years down the lane how online industry has been evolved, it has risen with
great leaps and bounds. Whether you talk of ecommerce or digital jobs, the demand of digital
professionals having good skills in digital marketing has been sharply risen. And good thing is it's here
to stay for many years, so start now and get a competitive edge of getting start first. Come and join
this rising industry and make a life changing career out of it before this domain gets crowded.
Just understand the demand-Supply rule. Currently demand of Internet professionals is more and
supply is less as less people are dictated well in this domain so more jobs with good salaries are
present right now. Grab this opportunity and kick-start you career with us.
Career Growth of Digital Marketing Expert (5 Year)
FY 2011-12
FY 2012-13
FY 2013-14
FY 2014-15
Amount in crores
1750
2260
2938
3500
DIGITAL MARKETING
INDUSTRY IS BOOMING IN
INDIA! IN THE FY 2014-15, IT
WILL BE VALUED ABOVE
3500 CRORES
(SEE CHART BELOW)
” ”
Being Topper Digital Marketing Expert Program
We are digital marketers & we know what is best for you while learning digital marketing from
scratch. With collaboration from so many internet entrepreneurs we have designed a
comprehensive program which covers the fundamentals, techniques with special focus on EARN
while You Learn. Also curriculum has designed in such a way that it will help you to reach on top (or
at least a place that you have desired for)
DME Program Course Curriculum (Duration: 90 days)
Course outline is being divided across 15 Modules & Live projects and case studies with each module.
Module 1: DM Building Blocks
what is Digital/Online marketing? how search engines, IM Works
How it works? Career verticals in digital marketing
Significance of Digital marketing Case study 1
SEO, SMM, SEM, PPC, Content marketing basics.
Module 2: Website Planning, Designing & Creation
choosing domain name & Hosting
Website development and responsive design
Designing for usability, function and
effectiveness
Website architecture and layout
Types of websites- Static and
Dynamic
Portal vs Websites
Tutorials and Online Setup
Module 3: Search Engine Optimization
what is SEO & Why we do it?
How search engine Works?
Keyword research and SEO.
Google Trends & Insights
Growing Popularity and Links
Search Engine Tools & services
Site Indexing & Webmaster Tools
SEO In 2018 – Complete Guide
PR, Alexa & Link Bait
Black Hat, White Hat SEO- Case Study and
Implementation
Evolution of Grey Hat SEO
On Page Optimization
Site analysis
Creating Sitemaps
Internal Linking
Image Optimization
Follow, No follow, Do Follow
Image Optimization
Elements of a kick ass optimized page.
Ranking factors in Google.
Crawlers & bots
Off page optimization
Directory Submissions in Year
2018.
Social Bookmarking Submissions
Article Submission
Press Release Submission
Forum Submission
PPT submission
PDF Submission
Classified Submission
Google Local Listings
Inclusive of authorship, metadata, schema, and
Blog Commenting
Guest Blogging
rich snippets
Google Maps
How do I build the perfectly optimized page?
Yahoo, Quora submissions
– All In one Tutorial
RSS Submission
Google Tools
Analytics page Speed
 Ad words Google Places
webmasters
SEARCH ENGINE MARKETING
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM
helps you successfully target users of search engines via advertising (paid) links in search results
in addition to organic search to send targeted traffic to your website.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today,
if you want to conduct business on the Internet you need to be visible in both organic and
advertised links, which means you need both SEO and SEM.
Ad

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Being Topper Panipat course.pdf

  • 1. BEING TOPPER TM Kick-start your career in DIGITAL MARKETING TODAY! www.BeingTopper.net 10 Lac Jobs “2 Certifications” 90 Days LEADER 
  • 2. About us Being Topper was founded in 2014 to challenge the rising digital skills shortage and help people to up skill, retrain and kick-start their digital marketing career. That is why we bring together the world’s top digital brands and agencies to review and support your syllabus content. Under the campus learning program, at Being Topper we provide comprehensive internet marketing training to students pursuing graduation from management & technology institutes. Being Topper provides full-fledged live classroom training for industry executives and entrepreneurs. We teach marketers how to reach right target market with lower acquisition cost in the best way possible. Our USP Build Skills Industry experts Value For money We offer courses which not only build your skills but also lead to self- Employment and high paying jobs. The best part about our training is its experts, all our faculty members are having great industry experience and they know how to give live training to the students. Our courses are designed in such a way so that student can earn while they learn providing the maxim return on investments and helping them to grow up wards in there career. Our Vision To train youth of India in digital marketing by Industry experts which will help them to choice fruit full career and also help this industry which is growing at an exponential rate and requires skilled men power in Digital Marketing Our mission To become number one Vocational and skill development Companies in India. To Train 1 Lac students in next three years
  • 3. Digital Marketing Job profile digital marketing manager search engine optimizer(SEO) digital analyst search media optimizer(SMO) online relationship manager web content manager email marketing Expert E-commerce Experts Why you should learn Digital marketing? Student- if you are a student and looking for an adventurous career then digital marketing is for you, as you will learn new things every day and it really doesn't matters what course you are studying right now, digital marketing is for all. So kick-start your career with digital marketing and add wings to your dreams. Professionals - working somewhere? Looking for increment? Or your job dint excites you anymore..? Why don't you add digital marketing edge to your career and be a part of viral industry that is growing with 300% a year. Small business owners - Do you know if your business is not online you might be losing big potential business? So learn now how to take your business online or want to boost your offline sales via marketing digitally. Job seeker - every company is looking for people who can manage their marketing online, all you need is to learn and sharp your digital marketing skills to get high paying jobs available in market right now, don’t waste time start now!
  • 4. Market Potential in Digital Marketing It's huge!! Look back 5 years down the lane how online industry has been evolved, it has risen with great leaps and bounds. Whether you talk of ecommerce or digital jobs, the demand of digital professionals having good skills in digital marketing has been sharply risen. And good thing is it's here to stay for many years, so start now and get a competitive edge of getting start first. Come and join this rising industry and make a life changing career out of it before this domain gets crowded. Just understand the demand-Supply rule. Currently demand of Internet professionals is more and supply is less as less people are dictated well in this domain so more jobs with good salaries are present right now. Grab this opportunity and kick-start you career with us. Career Growth of Digital Marketing Expert (5 Year) FY 2011-12 FY 2012-13 FY 2013-14 FY 2014-15 Amount in crores 1750 2260 2938 3500 DIGITAL MARKETING INDUSTRY IS BOOMING IN INDIA! IN THE FY 2014-15, IT WILL BE VALUED ABOVE 3500 CRORES (SEE CHART BELOW) ” ”
  • 5. Being Topper Digital Marketing Expert Program We are digital marketers & we know what is best for you while learning digital marketing from scratch. With collaboration from so many internet entrepreneurs we have designed a comprehensive program which covers the fundamentals, techniques with special focus on EARN while You Learn. Also curriculum has designed in such a way that it will help you to reach on top (or at least a place that you have desired for) DME Program Course Curriculum (Duration: 90 days) Course outline is being divided across 15 Modules & Live projects and case studies with each module. Module 1: DM Building Blocks what is Digital/Online marketing? how search engines, IM Works How it works? Career verticals in digital marketing Significance of Digital marketing Case study 1 SEO, SMM, SEM, PPC, Content marketing basics. Module 2: Website Planning, Designing & Creation choosing domain name & Hosting Website development and responsive design Designing for usability, function and effectiveness Website architecture and layout Types of websites- Static and Dynamic Portal vs Websites Tutorials and Online Setup Module 3: Search Engine Optimization
  • 6. what is SEO & Why we do it? How search engine Works? Keyword research and SEO. Google Trends & Insights Growing Popularity and Links Search Engine Tools & services Site Indexing & Webmaster Tools SEO In 2018 – Complete Guide PR, Alexa & Link Bait Black Hat, White Hat SEO- Case Study and Implementation Evolution of Grey Hat SEO On Page Optimization Site analysis Creating Sitemaps Internal Linking Image Optimization Follow, No follow, Do Follow Image Optimization Elements of a kick ass optimized page. Ranking factors in Google. Crawlers & bots Off page optimization Directory Submissions in Year 2018. Social Bookmarking Submissions Article Submission Press Release Submission Forum Submission PPT submission PDF Submission Classified Submission Google Local Listings Inclusive of authorship, metadata, schema, and Blog Commenting Guest Blogging rich snippets Google Maps How do I build the perfectly optimized page? Yahoo, Quora submissions – All In one Tutorial RSS Submission Google Tools Analytics page Speed  Ad words Google Places webmasters SEARCH ENGINE MARKETING SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website. SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
  • 7. Module 4: SEM / PPC  Online Advertising Goals  Keywords Research  Creating ad word Campaign  Bidding Strategy & hacks  Campaign Optimization  Billing & Accounts  Search Advertising Module  Display Advertising Module  Video Advertising Module  Mobile Advertising module Page Optimization for Paid Marketing  Landing Pages- all in one Guide  Creation of Ad Units  Geo Targeting  Campaign Designing and Launching  Campaign Optimization  Conversion Tracking Social Media Marketing Social Media Marketing SMM Module 5: Social media marketing  Introduction  The Value Of Social media
  • 8.  Social Media Right Practices  Find the Right Network for You Facebook- Online marketing with Facebook A Creating strong Profiles on Facebook  Branding on Facebook A Creating High Authority Pages & Groups  Leads with Facebook A Product Brand Promotion Activities  Facebook Marketing Third Part Apps A Database Management  FB Marketing Plugins LinkedIn- Online Marketing with LinkedIn  Creating high authority Profiles  Lead Generation  Listening Your Brand on LinkedIn  LinkedIn marketing Apps  Product and Brand Promotion activities  LinkedIn marketing Plugins  Data Management Google +  Why you should Care for it  Marketing with G+  Search Engine Impact  Implementation, Hacks & Tricks  Dos & Don’ts Twitter Marketing  Twitter for Business  Active Promotion  Retweet hacks  Hash Tag clever use  Strategy for Twitter marketing  Implementation step by step Decoded Module 6. Affiliate Marketing what is it & Potential of this Marketing strategy?
  • 9. How AM works? Indian & U.S. affiliated networks Product and service Marketing affiliate marketing Companies CPA Decoded How to sell without Investing Single Penny- Complete Guide Generating Profit from Affiliate Network. Generating Your First Commission- Earn while You learn Module 7: Online Reputation Management how to protect yourself online Rebuilding brand Image Branding you vs branding your Product. Building Tools & Apps Best Practices Creating Brand Awareness Positive and Negative Branding.
  • 10. Module 8 : Content Marketing what it is? content Distribution Significance of Content Marketing Viral Marketing Content Creation Tools (Paid & Free) & Resources Module 9: Google Webmaster Tools google Analytics
  • 11. Setup Goals & tracing Creating Funnels Traffic Tracking & analysis Page Speed Insights Structure Data Testing Tool Structured Data Mark-up Helper Google Places Customer Search Email Mark-up Tester Module 10: Video Marketing – Branding and Leads from YouTube video Creation- Shoot, Edit, Uploading & Publish How to start your Vlog from scratch- Complete Guide. Managing Videos Video Optimization Brand Promotion through Videos Advertising on You Tube Promoting Videos Module 10: EMAIL Marketing
  • 12. implementing Email Campaigns Right tools & Resources for EM Design Principal & Email Newsletter. How to create a HTML email. Data Mining and Email Testing Module 11: Mobile Marketing basics & Strategy Various Forms of MM Geo targeting your Campaign for Smart Phones How consumer use Mobile marketing App development & Case studies Managing Campaign What Sapp + FB + MM= Lead blast Module 12: Earn while You Learn Module 12: Earn while You Learn earn from Website- Paid posts Creating Affiliate Wealth Earn with FB groups Demand & Supply in DM Get Clients superfast Earn from YouTube Videos Make money with Blogging
  • 13. Module 13: Network Building documentation of your Project Alpha & Beta Testing of your Project Pitch to Internet Famed Marketers Resources & Tools for Further Pitching. Placement Assistance Module 14: Case Studies & Workshops Module 10: EMAIL Marketing reverse Engineering of DM Smart marketing Digithon event Certification Coaching Certification After successful completion of this course students will be provided with certification with their great if mentioning over it which they have achieved. Being Topper Certification AdWords Certification
  • 14. How we Teach? + + + + We want student to earn while they lean. Even if they want to go for job, Being Topper strives hard to place and our students in best MNC’s for their bright future. Exam System Theory & Lecture Live Training Case Study Assignments Back up Classes Complete Training Our Philosophy Less theory, more practical Placement Assistance
  • 15. EARN WHILE YOU LEARN 100% GUARANTEE Website:- Email: - contact@beingtopper.net www.beingtopper.net Contact: +91-8285641034/+91-8700702530 Being Topper Facebook:-www.facebook.com/BeingTopper