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Présentation atelier "De meilleurs contenus: gagner et fidéliser les internautes"

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Présentation de l'atelier sur la création de meilleurs contenus lors des Rencontres régionales du e-tourisme à Orléans, le 5 novembre 2013. Lisez aussi l'article sur mon blog :

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Présentation atelier "De meilleurs contenus: gagner et fidéliser les internautes"

  1. 1. Atelier 3 Beer Bergman | Bilance De meilleurs contenus | Gagner et fidéliser les internautes Les rencontres régionales du e-tourisme Le 5 novembre 2013 | Orléans 1
  2. 2. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 2
  3. 3. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 3
  4. 4. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 4
  5. 5. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 5
  6. 6. Faciliter les visites, les interactions, les partages… CONSTRUIRE SES CANAUX & SA STRATÉGIE Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web
  7. 7. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 7
  8. 8. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 8
  9. 9. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 9
  10. 10. « Inspiration is for amateurs. The rest of us just start to work » - Chuck Chase « Creativity is not a talent, it is a way of operating » - John Cleese STRATÉGIE – OUTILS – PROCÉDURES - TECHNIQUES Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web
  11. 11. Voilà l e s l i d e inutile, directement emprunté d e S c o t t Ku b i e , M a i s b o n , j e t r o u v a i s q u ’i l a l l a i t b i e n a v e c mo n n o u v e a u l o g o  Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 11
  12. 12. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 12
  13. 13. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 13
  14. 14. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 14
  15. 15. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 15
  16. 16. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 16
  17. 17. Ressembler ou différencier ? LE MOULE Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web
  18. 18. Au lieu de… Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 18
  19. 19. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 19
  20. 20. Exercices – brainstorming | faites des mindmaps ! QUELQUES PISTES Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web
  21. 21. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 21
  22. 22. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 22
  23. 23. Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web 23
  24. 24. Remerciements à Nicolas de Dianous (slide 9) et à Scott Kubie pour l’inspiration. Atelier Contenus Web | Rencontres Régionales E-tourisme | Orléans MERCI DE VOTRE ATTENTION Bilance / Beer Bergman – bb@beerbergman.com www.facebook.com/Bilance www.beerbergman.com www.bilance.fr http://twitter.com/BeerBergman Rencontres régionales du e-tourisme 2013 | CRT Val de Loire | Atelier 3 – Contenus web

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